Bridging Models and Business: Understanding heterogeneity in hidden drivers of customer purchase behavior Defended on Friday, 12 September 2014

Keywords

Customer-base Analysis, Buy-Till-You-Defect Models, Purchase Timing, Bayesian Estimation, Probability Models, Customer Segmentation, Mixture of Normals, Two-part Tariff, Repeat-Buying

Preferred reference

Korkmaz, E. (2014, September 12). Bridging Models and Business: Understanding heterogeneity in hidden drivers of customer purchase behavior (No. EPS-2014-316-LIS). ERIM Ph.D. Series Research in Management. Erasmus Research Institute of Management. Retrieved from hdl.handle.net/1765/76008


  • Share on