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Back to the future: Tools to support pension decisions
By making the right pension decisions in an early phase of their professional careers, many people can augment their pensions handsomely. Professor Benedict Dellaert and Dr. Bas Donkers are exploring how online tools can help consumers select suitable pension products.
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 18-02-2011
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PhD Defense Clemens F. Köhler
Köhler’s PhD defence will take place at the School of Business and Economics, Maastricht University on June 25, 2010, 2 pm.
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09-06-2010
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Viral marketing can be a safe bet
Today, from a business and marketing perspective, vast numbers of customers and potential customers interact with one another through electronic and online channels that range from emails to social media hubs such as Facebook, MySpace and Twitter.
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31-05-2010
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Are women more loyal customers than men?
For almost every company the retention of customers and the creation of customer loyalty is a huge driver of profits. If an organisation were able to increase customer retention by just 1%, such an improvement would have a significant impact on profitability.
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31-05-2010
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Course: "Human Pitfalls in Pension and Insurance Decisions"
On April 14-15, 2010, a Netspar Academy post-experience course will take place at Maastricht University and Château St. Gerlach in Maastricht, The Netherlands. The course is titled "Human Pitfalls in Pension and Insurance Decisions" and designed for representatives from the pension and insurance market and regulatory authorities. Benedict Dellaert will organise part of the course.
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08-03-2010
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Case Study: Independer.nl 3.0
In cooperation with the RSM Case Development Centre and Independer.nl, Benedict Dellaert recently completed a new education case. The case study is entitled "Independer.nl 3.0: From Independent Financial Comparion Site to Trustworthy Financial Manager". Among other things, the case deals with the different ways in which consumers choose financial products and the implications thereof for a company such as Independer.nl.
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08-03-2010
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Article: “Follow-up after treatment for breast cancer: One strategy fits all?”
Benedict Dellaert and several co-authors of the Maastricht University Medical Centre have published an article about the customisation of follow-up treatment for women suffering from breast cancer. Does one strategy fit all? They discuss this question in Acta Oncologica, one of the leading journals in clinical oncology and related disciplines, which features articles within all fields of clinical cancer research from applied basic research to cancer nursing and psychological aspects of cancer.
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07-03-2010
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How to make the best of your teams – managing team performance
On June 11, Bart Dietz has defended his PhD thesis entitled “Managing (Sales) People towards Performance: HR Strategy, Leadership & Teamwork”. In his thesis, Dietz explores several business relevant topics in the field of HRM. His findings indicate that managers can indeed manage people towards performance by managing the organisational environment
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11-06-2009
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Brand versus image
On May 29, Steven Sweldens has defended his PhD thesis entitled “Evaluative Conditioning 2.0: Direct versus Associative Transfer of Affect to Brands”. Brands become better liked when they appear in positive contexts. For example, brands can sponsor rock concerts, appear with adored celebrities, or simply be perceived in combination with beautiful images in advertisements. Repeated co-occurrences or pairings of brands with such positive affective stimuli make the brand more well-liked. These are some of the conclusions of Steven Sweldens’s PhD thesis entitled “Evaluative Conditioning 2.0: Direct versus Associative Transfer of Affect to Brands”.
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26-05-2009
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Demand Management in E-fulfillment
On April 2, Niels Agatz has defended his PhD thesis entitled “Demand Management in E-fulfillment”. Internet retailers are in a unique position to adjust, in real-time, the product and service offering to the customer and to change the corresponding prices. While this flexibility provides a vast potential for demand management to enhance profitability, exploiting them requires sophisticated decision support. The various interrelated trade-offs between customer preferences, incentives, and operational considerations are much too complex for simple intuition to suffice. The number of quantitative models currently available in the literature to support demand management in e-fulfillment is rather limited.
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02-04-2009
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Dynamics and Competition in Charitable Giving
On January 22, Merel van Diepen has defended her PhD thesis entitled “Dynamics and Competition in Charitable Giving”. In her thesis, Merel van Diepen studies the effects of charitable direct mail requests on donations, as the public opinion appears to become more and more dominated by negative aspects. She studies whether society’s current opinions translate to actual donating behavior and provide socially relevant insights to charities to guide their mailing strategies and help increase their revenues.
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27-01-2009
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Stefan Stremersch one of most prolific scholars in leading marketing journals
In an article published by Steven Seggie and David Griffith in the Journal of Marketing (volume 73, January 2009) positions Stefan Stremersch on the number 2 position in their Top 58 of most prolific scholars in leading marketing journals in the period 1982-2006. For this ranking the authors considered publications in the four leading marketing journals: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science.
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21-01-2009
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Informedness and Customer-Centric Revenue Management
On Friday, January 16, Ting Li has defended her PhD thesis entitled “Informedness and Customer-Centric Revenue Management”. The past decade has witnessed an increased application of revenue management, where firms use various quantitative analysis techniques such as customer segmentation and pricing optimization to deal with capacity allocation and demand management. In particular, the demonstrated success in firms such as airlines and rental cars is encouraging scholars and practitioners alike to explore the possibilities of benefiting from revenue management. Yet despite the success in other transportation firms, public transport operators (PTOs) face difficulties in fully taking advantage of revenue management. Although PTOs have a strong need to reduce peak load passenger demand and increase capacity utilization, there are practical limitations that prevent them from exercising revenue management. PTOs state that “it is difficult to implement a profitable operating environment where the entire business strategy is based on ‘open access’ system for flexible travelling, and revenue management is nearly impossible for us.”
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16-01-2009
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Emerald Outstanding Doctoral Research Award for Berk Ataman
Berk Ataman, Assistant Professor at the Department of Marketing of the Rotterdam School of Management, Erasmus University, has received the Emerald Outstanding Doctoral Research Award in the category of Marketing strategy. This category is sponsored by the European Journal of Marketing.
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19-12-2008
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Real-time Planning Support: A Task-Technology Fit Perspective
On December 19, Elfriede Krauth has defended her PhD thesis entitled “Real-time Planning Support: A Task-Technology Fit Perspective”. Transport planning is in some aspects not unlike surfing. Logistics is about delivering the right product in the right quantity, at the right place and at the right time. The unpredictable and volatile demand gives planners little time to adjust plans and ensure high efficiency. While there are decision support systems available for calculating the shortest transport route or the optimal order-resource assignment, we know little about how to give this advice in the chaos and unpredictability that characterize the decision making situation in real-time transport.
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19-12-2008
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Netspar approved 500k euro grant
Netspar has recently approved a 500k euro grant to Customer Integration researchers Prof. Dr. Benedict Dellaert and Dr. Bas Donkers for research on how individuals can best be aided online in making pension decisions.
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12-11-2008
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Faculty Update
Hernan Bruno and Sonja Wendel have recently taken on challenging new positions outside of Erasmus. In January, Carlos Lourenco will be joining the Erasmus School of Economics marketing group.
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03-09-2008
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PhD Student Spotlight: Marjolein Harmsen-van Hout
Marjolein Harmsen-van Hout is currently completing her PhD thesis at Maastricht University. Marjolein’s research is co-supervised by Jean-Jacques Herings (Maastricht University) and Benedict Dellaert. Her work addresses individual consumers’ decisions to communicate with other consumers in (online) information exchange networks.
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30-05-2008
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Working Paper Accepted with the Journal of Retailing
The working paper “Shopping Context and Consumer’s Mental Representation of Complex Shopping Trip Decision Problems” co-authored by Benedict Dellaert, Theo Arentze, and Harry Timmermans is available is conditionally accepted with the Journal of Retailing and available as ERIM working paper.
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25-03-2008
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Co-Author Spotlight: Gerald Häubl
Gerald Häubl is Associate Professor, Banister Professor of Electronic Commerce, and Canada Research Chair in Behavioral Science in the School of Business, University of Alberta, Edmonton, Canada. In his research he studies human judgment and decision-making, with a focus on how people acquire consumer information and make purchase decisions in technology-mediated shopping environments.
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25-03-2008
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PhD Update: Ron van Schie
On February 1 Ron van Schie started in a new Ph.D. project in the Marketing Section, School of Economics. Ron’s research project will investigate if combining user product toolkits and information acceleration techniques may be an effective way to project consumers into future situations with unclear preference goals in particular in the domain of financial decisions (e.g., insurance, pensions).
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27-02-2008
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