Erasmus Centre for Neuroeconomics

 
 
   
 

Projects

Neuromarketing – Brain mechanisms of persuasive communication We study the neurobiological processes that make presenters in advertising effective.
Emotional mechanisms of social biases and social norms Human decisions are not only guided by subjective values or attitudes, but also by the perceived behaviour of others, e.g. by social norms. Despite a growing body of literature describing neural mechanisms of decision making, we know little about how and why such social influence on human decisions occurs.
Path dependence in decision making It has been shown previously that the evaluation of current risky decisions is influenced by the prior history of outcomes. In the present study, we investigate the neuronal mechanisms underlying the changes in the risk attitude.
Imaging Economic Brains This project aims to analyze the emergence of a new technology-driven social science field: neuro-economics.
 
 
Mainport of Management Knowledge