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Does your brain urge you to take risks in order to be like others?
How do our brains make daily choices and judgments? How does the surrounding context influence this process? In her PhD thesis entitled
Context Effects in Valuation, Judgment and Choice: A Neuroscientific Approach, Kaisa Hytönen investigates these questions in risky and social settings. Her findings imply that prior experiences influence subsequent choices by changing the balance between emotional and deliberative brain processes. Results from her study also suggest that people learn to behave as others do quite automatically.
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 04-01-2012
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Mindreaders - Ale Smidts and Mirre Stallen in TV Show
Neuroscience is one of the newest trends in market research, because sometimes your brain knows what you want better than you think it does. Professor Ale Smidts and PhD candidate Mirre Stallen were featured in VPRO's TV programme Labyrint, entitled ‘De Gedachtenlezers’ (the Mindreaders), on Tuesday, 1 March 2011.
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08-03-2011
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Ale Smidts and Paul Wouters receive NWO grant to lead European project on the neuro-turn in social sciences
Ale Smidts, Professor of Marketing Research and Director of the Centre for Neuroeconomics at the Erasmus University Rotterdam and Paul Wouters, Professor of Scientometrics and Director of the Centre for Science and Technology Studies at Leiden University, have received an NWO “Open Research Area” grant. Over a period of three years, they will receive a total subsidy of € 210,000 to lead a European project on the “Neuro turn in European Social Sciences and the Humanities: Impacts of neurosciences on economics, marketing and philosophy” (acronym: NESSHI).
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01-03-2011
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NWO grant for Clement Levallois
Dr. Clement Levallois has won the NWO Open Research Area (ORA) Grant for the project: NESSHI : The ‘Neuro-turn' in European Social Sciences and Humanities: Impacts of neurosciences on economics, marketing and philosophy.
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16-12-2010
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In the media: ‘Celebrities and shoes on the female brain’
Why are celebrities more persuasive endorsers than equally attractive non-famous endorsers? In the article ‘Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame’, we present the results of our recent study of the processes that underlie the effect of fame on product memory and purchase intention by the use of functional magnetic resonance imaging methods. The media were quick to pick up our research findings.
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12-10-2010
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It’s true, celebrity faces sell shoes
In promoting their company’s products, marketing staff are keen to enlist the services of celebrities. But does it really work to have Victoria Beckham extolling the virtues of a particular brand of lingerie or Jennifer Lopez singing the praises of a perfume? It does and brain research now shows why: seeing famous faces elicits positive memories, which are then linked to the product being advertised.
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23-08-2010
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Ale Smidts featured on Dutch television
Ale Smidts, Professor of Neuromarketing, was featured in the VARA programme “Weet wat je koopt” (Know what you buy) on September 21, 2009. The programme explored the effects of casting celebrities in advertisements in order to promote products.
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21-09-2009
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EU gives maximum score to research project xDelia
In the context of its 7th Framework Programme for Research & Development (FP7) the European Union has granted nearly € 350,000 to Erasmus University for its planned contribution to xDelia. Erasmus University contributes to this European project through its research expertise at the Erasmus Centre for Neuroeconomics and at the related facilities at the Erasmus Behavioural Lab.
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08-07-2009
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EU gives maximum score to research project involving Erasmus Behavioural Lab
In the context of its 7th Framework Programme for Research & Development (FP7) the European Union has granted nearly € 350,000 to the Rotterdam School of Management, Erasmus University for its planned contribution to xDelia. xDelia, which stands for “Excellence in Decision-making through Enhanced Learning in Immersive Applications”, is an EU-funded project that investigates the role of behavioural biases and emotions in professional financial trading, private investment, and personal finance.
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24-04-2009
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The symposium – “Dual processing: interplay between emotion and cognition in decision making” Chaired by Daniel Kahneman (Princeton University) Date: 21.06.2008 at 14.30, President Hotel, Moscow, Russia
There is considerable agreement among psychologist on the characteristics that distinguish the two types of cognitive processes, labeled System 1 and System 2 (e.g. Kahneman, 2003). The growing number of neuroimaging studies differentiate neurobiological networks underlying fast, automatic and often emotional processes from operations that are slower, serial, effortful, more likely to be consciously monitored and deliberately controlled. We would like to discuss the interaction of automatic emotional and cognitive processes underling human decision making and attitudes. During a round table meeting we will discuss neurobiological approaches to study automatic and cognitive mechanisms of decision making, social norms, biases and attitudes.
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19-05-2008
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Vasily Klucharev about decision-making and social influence
In the latest edition of RSM Outlook, the article mentioned below on ‘The Brain Mechanisms of Persuasion’ honoured the magazine. It describes the latest finding of neuroimaging techniques to discover more about what goes on in the brains of consumers. Perhaps in the future, marketeers may know how to more effectively conduct advertising campaigns.
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09-05-2007
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Invited lecture “Neurocognition of perceptual decision-making” by Hauke Heekeren from Max Planck Institute for Human Development/Berlin Neuroimaging
Findings from single-cell recording studies suggest that a comparison of the outputs of different pools of selectively tuned lower-level sensory neurons may be a general mechanism by which higher-level cortical regions compute perceptual decisions. For example, when monkeys must decide whether a noisy field of dots is moving upward or downward, a decision can be formed by computing the difference in responses between lower-level neurons sensitive to upward motion and those sensitive to downward motion.
I will present fMRI evidence that even for high-level object categories, the comparison of the outputs of different pools of selectively tuned neurons could be a general mechanism by which the human brain computes perceptual decisions. I will argue that the posterior dorsolateral prefrontal cortex has general decision-making functions, independent of stimulus and response modalities. Finally I will present data on the influence of other variables such as prior probability and reward on the neural correlates of perceptual decision making.
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23-01-2007
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