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The business network of Alibaba - How Alibaba's strategy and implementation in China is creating sustainable value for suppliers, partners, and customers
Posted on 08-02-2010 | Founded in 1999, the Alibaba Group became China’s leading e-commerce company by 2008. It owns and operates Alibaba.com (the world’s largest business-to-business [B2B] ecommerce platform) and Taobao.com (China’s number one consumer-to-consumer [C2C] ecommerce platform).
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Match and Mismatch: The Wahaha-Danone Dispute
Posted on 25-01-2010 | Despite their joint success, Danone and Wahaha became trapped in a complex and thorny relationship.
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Global emergence of Chinese brands? Li Ning's Grand Entrance
Posted on 25-01-2010 | Li Ning, a Chinese sport apparel, footwear, and equipment company founded in 1989 by the Olympic gymnastics gold medalist, grew from a family business into China's number one sporting goods brand in less than two decades.
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Ponderosa Ranch: Riding on Market Opportunities
Posted on 25-04-2008 | Ponderosa Ranch is a popular holiday camp on one of the islands of China’s largest lake. Since its opening in May 2007, riding instructors guide up to several hundred visitors a day around the camp’s riding arenas and on trail rides. Ponderosa Ranch is only the latest business venture of Mr. Yu, a Taiwan-born Chinese who came to the People’s Republic of China (PRC) in the early 1990s.
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Beauty & the Beast: Procter & Gamble's SK-II
Posted on 01-02-2008 | Procter & Gamble has long been the dominant international player in China’s growing cosmetics industry. Between 2003 and 2005, the market share of its premium skin care line – SK-II – grew from 1.1% of the total market to a steady 1.8%. Then in September 2006, Chinese government tests detected banned heavy metals in SK-II products. In the end, SK-II was proven to be safe, but not before angry reactions among Chinese consumers had collapsed SK-II’s market share.
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