Neeraj Arora (University of Wisconsin-Madison, Wisconsin School of Business)

Seminar in Marketing Research

May 29, 2012 | ERIM Research Seminar | Marketing

Aradna Krishna (University of Michigan, Stephen M. Ross School of Business)

Embodied Mental Simulation

May 14, 2012 | ERIM Research Seminar | Marketing

Renana Peres (Hebrew University of Jerusalem, Jerusalem School of Business Administration )

On brands and word of mouth

April 23, 2012 | ERIM Research Seminar | Marketing

Anirban Mukhopadhyay (Hong Kong University of Science and Technology, HKUST Business School)

Some Like it Unnatural: Lay Inferences about Additives in Food Products

April 02, 2012 | ERIM Research Seminar | Marketing

Roselinde Kessels (University of Antwerp , Faculty of Applied Economics)

Design and analysis of discrete choice experiments with partial profiles in the presence of interactions

March 26, 2012 | ERIM Research Seminar | Marketing

Dilip Soman (University of Toronto, Joseph L. Rotman School of Management)

Time, Space and Getting Things Done

March 12, 2012 | ERIM Research Seminar | Marketing

David Dubois (Northwestern University, Kellogg School of Management)

The Power Matching Effect: The Dynamic Interplay of Communicator and Audience Power in Persuasion

February 27, 2012 | ERIM Research Seminar | Marketing

Boaz Keysar (University of Chicago, Division of Social Sciences)

Making Decisions in a Foreign Language

February 13, 2012 | ERIM Research Seminar | Marketing

Utpal Dholakia (Rice University, Jesse H. Jones Graduate School of Management)

The Effects of Circular and Linear Time Orientations on Personal Saving Estimates and Savings Behavior

January 30, 2012 | ERIM Research Seminar | Marketing

Peter McGraw (University of Colorado at Boulder, Leeds School of Business)

Too Close for Comfort, or too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps

January 23, 2012 | ERIM Research Seminar | Marketing

Francesca Gino (Harvard University, Harvard Business School)

Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

December 12, 2011 | ERIM Research Seminar | Marketing

Barak Libai (Tel Aviv University, Leon Recanati Graduate School of Business Administration)

The Network Value of Products

December 05, 2011 | ERIM Research Seminar | Marketing

Juanjuan Zhang (Massachusetts Institute of Technology, Sloan School of Management)

Rational Herding in Microloan Markets

November 21, 2011 | ERIM Research Seminar | Marketing

Kinshuk Jerath (Carnegie Mellon University, Tepper School of Business)

Learning About Your Customers on a "Data Diet": Customer-Base Analysis Using Repeated Cross-Sectional Summary (RCSS) Data

October 24, 2011 | ERIM Research Seminar | Marketing

Praveen Kopalle (Dartmouth College, Tuck School of Business at Dartmouth)

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

October 10, 2011 | ERIM Research Seminar | Marketing

Fred Feinberg (University of Michigan, Stephen M. Ross School of Business)

Melding Marketing and Engineering: Product Line Design Optimization and Improving Power Train Deployment across Automotive Models

September 26, 2011 | ERIM Research Seminar | Marketing

Peter Goos (Erasmus University Rotterdam, Erasmus School of Economics (ESE))

Optimal Partial-Profile Designs for Discrete Choice Experiments in the Presence of Many Attributes

September 22, 2011 | ERIM Research Seminar | Marketing

Luc Wathieu (Georgetown University, McDonough School of Business)

Fairness in Sharing Gains and Losses

September 05, 2011 | ERIM Research Seminar | Marketing

Gabriele Paolacci (Erasmus University Rotterdam, Rotterdam School of Management (RSM))

The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs

July 04, 2011 | ERIM Research Seminar | Marketing

Jennifer Argo (University of Alberta, Alberta School of Business )

Social Treatment and Its Impact on Socially-Elevating Consumer Behaviors

June 27, 2011 | ERIM Research Seminar | Marketing

Hans Baumgartner (Pennsylvania State University, SMEAL College of Business)
Dipankar Chakravarti (Johns Hopkins University, Carey Business School)
Bram Van den Bergh (Erasmus University Rotterdam, Rotterdam School of Management (RSM))
Stijn van Osselaer (Erasmus University Rotterdam, Rotterdam School of Management (RSM))
Steven Sweldens (INSEAD, Department of Accounting and Control)

Do Consumer Cues Bring Out the Worst in Us?

June 09, 2011 | ERIM Research Seminar | Marketing

Adam Alter (New York University, Stern School of Business)

The Illusion of Political Sophistication: Creating Smarter Voters with Metacognitive Tuning

June 06, 2011 | ERIM Research Seminar | Marketing

Raghuram Iyengar (University of Pennsylvania, Wharton School of Business)

Distinguishing between Drivers of Social Contagion: Insights from Combining Social Network and Co-location Data

May 23, 2011 | ERIM Research Seminar | Marketing

Carey Morewedge (Carnegie Mellon University, College of Humanities & Social Sciences)

Thought for Food: Imagined Consumption Influences Actual Consumption

May 16, 2011 | ERIM Research Seminar | Marketing

Page Moreau (University of Colorado at Boulder, Leeds School of Business)

How Identity-Based Motivation Influences the Meaning of Customized Products

May 02, 2011 | ERIM Research Seminar | Marketing

Ernst Osinga (Tilburg University, Faculty of Economics and Business Administration / CentER)

How Generic Drugs Affect Brands Before and After Entry

April 26, 2011 | ERIM Research Seminar | Marketing

Bas Donkers (Erasmus University Rotterdam, Erasmus School of Economics (ESE))
Martina Vandebroek (Catholic University Leuven, Faculty of Economics and Applied Economics)
Alberto Maydeu-Olivares (University of Barcelona, Faculty of Psychology)
Richard Paap (Erasmus University Rotterdam, Erasmus School of Economics (ESE))

Workshop Reliability and Rankings

April 15, 2011 | ERIM Research Seminar | Marketing

Robin Hogarth (Universitat Pompeu Fabra, Department of Economics and Business)

Intermittent Reinforcement and the Persistence of Behavior: Experimental Evidence

April 11, 2011 | ERIM Research Seminar | Marketing

Robert Zeithammer (University of California Los Angeles, UCLA Anderson School of Management)

The Advertising Agency Selection Contest: A Competitive Auction with Partially Reimbursed Participation Costs

March 14, 2011 | ERIM Research Seminar | Marketing

Boris Maciejovsky (Imperial College London, Imperial College Business School)

The Boost From Below: How Dominated Options Increase Choice Satisfaction

February 28, 2011 | ERIM Research Seminar | Marketing

Valerie Reyna (Cornell University, College of Human Ecology)

A New Intuitionism: Risk and Rational Decision Making in Fuzzy-Trace Theory

February 21, 2011 | ERIM Research Seminar | Marketing

Steven Shugan (University of Florida, Warrington College of Business Administration)

Why Wrong Response Functions Predict Better and How to Detect Them

January 31, 2011 | ERIM Research Seminar | Marketing

Henk Schmidt (Erasmus University Rotterdam, Executive Board Erasmus University Rotterdam)

Medical Diagnosis as a Model of 'System 1- System 2' Decision-Making

January 25, 2011 | ERIM Research Seminar | Marketing

Thales Teixeira (Harvard University, Harvard Business School)

Emotion-Induced Engagement in Internet Video Ads

January 17, 2011 | ERIM Research Seminar | Marketing

Wagner Kamakura (Duke University, Fuqua School of Business)

Identifying Growth Potentials with Internal Benchmarking across Product Categories and Markets

November 22, 2010 | ERIM Research Seminar | Marketing

Arnaud de Bruyn (ESSEC Business School, ESSEC Department of Marketing)

Maximizing Donations by Suggesting Individually-Tailored Donation Amounts: An Econometric Model of Anchor Influence on compliance and Generosity

October 25, 2010 | ERIM Research Seminar | Marketing

Oded Netzer (Columbia University, Columbia Business School)

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability

September 27, 2010 | ERIM Research Seminar | Marketing

Thomas Otter (Goethe University Frankfurt, Goethe Faculty of Economics and Business Administration)

Successive Sample Selection and Its Relevance for Management Decisions

September 14, 2010 | ERIM Research Seminar | Marketing

Tom Brown (Oklahoma State University, Spears School of Business)

"The Customer Orientation of Service Workers: Insights from Recent Research"

September 07, 2010 | ERIM Research Seminar | Marketing

Eelco Kappe (Pennsylvania State University, SMEAL College of Business)

Bucking the Trend in Pharmaceutical Detailing: Enriching Data to Gauge a Policy Shift

September 06, 2010 | ERIM Research Seminar | Marketing

Nuno Almeida Camacho (Erasmus University Rotterdam, Erasmus School of Economics (ESE))

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality

August 31, 2010 | ERIM Research Seminar | Marketing

Sriram Venkataraman (Emory University, Goizueta Business School)

Advertising, Movies and Crime

June 21, 2010 | ERIM Research Seminar | Marketing

Anita Elberse (Harvard University, Harvard Business School)

Viral Videos: The True Reach of Online Video Advertisements

June 11, 2010 | ERIM Research Seminar | Marketing

Martina Vandebroek (Catholic University Leuven, Faculty of Economics and Applied Economics)

A Comparison of Different Bayesian Design Criteria for Constructing Efficient Discrete Choice Experiments

June 03, 2010 | ERIM Research Seminar | Marketing