A. (Anne-Kathrin) Klesse

RSM - Rotterdam School of Management
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2016

Anne-Kathrin Klesse joined Rotterdam School of Management, Erasmus University in October 2016. She obtained her PhD from Maastricht University and then joined Tilburg University as an Assistant Professor in Marketing in 2012. As part of her PhD, she spent some time as a visiting student researcher at Stanford Graduate School of Business. 

In her research, Anne-Kathrin studies consumer decision making and, for instance, explores the effect of expression modalities (e.g., whether consumers express a decision by speaking or button pressing) on consumer choice and judgment; for this research stream she was awarded the VENI grant in 2015. Further, she is interested in the effect of language (native versus foreign), choice restrictions (e.g., through dieting or being poor), feelings of power, and customization on decision processes and outcomes. 

Her research has been published in journals such as Journal of Consumer Research and International Journal of Research in Marketing. 

She will teach Marketing Beyond Borders: Managing Cross Cultural Challenges.

Key Publications (2)

  • A.K. Klesse, J. Levav & C. Goukens (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42 (4), 535-50.
  • E.N. Garbinsky, A.K. Klesse & J. Aaker (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 38 (6), 1047-62.
  • A.K. Klesse, J. Levav & C. Goukens (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42 (4), 535-50.
  • E.N. Garbinsky, A.K. Klesse & J. Aaker (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 38 (6), 1047-62.
  • A.K. Klesse, C. Goukens, K. Geyskens & K. de Ruyter (2012). Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies. International Journal of Research in Marketing, 29 (4), 355-62.
Gizem Yalcin

Doctoral Research in Consumer Behavior

  • Role: Daily Supervisor
  • PhD Candidate: Gizem Yalcin
  • Time frame: 2017 -

Address

Visiting address

Office: Mandeville Building T10-38
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

A.K. Klesse, J. Levav & C. Goukens (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42 (4), 535-50.