Emotions play a key role in our behaviour. Studies have shown that the majority of the decisions we make are driven by emotions, and not merely by ratio. But measuring emotions has been proven difficult.
Erasmus Centre for Neuroeconomics
The Erasmus Centre for Neuroeconomics
Economics, psychology, and neuroscience are converging today into the unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human choice behaviour. Neuroeconomics can provide social scientists and future managers with a deeper understanding of how they make their own decisions, and how others decide. How does our brain arrive at a “good” or “fair” decision? What does our brain perceive as valuable and how do we learn the value of features of our environment? Is it possible to use recordings from consumers' brains to predict their purchasing intentions? Research at the Erasmus Centre for Neuroeconomics aims to answer these questions.
Sebastian Speer presented his work on the ultimatum game in the plenary session at the Society for Neuroeconomics held at Wharton School
An interview with Alex Genevsky about his research using brain activity to predict the real-world success of crowdfunded film projects (Studio Erasmus at the International Film Festival Rotterdam)