Publications

• Klucharev, V., Munneke,M.A.M., Smidts, A. & Fernandez, G. (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. The Journal of Neuroscience, 31 (33), 11934-11940.

• Stallen, M., Smidts, A., Rijpkema, M., Smit, G., Klucharev, V. & Fernandez, G. (2010). Celebrities and shoes on the female brain: the neural correlates of processing in the context of fame. Journal of Economic Psychology, 31 (5), 802-811
  
  
• Smidts, A., Klucharev, V.A. & Fernandez, G. (2009). Een beroemde persoon die een product aanprijst: Wat vindt uw brein daarvan? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 34, 103-117.
  
  
• Klucharev, V.A. & Smidts, A. (2009). Zit irrationaliteit in de aard van de mens? de neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press.
  
  
• Klucharev, V.A., Hytonen, K., Rijpkema, M., Smidts, A. & Fernandez, G. (2009). Reinforcement learning signal predicts social conformity, Neuron, 61, 140-151.
  
  
• Klucharev, V., Smidts, A., & Fernandez, G. (2008). Brain mechanisms of persuasive communication: How “Expert Power” modulates memory and attitudes. Social Cognitive &
  Affective Neuroscience , 3(4), 353-366.
  
  
• Beer, J., Stallen, M., Lombardo, M.V., Gonsalkorale, K., Cunningham, W.A., & Sherman, W.J. (2008). The Quadruple Process Model Approach to examining the neural underpinnings of prejudice. NeuroImage, 43, 775-783.
  
  
• Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., DeSarbo, W.S., Fellows, L.K., Hammond, R.A., Huang, T.T.K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D.S. & Smidts, A. (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19(3/4), 323-336.
  
  
• Van Winden, F., Stallen, M. & Ridderinkhof, K.R. (2008). On the Nature, Modeling and Neural Bases of Social Ties. In Daniel E. Houser and Kevin A. McCabe (Eds.) Neuroeconomics 19, Advances in Health Economics and Health Services Research. Emerald Insight Publishing.
  
  
• Shiv, B., Bechara, A., Levin, I., Alba, J.W., Bettman, J., Dube, L., Isen, A., Mellers, B., Smidts, A., Grant, S.J., & McGraw, P. (2005). Decision Neuroscience. Marketing Letters, 16(3/4), 375-386.
  
  
• Smidts, A. (2002). Kijken in het brein: Over de mogelijkheden van neuromarketing. Inaugural Address Erasmus University, ERIM EIA-12-MKT
  
  
• Smidts, A. (2002). Wat onhoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (MOA) (pp. 145-155). Haarlem: De Vrieseborch.
  
  
• Smidts, A., & Rossiter, J.R. (2002). Presenter effects in advertising: The VisCAP model. In P.T.L. Popkowski Leszczyc & T. Elrod (Eds.), Proceedings Marketing Science Conference (pp. 268-268). Edmonton, Canada.
  
  
• Smidts, A., Rossiter, J.R., & McOmish, M. (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek MarktOnderzoekAssociatie (MOA)(pp. 37-54). Haarlem: Uitgeverij de Vrieseborch.

Conference Presentations

• Vasily Klucharev, Smidts, Ale, and Guillen Fernandez, Brain mechanisms of persuasive communication: social influence on the attractiveness of faces, NEURAL SYSTEMS OF SOCIAL BEHAVIOR, May 11-13, 2007, Austin, USA
  
  
• Smidts, Ale, Vasily Klucharev, and Guillen Fernandez, Neural foundations of the effectiveness of celebrities in advertising,  Association for Consumer Research Preconference  - Exploring How Neuroscience Can Inform Consumer Research, September 28, 2006, Orlando, Florida, USA
  
  
• Vasily Klucharev, Ale Smidts, and Guillen Fernandez, Brain mechanisms of persuasion: fMRI study of the persuasive nature of advertising. Society For Neuroeconomics4rd Annual Meeting September 7-10, 2006, Canyons Resort, Park City, Utah, USA
  
  
• Vasily Klucharev, Guillen Fernandez and Ale Smidts, Social context and decision making: fMRI study of advertising effects. European Conference in Visual Perception(EVCP), August 19-20, 2006, Saint Petersburg, Russia
  
  
• Vasily Klucharev, Guillen Fernandez, and Ale Smidts, Why celebrities are effective: Brain mechanisms of social persuasion. European Marketing Academy(EMAC) Conference, Athens, May 23-26, 2006
  
  
• Vasily Klucharev, Guillen Fernandez, and Ale Smidts, Why are Celebrities Effective? An fMRI Study into Episodic Memory Effects of Presenter Context 2005 North American Conference of the Association for Consumer Research(ACR), San Antonio, Texas , Sep. 29 - Oct. 2, USA
  
  
• Vasily Klucharev, Guillen Fernandez, and Ale SmidtsWhy are celebrities effective: An fMRI study into episodic memory effects of presenter context Society For Neuroeconomics3rd Annual Meeting September 15-18 2005 Kiawah Island, SC, USA

In the Media

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