In progress Exploring future mobility based on sharing economy model
- ERIM PhD 2015 RSM LIS IM WK
Congestion and pollution has worsened in many major cities around the world with dramatic consequences for public health and national economies. These problems are especially prevalent in developing cities such as Jakarta which is deemed to be the most congested cities in the world (Jakarta Post, 2015). This research proposes the used of shared mobility services as a solution to the problem at hand. Sustainable approach allows policy makers to tackle the problem of pollution. Furthermore, smart solution makes use of information system as a core decision making support for commuters, creating a more optimal use of transportation networks in order to alleviate congestion. Using a mobile applications serious game experiment and survey, this research aims to extend the theory of transportation mode choice in the realms of sharing economy. Understanding of individual choices and preferences will be fundamental for policy makers to influence behaviour and to create the sustainable and smart future transportation system.
Car sharing, environment, sharing economy, transportation, shared mobility
Time frame2015 - 2018
Traffic congestion and air pollution are major issues in developing cities costing society billions of dollars per year. For example, in Jakarta, the most congested city in the world (Jakarta Post, 2015), the cost of congestion are estimated to reach $5 billion by 2020 (Tempo, 2013). Study by the Jakarta’s environmental agency indicated that, in 2012, there were 294 days with unhealthy or extremely unhealthy air quality (BPLHD DKI Jakarta, 2012). This leads to serious health and environmental problems. The impact of congestion and pollution to the society, environment and the economy is dire. Therefore, new concept of transportation system is needed.
Recent studies indicate that a sustainable and smart transportation system can solve much of this problem. Currently, efforts have been made in creating a more sustainable transportation system through the introduction of alternative fuel vehicles with the aim of reducing pollution. This will benefit societies in terms of improved environmental condition leading to better health. At the same time, smart information system will provide people and policy makers with the tool to reduce congestion. Smart information systems have made possible the establishment of shared mobility services such as Ubertaxi, car sharing, carpooling and other similar services. The combination of sustainable and smart allows improvement in transportation system in order to tackle the problem of congestion and pollution in an integrated way. Ketter (2014) suggested that combining sustainability and smart markets require elements of technology, profit, people and planet. In this aspect, the development of shared mobility services caters to those elements of sustainable smart market and thus has a potential to create sustainable and smart transportation system.
In the remainder of this research, this project claims that large developing cities, such as Jakarta, could benefit from implementing a future mobility model based on principles of the sharing economy. Through, the introduction of shared mobility services into the transportation system, sustainability can be enhanced by the reduction of car driving by car owners. Moreover, shared mobility services allow smart arrangement of transportation system that supports the variety of preferences, enabling optimal management of traffic which leads to the reduction of congestion.