Stijn van Osselaer
Prof.dr. Stijn van Osselaer
Professor of Marketing
Department of Marketing Management
Rotterdam School of Management (RSM)
ERIM Membership
Member ERIM
T: +31 10 4089596
Office: T10-07
Profile
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Stijn van Osselaer is Professor of Marketing and chairs the marketing department at the Rotterdam School of Management at Erasmus University. His main research interests are in branding and the influences of learning, memory, and cognition in consumers decisions. Stijns work has appeared in, for example, the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Experimental Psychology: Learning, Memory, and Cognition. He is an Associate Editor of the Journal of Consumer Research, a former Area Editor at the International Journal of Research in Marketing, and a member of the Journal of Marketings Editorial Review Board. Stijn received his PhD from the University of Florida and previously served as Assistant and Associate Professor at the University of Chicago Graduate School of Business. He has been a Visiting Professor at the University of Chicago Graduate School of Business and at London Business School. He is a recipient of the Ferber Award for best dissertation-based article in the Journal of Consumer Research and the Best Reviewer Award from the Journal of Marketing.
Keywords
RSM Speakers
Professional experience
| Full Professor | |
|---|---|
| Department: | Marketing Management |
| School/Faculty: | Rotterdam School of Management |
| University: | Erasmus University Rotterdam |
ERIM Doctoral Projects
| Effects of feeling powerful or powerless on consumer behavior | |
|---|---|
| PhD Candidate: | Irene Consiglio |
| Role: | Promotor |
| Timeframe: | 2009 - |
| From Better Goods to the Greater Good: Consumer Research for Consumers | |
| PhD Candidate: | Sonja Damnjanovic |
| Role: | Promotor |
| Timeframe: | 2009 - |
| Don't Forget to Pay the Bills...and to Take the Baby Out of the Car | |
| PhD Candidate: | Daniel von der Heyde Fernandes |
| Role: | Promotor |
| Timeframe: | 2008 - |
| On Variable Discounting of Judgmentally Stated Colleague-to-Colleague Advice in Marketing | |
| PhD Candidate: | Stefanie Tzioti |
| Role: | Promotor |
| Timeframe: | 2007 - |
| Accountability as a Took for Improving Judgmental Forecasting? A Cognitive Dual-Process Approach | |
| PhD Candidate: | Bart de Langhe |
| Role: | Promotor |
| Timeframe: | 2006 - |
| Evaluative Conditioning 2.0: Direct versus Associative Transfer of Affect to Brands | |
| PhD Candidate: | Steven Sweldens |
| Role: | Promotor |
| Timeframe: | 2004 - 2009 |
| Full text: | http://hdl.handle.net/1765/16012 |
Publications
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- Osselaer, S.M.J. van (1999). Learning and Recall of Brand Associations: The Role of Competition Between Associations. In European Advances in Consumer Research (European Advances in Consumer Research, 4) (pp. -286). Provo, UT: Association for Consumer Research.
- Osselaer, S.M.J. van (2000). Comparative Processes in Consumer Choice. In S.J. Hoch & R.J. Meyer (Eds.), Advances in Consumer Research (Advances in Consumer Research, 27) (pp. -251). Valdosta, GA: Association for Consumer Research.
- Osselaer, S.M.J. van & Janiszewski, C. (2000). A Connectionist Model of Brand-Quality Associations. Journal of Marketing Research, 37(3), 331-350.
- Osselaer, S.M.J. van & Alba, J.W. (2000). Consumer Learning and Brand Equity. Journal of Consumer Research, 27(1), 1-16.
- Osselaer, S.M.J. van & Janiszewski, C. (2001). Two Ways of Learning Brand Associations. Journal of Consumer Research, 28(2), 202-223.
- Osselaer, S.M.J. van & Alba, J.W. (2003). Locus of Equity and Brand Extension. Journal of Consumer Research, 29(4), 539-550.
- Osselaer, S.M.J. van, Janiszewski, C. & Cunha, M., Jr (2004). Stimulus Generalization in Two Associative Learning Processes. Journal of Experimental Psychology - Learning Memory and Cognition, 30(3), 626-638.
- Osselaer, S.M.J. van, Alba, J.W. & Manchanda, P. (2004). Irrelevant Information and Mediated Intertemporal Choice. Journal of Consumer Psychology, 14(3), 257-270.
- Osselaer, S.M.J. van (2004). Memory Accessibility in Product Judgment. In Advances in Consumer Research Vol. 31. Advances in Consumer Research (pp. 457-457).
- Janiszewski, C. & Osselaer, S.M.J. van (2005). Behavior Activation is Not Enough. Journal of Consumer Psychology, 15(3), 218-224.
- Osselaer, S.M.J. van, Ramanathan, S., Campbell, M. C., Cohen, J. B, Dale, J. K., Herr, P. M., Janiszewski, C., Kruglanski, A. W., Lee, A. Y., Read, S. J., Russo, J. E. & Tavassoli, N. T. (2005). Choice Based on Goals. Marketing Letters, 16(3/4), 335-346.
- Warlop, L., Ratneshwar, S. & Osselaer, S.M.J. van (2005). Distinctive brand cues and memory for product consumption experiences. International Journal of Research in Marketing, 22(1), 27-44.
- Osselaer, S.M.J. van (2008). Associative Learning and Consumer Decisions. In Haugtvedt & Herr (Eds.), Handbook of Consumer Psychology (pp. 699-729). Erlbaum.
- Carlson, K.A., Janiszewski, C., Keeney, R.L., Krantz, D.H., Kunreuther, H.C., Luce, M.F., Russo, J. E., Osselaer, S.M.J. van & Winterfeldt, D. von (2008). A Theoretical Framework for Goal-Based Choice and for Prescriptive Analysis. Marketing Letters, 19(3/4), 241-254.
- Puntoni, S., Langhe, B. de & Osselaer, S.M.J. van (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35(6), 1012-1025.
- Vanhouche, W. & Osselaer, S.M.J. van (2009). The Accuracy Enhancing Effect of Biasing Cues. Journal of Consumer Research, 36(2), 317-327.
- Melnyk, V., Osselaer, S.M.J. van & Tammo, H.A. (2009). Are Women More Loyal Customers than Men? Gender Differences in Consumer Loyalty to Firms and Individual Service Providers. Journal of Marketing, 73(4), 82-96.
- Tzioti, S.C., Osselaer, S.M.J. van & Wierenga, B. (2010). The Rich are Always Right. Journal of Consumer Research, to be subm.
Recognitions
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ERIM Doctoral Courses
| 2007/2008 | Behavioural Decision Theory |
|---|---|
| Code: | BERM.AMC.004 |
| ECTS: | 5 |
| Course level: | Advanced Methodology |
| 2006/2007 | Behavioural Decision Theory |
| Code: | BERM.AMC.004 |
| ECTS: | 5 |
| Course level: | Advanced Methodology |
| 2005/2006 | Behavioural Decision Theory |
| Code: | BERM.AMC.004 |
| ECTS: | 5 |
| Course level: | Advanced Methodology |
| 2004/2005 | Behavioural Decision Theory |
| Code: | BERM.AMC.004 |
| ECTS: | 5 |
| Course level: | Advanced Methodology |
