Employee Engagement In Corporate Social Responsibility; A collection of essays Defended on Thursday, 8 September 2016

Employee engagement in Corporate Social Responsibility (CSR) is essential to the success of these social initiatives within organizations. Organizations -and companies in particular- are increasingly looking for ways to involve their employees in CSR activities. Community involvement initiatives in particular, are the most implemented CSR strategies in which employees are involved -at least in Western Europe and North America. This is not surprising as academic research has shown it yields numerous benefits for the company, such as organizational commitment, developing social and human capital and pushes (social) innovation. At the same time, these initiatives are assumed to create social value as well. Despite these compelling insights, -to date- research has yet to develop on employee engagement at micro and multi-level, including developing insights on the effects on beneficiary non-profit organizations (NPOs). To fill this gap, this dissertation addresses three main research areas. First, it investigates who engages in CSR and to what extend they differ from those who are privately involved and those who are unengaged in social initiatives. Secondly, this dissertation reveals the barriers for those who refrain from such behavior and how organizations can take measures to lower these barriers, and consequently increase engagement rates. The third part of the dissertation takes multi-level perspectives on the outcomes of employee engagement in CSR, both from a business and NPO perspective. Here, it furthers the understanding of both the business case and social case for CSR, including much needed micro and multi-level approaches.

Keywords

Corporate Social Responsibility, Employee Engagement, Corporate Volunteering, Social outcomes, Nonprofit, Community involvement


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