My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.
Work in Progress (3)
A.M. Ferecatu & A. De Bruyn (2018). Understanding Managers’ Tradeoffs between Exploration and Exploitation, Working Paper.
A.M. Ferecatu, E. Haruvy & T. Heinrich (2018). An Analysis of Buyer and Seller Behavior in Buyer-Determined Procurement Auctions, Working Paper.
A.M. Ferecatu & A. Onculer (2018). Heterogeneous Risk and Time Preferences, Working Paper.
- Advanced Marketing Decision Models ( 2017/2018 )
- Consumer Marketing Research ( 2017/2018 )
- Advanced Marketing Decision Models ( 2016/2017 )
- Consumer Marketing Research ( 2016/2017 )
Office: Mandeville Building T10-18
Burgemeester Oudlaan 50
3062 PA Rotterdam
3000 DR Rotterdam