Marketing (MKT)

Research area

Marketing

Keywords

Consumer Behaviour, Marketing Management and Strategy, Marketing Modelling

Mission of the programme

Contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights, and has practical relevance

Current programme coordinators

	Prof.dr.ir. G.H. van Bruggen		Prof.dr.ir. B.G.C. Dellaert
	Prof.dr. P.H.B.F. Franses		Prof. dr. S.M.J. van Osselaer
	Prof.dr.ir. A. Smidts		Prof.dr. S. Stremersch
	Prof.dr.ir. B. Wierenga

Background of the programme

This is an established research programme, which has significantly improved its productivity in the premier marketing research journals in the past six years.The marketing group is now one of the most productive research groups in marketing worldwide. In the period 2004-2009 members of the marketing programme published 67 articles in the five marketing P* journals (Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and International Journal of Research in Marketing). Compared to the previous review period in which we published 22 P* articles, this is a substantial increase. The quality of our faculty and of our research has also received recognition from funding organisations like the European Union and the Netherlands Organization of Scientific Research (NWO). Recently we received a number of substantial research grants. Finally, our faculty is increasingly present at editorial boards of the top research journals in marketing and part of conference organisation committees.

• Read more about the programme design, strategy and research themes