Person Details

Profile

Dirk Smeesters is an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University, the Netherlands, where he teaches courses on marketing management and experimental methods. Before joining Erasmus, he was an assistant professor at the Tilburg University. He received his BA, MA, and PhD in Psychology from the Katholieke Universiteit Leuven, Belgium. His research has been published in leading academic psychology and marketing journals, such as Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, and Personality and Social Psychology Bulletin. His current research interests include consumer decision-making, automaticity and nonconscious processes, mortality salience, and social comparison.

Professional experience

Present position

	Associate Professor
Department:	Marketing Management
School/Faculty:	Rotterdam School of Management
University:	Erasmus University Rotterdam

Publications

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Scholarly publications (17)

Smeesters, D.H.R.V., Wheeler, S.C. & Kay, A.C. (2010). Indirect prime-to-behavior effects: The role of perceptions of the self, others, and situations in connecting primed constructs to social behavior. Advances in Experimental Social Psychology, Accepted.
Smeesters, D.H.R.V., Mussweiler, T. & Mandel, N. (2010). The effects of thin and heavy media images on overweight and underweight consumers: Social comparison processes and behavioral implications. Journal of Consumer Research, Accepted.
Liu, J. & Smeesters, D.H.R.V. (2010). Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences. Journal of Marketing Research, Accepted.
Fransen, M. L., Smeesters, D.H.R.V. & Fennis, Bob M. (2010). The role of social presence in mortality salience effects. Journal of Business Research, Accepted.
Lam, S. R., Morrison, K. R. & Smeesters, D.H.R.V. (2009). Gender, Intimacy, and Risky Sex: A Terror Management Account. Personality and Social Psychology Bulletin, 35(8), 1046-1056.
Smeesters, D.H.R.V., Wheeler, S.C. & Kay, A.C. (2009). The role of interpersonal perceptions in the prime-to-behavior pathway. Journal of Personality and Social Psychology, 96(2), 395-414.
Smeesters, D.H.R.V., Yzerbyt, V., Corneille, O. & Warlop, L. (2009). When do primes prime? The moderating role of the self-concept in individuals' susceptibility to priming effects on social behavior. Journal of Experimental Social Psychology, 45(1), 211-216.
Lerouge, D. & Smeesters, D.H.R.V. (2008). Knowledge activation after information encoding: Implications of trait priming on person judgment. Journal of Experimental Social Psychology, 33(2), 429-436.
Kay, A.C., Wheeler, S.C. & Smeesters, D.H.R.V. (2008). The situated person: Effects of construct accessibility on situational construals and interpersonal perception. Journal of Experimental Social Psychology, 33(2), 275-291.
Mandel, N. & Smeesters, D.H.R.V. (2008). The sweet escape: Effects of mortality salience on consumption quantities for high- and low self-esteem consumers. Journal of Consumer Research, 35(2), 309-323.
Morrison, K.R., Wheeler, S.C. & Smeesters, D.H.R.V. (2007). Significant other primes and behavior: Motivation to respond to social cues moderates pursuit of prime-induced goals. Personality and Social Psychology Bulletin, 33(12), 1661-1674.
Smeesters, D.H.R.V. & Mandel, N. (2006). Positive and negative media image effects on the self. Journal of Consumer Research, 32(4), 576-582.
Vanbeselaere, N., Boen, F. & Smeesters, D.H.R.V. (2003). Tokenism also works with groups as tokens: The impact of group openness and qualification on reactions to membership in a low-status group. Group Dynamics: Theory, Research and Practice, 7(2), 104-121.
Smeesters, D.H.R.V., Warlop, L., van Avermaet, E., Corneille, O. & Yzerbyt, V. (2003). Do not prime hawks with doves: The interplay of construct activation and consistency of social value orientation on cooperative behavior. Journal of Personality and Social Psychology, 84(5), 972-987.
Smeesters, D.H.R.V., Warlop, L., Cornelissen, G. & Vanden Abeele, P. (2003). Consumer motivation to recycle when recycling is mandatory: Two exploratory studies. Tijdschrift voor Economie en Management, 48, 451-468.
Hermans, D., Smeesters, D.H.R.V., de Houwer, J. & Eelen, P. (2002). Affective priming for associatively unrelated primes and targets. Psychologica Belgica, 42, 191-212.
Warlop, L., Smeesters, D.H.R.V. & Vanden Abeele, P. (2001). On selling brotherhood like soap: Influencing every day disposal decisions. In S. Ratneshwar, D.G. Mick & C. Huffman (Eds.), The Why of Consumption (pp. 197-215). London: Routledge.

Recognitions

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Editorial positions

-	Journal of Consumer Research
Role:	Editorial Board
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-	International Journal of Research in Marketing
Role:	Editorial Board
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ERIM Doctoral Courses

2009/2010	Experimental Methods in Business Research
Code:	BERM.AMC.005
ECTS:	5
Course level:	Advanced Methodology

2008/2009	Experimental Methods in Business Research
Code:	BERM.AMC.005
ECTS:	5
Course level:	Advanced Methodology