A. (Ale) Smidts

Full Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 1999

Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).

Professor Smidts is director of RSM's Erasmus Center for Neuroeconomics. He is the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He is a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) since 2012. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence. 

His work on decision neuroscience has appeared in the Journal of Marketing Research, IPsychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as Social Cognitive & Affective Neuroscience, the Journal of Neuroscience, Nature Reviews Neuroscience and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

  • N. Faber, M.B.M. de Koster & A. Smidts (2017). Survival of the fittest. International Journal of Production Research, to appear. doi: https://doi.org/10.1080/00207543.2017.1395489

Key Publications (31)

  • B. Wierenga, G. Antonides & A. Smidts (Ed.). (2000). Marketing in the New Millennium - Proceedings of the 29th EMAC Conference, Rotterdam. Rotterdam: Erasmus University
  • V.A. Klucharev & A. Smidts (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press
  • G.A.C. Schellekens, P.W.J. Verlegh & A. Smidts (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). Groningen: ASPO
  • M.A. Tuk, A. Smidts, P.W.J. Verlegh & D.H.J. Wigboldus (2005). Vriendelijke verkopers of verkopende vrienden. In E.H. Gordijn & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). Groningen: ASPO Pers
  • A. Smidts (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 145-155). Haarlem: De Vrieseborch
  • B. Wierenga, A. Smidts & G. Antonides (2000). Marketing in the New Millennium. In - - (Ed.), Proceedings of the 29th EMAC Conference (pp. 208-208). Rotterdam: EMAC
  • M.A.A.M. Leenders & A. Smidts (1999). Effects of ambient scent in supermarkets: A field experiment. In A. Basu, T. Mazumbar & S.P. Raj (Eds.), Papers presented at: MSC - Conference, Syracuse, May 20-23, 1999 TRACK: Reflection and Renewal (pp. 20-23). Syracuse, USA: AMA
  • A.Th.H. Pruyn & A. Smidts (1999). Customer's reactions to waiting: Effects of the presence of ' fellow sufferers' in the waiting room. In E.J. Arnould & L.M. Scott (Eds.), Advances in Consumer Research (Advances in Consumer Research, VOL XXVI) (pp. 211-216). Provo, Utah USA: Association for Consumer Research
  • M.A.A.M. Leenders, A. Smidts & M.M. Langeveld (1999). Effects of ambient scent in supermarkets: A field experiment. In L. Hildebrandt & W. Plinke (Eds.), Proceedings of the 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age (pp. 1-4). Berlin, Germany: Humboldt University
  • A.Th.H. Pruyn & A. Smidts (1999). Customers' reaction to waiting: Effects of the presence of 'fellow sufferers' in the waiting room. In E. Arnould & L. Price (Eds.), Advances in Consumer Research (XXVI) (pp. 211-216). Provo-UT: Association for Consumer Research
  • A.Th.H. Pruyn & A. Smidts (1998). Customers' reactions to waiting: effects of the presence of 'fellow sufferers' in the waiting room. In E.J. Arnould & L. Scott (Eds.), Advances in Consumer Research (pp. 211-216). Utah: Provo
  • A. Smidts, J.R. Rossiter & M. Mcomish (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 37-54). Haarlem: Uitgeverij de Vrieseborch
  • A.Th.H. Pruyn & A. Smidts (1995). De psychologie van het wachten: hoe oponthoud de tevredenheid van de klant beïnvloedt. In F.W. Siero, E.C.M. van Schie, D. Daamen & A.T.H. Pruyn (Eds.), Sociale psychologie en haar toepassingen (pp. 54-70). Delft: Eburon
  • A. Smidts & A.Th.H. Pruyn (1994). How waiting affects customer Satisfaction with the Service: the Role of Subjective Variables. In E. Langeard & P. Eiglier (Eds.), Management of Services: a Multidisciplinary Approach (pp. 677-696). Aix-en-Provence: IAE
  • A.Th.H. Pruyn & A. Smidts (1994). Effects of a TV in Waiting Rooms of Hospital Clinics: distraction from waiting and Recall of Advertisements. In G. Antonides & W.F. van Raaij (Eds.), Proceedings IAREP/SABE Conference, Erasmus University Rotterdam, Integrating Views on Economic Behavior, July 10-13, 1994 (pp. 899-899). Rotterdam: Erasmus Universiteit
  • A. Smidts (1993). De kwaliteit van SERVQUAL: een toepassing bij zeven dienstverlenende organisaties. In A.E. Bronner et al. (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 165-185). Haarlem: Uitgeverij de Vrieseborch
  • A.Th.H. Pruyn & A. Smidts (1993). Customers' Evaluations of Queues: Three Exploratory Studies. In W.F. van Raaij & G. Bamossy (Eds.), European Advances in Consumer Research: Volume 1 (pp. 371-382). Provo, Utah: Association for Consumer Research
  • A.Th.H. Pruyn & A. Smidts (1993). Reacties van klanten op wachten en oponthoud: effecten van de aanwezigheid van lotgenoten in wachtkamers. In J.F. Schreinemakers & B.G.F. Pol (Eds.), Bedrijfskunde en technologie: NOBO zesde onderzoekdag 1993 (pp. 51-60). Enschede: Universiteit Twente, NOBO
  • A. Smidts (1992). Risk Attitude, Strength-of-preference, and Relative Risk Attitude: an Assessment with Multiple Indicators. In J. Geweke (Ed.), Decision Making Under Risk and Uncertainty: New Models and Empirical Findings (pp. 151-159). Dordrecht: Kluwer Academic Publishers
  • A.Th.H. Pruyn, A. Smidts & E. Waarts (1991). Spoort de OV-studentenkaart met de wensen in de markt? In A.E. et al. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek: jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1991-'92 (pp. 95-118). Haarlem: De Vrieseborch
  • M.A.S. Boksem & A. Smidts (2016). Voorspelt EEG filmsucces? Psychologische processen in het brein. Tijdschrift voor Marketing, 44-47.
  • M.A.A.M. Leenders, A. Smidts & A. El Haji (2016). Using scent fo lift customers' moods. RSM Discovery - Management Knowledge, 27 (3), 17-19.
  • R. Morris & A. Smidts (2014). Paving the way in neuroeconomics. RSM Insight, 17 (1), 5-7.
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische Bedrijfscommunicatie, 8 (1), 8-21.
  • A. Smidts, A.Th.H. Pruyn & C.B.M. van Riel (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27)
  • C.B.M. van Riel, A. Smidts & A.Th.H. Pruyn (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo
  • A. Smidts (1999). Marktonderzoek. In E. Waarts (Ed.), NIMA Marketing Lexicon: Begrippen en omschrijvingen (pp. 111-169). Groningen: Wolters-Noordhoff
  • G.H. van Bruggen, A. Smidts & B. Wierenga (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28 (5), 66-69.
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. (Extern rapport). Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management
  • A. Smidts, L.J. Doorn & J. Post (1993). Marktonderzoek. In N. Lamperjee & E. Waarts (Eds.), NIMA marketing lexicon: begrippen en omschrijvingen (pp. 99-153). Groningen: Wolters-Noordhoff
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (II): een theoretisch raamwerk. Tijdschrift voor Marketing, 27 (10), 40-46.
  • A.Th.H. Pruyn & A. Smidts (1993). Consumentenreacties bij wachtrijen (I): literatuuroverzicht en studiebevindingen. Tijdschrift voor Marketing, 27 (9), 49-53.
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij AKZO. (Extern rapport, External Report). Rotterdam: Department Marketing Management
  • A.Th.H. Pruyn & A. Smidts (1992). De psychologische beleving van wachtrijen. (Intern rapport, Report, no 126). :
  • A.Th.H. Pruyn, C.B.M. van Riel & A. Smidts (1992). ROIT bij Gemeente Rotterdam. (Extern rapport, External Report). Rotterdam: Department Marketing Managememt
Esther Eijlers

The neural underpinnings of successful advertising

Vincent Schoots

You win, I'll buy a lottery ticket

Gaby Schellekens

Language Abstraction in Word of Mouth

Editorial positions

  • Journal of Neuroscience, Psychology, and Economics

    Consulting Editor

  • Journal of Consumer Research

    Ad Hoc Reviewer

  • Academy of Management Journal

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Journal of Consumer Psychology

    Editorial Board

  • Jaarboek NVMI

    Co-Editor

Organization Membership

Side positions

  • MarktOnderzoekAssociatie (MOA)

    Chairman Stichting Toetsingsbureau KCC

  • Neuromarketing Science and Business Association (NMSBA)

    Advisory Board Member

  • Society for Neuroeconomics

    Treasurer

  • NWO MaGW

    Board member

  • TKI Dinalog

    Board member

Doctoral Research in Consumer Neuroscience

We seek outstanding applicants whose research interests lie at the intersection of psychology, economics, marketing and neuroscience and who are interested in studying the brain mechanisms that underlie judgement and decision-making. Particular interests of our group are the neural underpinnings of persuasive messaging, social influences on (consumer) choices, dishonesty, emotion regulation and self-control, and the role of neurotransmitters and hormones in such decisions.
For the current project, we are especially looking for applicants who have experience with innovative fMRI methods, most notably multi-voxel pattern analysis (MVPA), and who would be interested in applying these techniques to predict real-world consumer choices.
Candidates with a less technical focus and a more general interest in how neuroscience can inform consumer decision-making are also invited to apply

Read more
  • ERIM Top Article Award (2002)

    Details


Address

Visiting address

Office: Mandeville Building T10-04
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Centres

Work in progress

N. Faber, M.B.M. de Koster & A. Smidts (2017). Survival of the fittest. International Journal of Production Research, to appear. doi: https://doi.org/10.1080/00207543.2017.1395489

Latest publication

M.A.A.M. Leenders, A. Smidts & A. El Haji (2017). Ambient Scent as a Mood Inducer in Supermarkets: The Role of Scent Intensity and Time-Pressure of Shoppers. Journal of Retailing and Consumer Services : Forging the Link between Research and Practice, Accepted. doi: http://dx.doi.org/10.1016/j.jretconser.2016.05.007[go to publisher's site]