Erasmus Centre for Neuroeconomics

 
 
   
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Erasmus Centre for Neuroeconomics

Economics, psychology, and neuroscience are converging today into a single discipline with the ultimate aim of providing a general theory of human behavior - Neuroeconomics.
The goal of this discipline is to understand the processes that connect sensation and action by revealing the neurobiological mechanisms by which decisions are made.

We are a research centre of the Erasmus University with participation of the Donders Institute for Brain, Cognition and Behaviour: Centre for Cognitive Neuroimaging at the Radboud University, Nijmegen.
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John O'Doherty (CIT Division of the Humanities and Social Sciences)

2012 NeuroPsychoEconomics Conference

Jun 14, 12 | Conference | Marketing

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Does your brain urge you to take risks in order to be like others?

How do our brains make daily choices and judgments? How does the surrounding context influence th...

Ale Smidts gave lecture at the 2nd Annual Interdisciplinary Symposium on Neuroscience

Ale Smidts presented a neurobiological perspective on in-group conforming behaviour at the 2nd Annu...

New research reveals the neurobiological mechanism behind herd behaviour

Just how hard is it for us to reach truly independent opinions? A ground-breaking experimental stud...

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Neuromarketing – Brain mechanisms of persuasive communication

We study the neurobiological processes that make presenters in advertising effective. ...

Emotional mechanisms of social biases and social norms

Human decisions are not only guided by subjective values or attitudes, but also by the perceived be...

Path dependence in decision making

It has been shown previously that the evaluation of current risky decisions is influenced by the pr...

Imaging Economic Brains

This project aims to analyze the emergence of a new technology-driven social science field: neuro-e...
 
 
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