Strategy (STR)

Research area

The research area addressed by the programme focuses on the antecedents and outcomes of strategic renewal of firms and of their external networks and industries.

Keywords

Strategy; Strategic Renewal; Managerial roles, Top Management Teams and Leadership; Corporate Entrepreneurship, Strategic Innovation; Exploitation, Exploration and Ambidexterity; International Business

Mission of the programme

The mission of this research programme is:

• to contribute to knowledge production by publishing articles in internationally leading scientific journals and books;
• to be considered as belonging to the top 5 European academic research centres in strategy and in particular strategic renewal; 
• to disseminate knowledge to the international business community and to focus on relevance with respect to the implementation of knowledge; and, 
• on the basis of these activities to disseminate knowledge and play a leading and innovative role in the Schools’ teaching programmes, including executive teaching.

Current programme coordinators

	Prof. dr. ing. F.A.J. van den Bosch		Prof. dr. Henk Volberda
	Prof. dr. H.R. Commandeur		Prof. dr. H.P.G. Pennings

Summary

The overall aim of the Strategy Programme is to be considered as belonging to the top 5 European academic research centres in strategy and in particular in strategic renewal. To accomplish this the programme aims at high quality research and high productivity and at having a dual impact on science and society. Six years ago our programme focused on four related themes. We strengthened the programme by integrating these themes and by investigating several topics in more depth (e.g. the exploitation/ exploration research became concentrated on the antecedents of important dimensions of ambidexterity) and we started investigating related topics that appeared to be promising. Examples of the latter are the increasing focus on Corporate Entrepreneurship, Top Management Teams (TMT) and leadership styles and the impact of the so-called non-technological determinants (e.g. managerial innovations) of innovation on strategic renewal. By so doing we have strengthened our position as an internationally leading research group in strategic renewal, with increased visibility and impact. For the coming years we see the following main challenges: to maintain a high quality research focus and to acquire sufficient resources to accomplish this. We aim to address these by attracting very talented people and by further strengthening the productive and high quality research context.