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A. (Ale) Smidts

Full Professor

Ale Smidts
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Professor of Marketing Research

Programme:
Marketing
ERIM Membership:
Fellow ERIM, affiliated since 1999
Profile

Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).

Professor Smidts is director of RSM's Erasmus Center for Neuroeconomics. He is the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He is a board member of the Social Science Division (MAGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) since 2012.

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence. His research involves collaboration with neuroimaging specialists from the Donders Institute for Brain, Cognition and Behaviour at Radboud University in Nijmegen.

An additional research focus – part of the EU-funded xDELIA project – is emotions and financial decision-making.

His work on decision neuroscience has appeared in Psychological Science, the Journal of Economic Psychology, Marketing Letters and in major journals in the field of neuroscience such as Social Cognitive & Affective Neuroscience, the Journal of Neuroscience, Nature Reviews Neuroscience and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Work in progress
Publications (74)
  • Book contributions (16)
    • Klucharev, V.A. & Smidts, A. (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press.
    • Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). Groningen: ASPO.
    • Tuk, M.A., Smidts, A., Verlegh, P.W.J. & Wigboldus, D.H.J. (2005). Vriendelijke verkopers of verkopende vrienden. In E.H. Gordijn & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). Groningen: ASPO Pers.
    • Smidts, A. (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch.
    • Pruyn, A.Th.H. & Smidts, A. (2000). Identifying the salient attributes for best and worst retail salespersons: A three-perspective approach. In B. Wierenga, A. Smidts & G. Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference. Rotterdam, Erasmus University (pp. ---). Rotterdam: EMAC.
    • Pruyn, A.Th.H. & Smidts, A. (1999). Customers' reaction to waiting: Effects of the presence of 'fellow sufferers' in the waiting room. In E. Arnould & L. Price (Eds.), Advances in Consumer Research (XXVI) (pp. 211-216). Provo-UT: Association for Consumer Research.
    • Bruggen, G.H. van, Smidts, A. & Wierenga, B. (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). New York: Stern School of Business.
    • Pruyn, A.Th.H. & Smidts, A. (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E.J. Arnould & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Utah: Provo.
    • Smidts, A., Rossiter, J.R. & Mcomish, M. (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Haarlem: Uitgeverij de Vrieseborch.
    • Pruyn, A.Th.H. & Smidts, A. (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F.W. Siero, E.C.M. van Schie, D. Daamen & A.T.H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Delft: Eburon.
    • Smidts, A. & Pruyn, A.Th.H. (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). Aix-en-Provence: IAE.
    • Pruyn, A.Th.H. & Smidts, A. (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W.F. van Raaij & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Provo, Utah: Association for Consumer Research.
    • Pruyn, A.Th.H. & Smidts, A. (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J.F. Schreinemakers & B.G.F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Enschede: Universiteit Twente, NOBO.
    • Smidts, A. (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A.E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Haarlem: Uitgeverij de Vrieseborch.
    • Smidts, A. (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Dordrecht: Kluwer Academic Publishers.
    • Pruyn, A.Th.H., Smidts, A. & Waarts, E. (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A.E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). Haarlem: De Vrieseborch.
  • Professional publications (10)
    • Morris, R. & Smidts, A. (2014). Paving the way in neuroeconomics. RSM Insight, 17(1), 5-7.
    • Smidts, A., Pruyn, A.Th.H. & Riel, C.B.M. van (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27).
    • Riel, C.B.M. van, Smidts, A. & Pruyn, A.Th.H. (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo.
    • Smidts, A. (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen (pp. 111-169). Groningen: Wolters-Noordhoff.
    • Bruggen, G.H. van, Smidts, A. & Wierenga, B. (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28(5), 66-69.
    • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management.
    • Smidts, A., Doorn, L.J. & Post, J. (1993). Marktonderzoek. In N. Lamperjee & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Groningen: Wolters-Noordhoff.
    • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1992). ROIT bij AKZO. (External Report). Rotterdam: Department Marketing Management.
    • Pruyn, A.Th.H. & Smidts, A. (1992). De psychologische beleving van wachtrijen. (Report 126). : .
    • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1992). ROIT bij Gemeente Rotterdam. (External Report). Rotterdam: Department Marketing Managememt.
Recognitions (13)
  • Editorial position (5)
    Journal Academy of Management Journal
    Role Ad Hoc Reviewer
    Start date 01-01-2002

    Journal International Journal of Research in Marketing
    Role Ad Hoc Reviewer
    Start date 01-01-1995

    Journal Journal of Consumer Research
    Role Ad Hoc Reviewer

    Journal Journal of Marketing Research
    Role Ad Hoc Reviewer
    Start date 01-01-1999

    Journal Journal of Neuroscience, Psychology, and Economics
    Role Consulting Editor
    Start date 01-09-2009

  • Organisation membership (4)
    Organisation AACSB International - The Association To Advance Collegiate Schools of Business
    Role Occasional Evaluator of Faculty Promotion
    URL http://www.aacsb.edu/

    Organisation Institute for Operations Research and the Management Sciences
    Role Member
    URL http://www.informs.org/

    Organisation European Marketing Academy
    Role Member
    URL http://www.emac-online.org/

    Organisation Society for Neuroeconomics
    Role Member
    URL HTTP://WWW.NEUROECONOMICS.ORG/

  • Side position (3)
    Name organisation MarktOnderzoekAssociatie (MOA)
    Role Chairman Stichting Toetsingsbureau KCC
    Start date 01-06-2008
    Wage earning nee

    Name organisation NWO MaGW
    Role Board member
    Start date 01-07-2012
    Wage earning nee

    Name organisation TKI Logistics
    Role Board member
    Start date 01-08-2013
    Wage earning ja

  • ERIM Awards (1)
    Name ERIM Top Article Award
    Year 2002
    Website http://www.erim.eur.nl/index.php?id=10029

PhD Projects (12)

Consumer Neuroscience

Laura  Enax
PhD Candidate: Laura Enax Role: Supervisor Timeframe: 2014 -
 

Mapping the consumer?s brain

Hang-Yee Chan
PhD Candidate: Hang-Yee Chan Role: Supervisor Timeframe: 2014 -
 

Neuromarketing: Neural predictors of consumer choice

Esther Eijlers
PhD Candidate: Esther Eijlers Role: Supervisor Timeframe: 2013 -
 

You win, I'll buy a lottery ticket

Vincent Schoots
PhD Candidate: Vincent Schoots Role: Supervisor Timeframe: 2010 -
 

Social Context Effects on Decision-Making: A neurobiological approach

Mirre Stallen
PhD Candidate: Mirre Stallen Role: Supervisor Defended: 24 May 2013 Full text: Download this thesis
 

Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

Ezgi Akpinar
PhD Candidate: Ezgi Akpinar Role: Supervisor Defended: 05 December 2013 Full text: Download this thesis
 

Context Effects in Valuation, Judgment and Choice: A Neuroscientific Approach

Kaisa Hytonen
PhD Candidate: Kaisa Hytonen Role: Supervisor Defended: 16 December 2011 Full text: Download this thesis
 

Language Abstraction in Word of Mouth

Gaby Schellekens
PhD Candidate: Gaby Schellekens Role: Supervisor Defended: 30 November 2010 Full text: Download this thesis
 

How Assortment Variety Affects Assortment Attractiveness: A Consumer Perspective

Eline de Vries-van Ketel
PhD Candidate: Eline de Vries-van Ketel Role: Supervisor Defended: 20 January 2006 Full text: Download this thesis
 
Doctoral courses (1)
2013/2014 Topics in Consumer Behavior (3): Advances in Consumer Neuroscience
Code: BERM.ASC.025
ECTS: 5
Course level: Advanced Specialisation

Events (10)
Jun 15, 2012 NeuroPsychoEconomics Conference 2012
  Conference | Marketing

Jun 14, 2012 NPE 2012 Pre-Conference Workshop: "Advances in Neuroscientific Methods"
  Conference | Marketing

Jun 15, 2010 Farewell Symposium in Honor of Berend Wierenga
  Valedictory symposium | Marketing

Dec 10, 2009 ERIM Awards Ceremony 2009
  ERIM Institute Event |

Oct 29, 2009 ERIM's Second Lustrum: 'Dual impact of management research'
  ERIM Institute Event |

Mar 26, 2008 The Impact of Research: Advice on your Publication Strategy
  ERIM Institute Event |

Feb 19, 2008 Take your responsibility and let you inform about EU grants!
  ERIM Grant Workshop |

Sep 5, 2007 ERIM Achievements and Challenges 2003-2010 (MKT Programme)
  ERIM Institute Event | Marketing

Jun 27, 2007 Invitation: Official Opening Erasmus Behavioural Lab (EBL)
  ERIM Research Seminar |

Nov 7, 2005 ERIM Invitational Conference 2005: Keynote Speaker Richard H. Thaler
  ERIM Conference Presentation | Finance

Visiting address
Office: T10-04
Burgemeester Oudlaan 50
3062 PA, Rotterdam
Netherlands
Postal address
Postbus 1738
3000 DR, Rotterdam
Netherlands
 

Work in progress

Latest publication

Smidts, A., Hsu, M, Sanfey, A.G., Boksem, M.A.S., Ebstein, R.B., Huettel, S.A., Kable, J.W., Karmarkar, U.M., Kitayama, S., Liberzon, I., Knutson, B., Lohrenz, T., Stallen, M. & Yoon, C (2014). Advancing Consumer Neuroscience. Marketing Letters, 25(3), 257-267.

Latest news

Paving the Way in Neuroeconomics

Why the Erasmus Centre for Neuroeconomics is making a name for itself in research that applies brain-scanning technology to economics and marketing issues.

Course

Topics in Consumer Behavior (3): Advances in Consumer Neuroscience


Course details and application

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