Mirjam van Ginkel-Bieshaar (Erasmus University Rotterdam, Erasmus School of Economics (ESE))

The Impact of Abstract versus Concrete Product Communications on Consumer Decision-making Processes

March 20, 2012 | PhD Defense ERIM Doctoral Programme | Marketing

Gerald Haubl (University of Alberta, Alberta School of Business )
Dan Goldstein (University of London, London Business School (LBS))
Carlos Lourenço (Erasmus University Rotterdam, Rotterdam School of Management (RSM))
Dimitrios Tsekouras (Erasmus University Rotterdam, Erasmus School of Economics (ESE))
Bas Donkers (Erasmus University Rotterdam, Erasmus School of Economics (ESE))
Ron van Schie (Erasmus University Rotterdam, Erasmus School of Economics (ESE))

Netspar mini-conference: Supporting Consumer Pension Decision Making Online

March 19, 2012 | Conference | Marketing

Tim Benning (Erasmus University Rotterdam, Institute of Health Policy and Management (iBMG))

A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care

June 30, 2011 | PhD Defense ERIM Doctoral Programme | Marketing

Berend Wierenga (Erasmus University Rotterdam, Rotterdam School of Management (RSM))
Dominique Hanssens (University of California Los Angeles, UCLA Anderson School of Management)
Gary Lilien (Pennsylvania State University, SMEAL College of Business)
Arvind Rangaswamy (Pennsylvania State University, SMEAL College of Business)
Jehoshua Eliashberg (University of Pennsylvania, Wharton School of Business)
Stefan Stremersch (Erasmus University Rotterdam, Erasmus School of Economics (ESE))
Ale Smidts (Erasmus University Rotterdam, Rotterdam School of Management (RSM))
Gerrit van Bruggen (Erasmus University Rotterdam, Rotterdam School of Management (RSM))

Farewell Symposium in Honor of Berend Wierenga

June 15, 2010 | Valedictory symposium | Marketing

Anita Elberse (Harvard University, Harvard Business School)

Viral Videos: The True Reach of Online Video Advertisements

June 11, 2010 | ERIM Research Seminar | Marketing

Francesca Sotgiu (HEC Paris, HEC School of Management)

Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization

June 09, 2010 | PhD Defense ERIM Doctoral Programme | Marketing

Dan Goldstein (University of London, London Business School (LBS))
Guilherme Liberali (Erasmus University Rotterdam, Erasmus School of Economics (ESE))
Ron van Schie (Erasmus University Rotterdam, Erasmus School of Economics (ESE))

Netspar: Supporting Consumer Pension Decision Making Online

December 08, 2009 | ERIM Research Seminar | Marketing

Jonah Berger (University of Pennsylvania, Wharton School of Business)

From Individual Psychology to Cultural Trends: Virality and Abandonment in News and Names

June 29, 2009 | ERIM Research Seminar | Marketing

Anja Lambrecht (University of London, London Business School (LBS))

When Talk is "Free": An Analysis of Subscriber Behavior under Two- and Three-Part Tariffs

April 24, 2009 | ERIM Research Seminar | Marketing

Sridhar Moorthy (University of Toronto, Joseph L. Rotman School of Management)

Selling Your Product Through Competitors' Retail Outlets

April 20, 2009 | ERIM Research Seminar | Marketing

Olivier Toubia (Columbia University, Columbia Business School)

Diffusion Forecasts Using Social Interactions Data

April 06, 2009 | ERIM Research Seminar | Marketing

Eva Ascarza (University of London, London Business School (LBS))

Modeling Churn and Usage Behavior in Contractual Settings

March 30, 2009 | ERIM Research Seminar | Marketing

Michael Braun (Massachusetts Institute of Technology, Sloan School of Management)

Forecasting, Censoring and Scalability for Social Networking Data

March 16, 2009 | ERIM Research Seminar | Marketing

Umut Konus (University of Groningen, Faculty of Economics & Business)

Customer Responses to Forced Channel Migration

February 20, 2009 | ERIM Research Seminar | Marketing

Carl Mela (Duke University, Fuqua School of Business)

A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete

January 26, 2009 | ERIM Research Seminar | Marketing

Sara Valentini (University of Bologna, Faculty of Economics)

Customer Evolution in Sales Channel Migration

October 20, 2008 | ERIM Research Seminar | Marketing

Bart Bronnenberg (Tilburg University, Faculty of Economics and Business Administration / CentER)

Consumer Search and Online Demand for Durable Goods

September 25, 2008 | ERIM Research Seminar | Marketing