C.B.M. (Cees) van Riel

Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Organisation
Affiliated since 1999

Cees B.M. van Riel is a professor of corporate communication at Rotterdam School of Management, Erasmus University (RSM).

His most recent research focuses on employee alignment and the factors that determine industry reputation.

His research has been widely published with articles appearing in, among others, the Academy of Management Journal, Long Range Planning, the Journal of Management Studies, the Journal of Marketing, the Management Communication Quarterly, and the Corporate Reputation Review.

He is the author of twelve books, the most well-known of which are The Alignment Factor (2012), Principles of Corporate Communication (1996), Essentials of Corporate Communication (2006) and Fame & Fortune (2004). Each book has been translated into eight different languages.

He is the editor-in-chief of the Corporate Reputation Review and the managing director of the Reputation Institute a research and consultancy firm he founded alongside Charles Fombrun from Stern Business School New York.

Professor van Riel is the founder of the Reputation forum The Netherlands (RfN), a platform comprising company directors of communication from twenty of the largest Dutch organisations including, among which, AkzoNobel, Unilever, Philips, Ahold, ING, Aegon, KPN, FrieslandCampina, KLM and Shell.

He is the founding director of RSM's International Executive Master Programme in Corporate Communication.

Professor van Riel has been active as a consultant in the areas of corporate branding, reputation management and employee alignment for more than two decades, working for companies including Rabobank, ING, Philips, TNT, AkzoNobel, FedEx, Petrobras, Vale, Coca Cola, Master Card, and Baker & McKenzie.

He is also involved in various annual reputation rankings including the Annual Reputation Institute Study published by FORBES conducted in 34 countries across the world's 1800 largest companies. The Dutch component is published in the Financieele Dagblad Netherlands.

  • Halderen, M.D. van, Riel, C.B.M. van & Brown, T.J. (2014). The Interplay of Enterpreneurs, Resistors, and the Institutional Environment on Evolving Institutional Logics: A Comparative Case Study in the Oil Industry (1997 ¿ 2009). Journal of Management Studies.
  • Riel, C.B.M. van (2012). De Alignment Factor. Bouwen aan Duurzame Felaties. Den Haag: Academic Service.
  • Riel, C.B.M. van (2012). ALINEAR PARA GANAR explica cómo construiruna reputación excelente alineando a los grupos. Madrid: LID editorial.
  • Riel, C.B.M. van (2012). The Alignment Factor. Leveraging Total Stakeholder Support, Paperback. London, UK: Routledge.
  • Riel, C.B.M. van (2011). Identiteit en Imago (4e herziene versie). Den Haag: SDU.
  • Riel, C.B.M. van & Fombrun, C. (2007). Essentials of Corporate Communication. London: Routledge.
  • Fombrun, C. & Riel, C.B.M. van (2004). Hoe succesvolle ondernemingen bouwen aan sterke reputaties. Amsterdam: Prentice Hall.
  • Riel, C.B.M. van (2003). Identiteit & Imago. Den Haag: Academic Service SDU.
  • Fombrun, C. & Riel, C.B.M. van (2003). Fame and Fortune: How successful companies build winning reputations. New York: Pearson Publishing/Financial Times.
  • Riel, C.B.M. van (1997). Communicación Corporativa. Madrid: Prentice Hall.
  • Riel, C.B.M. van (1995). Principles of Corporate Communication. London: Prentice Hall.
  • Riel, C.B.M. van (1994). Handboek Corporate Communication. Geselecteerde artikelen voor het hoger onderwijs. Deventer: Van Loghum Slaterus.
  • Riel, C.B.M. van (1994). Balanceren tussen variëteit en uniformiteit in het corporate communication beleid. Houten: Bohn Stafleu Van Loghum.
  • Adema, R.L.A., Riel, C.B.M. van & Wierenga, B. (1993). Kritische succesfactoren bij management van corporate communication: resultaten van een onderzoek naar management van communicatie bij Nederlandse organisaties. Delft: Eburon.
  • Riel, C.B.M. van (1992). Identiteit en imago: een inleiding in de corporate communication. Schoonhoven: Academic Service economie en bedrijfskunde.
  • Riel, C.B.M. van (2012). Corporate Reputation and the Discipline of Public Opinion. In C.E. Carroll (Ed.), Handbook of Communication and Corporate Reputation (in press). Oxford, UK: Wiley Blackwell.
  • Riel, C.B.M. van (2009). Corporate Communication ¿et integreret perspektiv. In Jorn helder, Torbjorn Bredenlow, Jens Lautrup Norgaard (Ed.), Kommunikationsteori ¿en grundbog, Kobenhavn (pp. 269-290). Kopenhagen: Hans Reitzels Forlag.
  • Riel, C.B.M. van (2007). Vkljucevanje Menedzerjev Strateskih Poslovnih Enot v Odlocanje o Strategiji Korporativne Znamke. In Glavni Urednik (Ed.), Teorija in Praksa: Druzboslovna Revija (5) (pp. 709-732).
  • Fombrun, C. & Riel, C.B.M. van (2004). Reputation und Unternehmensergebnis - zentrale Resultate einer empirischen Studie. In Klaus.P Wiedmann & Carsten Heckemuller (Eds.), Ganzheitliches Corporate Finance Management (pp. 293-298). Wiesbade: GWV Fachberlage GmbH.
  • Riel, C.B.M. van (2003). The Management of Corporate Communication. In John Balmer & Stephen Greyser (Eds.), Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing (pp. 161-171). London: Routledge.
  • Riel, C.B.M. van (2003). Corporate Communication. In Eric Waarts, Ed Peelen & John Koster (Eds.), NIMA Marketing Lexicon. Groningen: Wolters-Noordhoff.
  • Riel, C.B.M. van & Berens, G.A.J.M. (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Houndmills, Basingstoke: Palgrave Macmillan.
  • Riel, C.B.M. van (2003). Defining Corporate Communication. In Peggy.S. Bronn & Roberta Wiig (Eds.), Corporate Communication: A Strategic Approach to Building Reputation (pp. 53-73). Oslo: Gyldendal Akademisk.
  • Riel, C.B.M. van (2002). Defining Corporate Communication. In P. Simcic Bronn & R. Wiig (Eds.), Corporate communication : a strategic approach to building reputation (pp. 3-27). Oslo: Gyldendal Norsk Forlag AS.
  • Riel, C.B.M. van & Hasselt, J.J. van (2002). Conversion of Organizational Identity Research Findings into Actions. In B. Moingeon & G.B. Soenen (Eds.), Organizational identities : an integrative perspective. London: Routledge.
  • Riel, C.B.M. van & Berens, G.A.J.M. (2001). Balancing corporate branding policies in multi business companies. In P.J. Kitchen & D.E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century. London: MacMillan Press.
  • Riel, C.B.M. van & Van Den Bosch, Frans, A.J. (2000). 'Increasing Effectiveness of Managing Strategic Issues Affecting a Firm's Reputation. In E. Doing & A. Weisink (Eds.), Challenges in Communication, State-of-the-Art and future trends (pp. 81-88). UK: International Public-Relations Associations.
  • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). 'Capability building through noncooperative stakeholder relationships: A Case Study'. In K.A. Getz & D. Windsor (Eds.), Proceedings of the IABS 11th Annual Conference (pp. 228-232). -: -.
  • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). 'Capability building when issues break'. In - - (Ed.), Proceedings of the 6th LAIOOB Conference (pp. 11-22). -: -.
  • Riel, C.B.M. van (2000). Interne communicatie bij veranderingsprocessen in organisaties. In B. van Gent & J. Katus (Eds.), Voorlichting in een risicovolle informatiemaatschappij: theorieen, werkwijzen en perspectieven (pp. 93-109). Alphen a/d Rijn: Samson.
  • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). "Capability building through noncooperative stakeholder relationships: A Case Study". In K.A. Getz & D. Windsor (Eds.), Proceedings of the IABS 11th Annual Conference. IABS.
  • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2000). "Capability building when issues break". In Proceedings of the 6th LAIOOB Conference. LAIOOB.
  • Carroll, G.R. & Riel, C.B.M. van (2000). We who are many form one body. In Organizational identification and the impact of multiple perceptions of identity and image in aglobal policy setting organization, paper presented at the Academy of Management Conference in Washington-USA, August 2000. Washington.
  • Smidts, A., Riel, C.B.M. van & Pruyn, A.Th.H. (1998). The impact of employee communication on organizational identification. In P. Andersson & et al (Eds.), Marketing Management: Strategy and Organization, Proceedings of Track 3 (pp. 279-290). Stockholm: Stockholm School of Economics.
  • Rekom, J. van, Wierenga, B. & Riel, C.B.M. van (1998). Exploring network measures of means-end structures. Work-in-progress. In Per Andersson et al (Ed.), Marketing Management: Strategy and Organization (pp. 441-451). Stockholm: Stockholm School of Economics.
  • Riel, C.B.M. van (1996). Corporate Communication, inclusief Public Relations. In E. Waarts, N. Lamperjee, E. Peelen, J. Koster & H. Otte (Eds.), Marketing Lexicon NIMA (pp. 308-317). Groningen: Wolters-Noordhof.
  • Riel, C.B.M. van (1995). Corporate Identity in Financial Service Institutions in the Netherlands. In J. Balmer & S. Greyser (Eds.), Proceedings Conference Corporate Identity in Financial Services (pp. 23-24). Glasgow: Strathclyde, Department of Marketing.
  • Dijk, R.J. van & Riel, C.B.M. van (1994). CommunicatiePlanningSysteem: geautomatiseerd hulpmiddel bij planmatig werken in communicatieprojecten. In C.B.M. van Riel (Ed.), Handboek Corporate Communication. Geselecteerde Artikelen voor het Hoger Onderwijs (pp. 2.2.2-1-2.2.2-33). Deventer: Van Loghum Slaterus.
  • Riel, C.B.M. van (1994). Orkestratie communicatie: gemeenschappelijke vertrekpunten en het merry-go-round principe. In J. Katus, B. van Ruler & A. Weisink (Eds.), Over public relations gesproken: liber amicorum prof. A. van der Meiden (pp. 133-140). Den Bosch: Historion.
  • Riel, C.B.M. van (1994). Een visie vanuit de theorie op varieteit en uniformiteit in het corporate communication-beleid. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek corporate communication (pp. 1.1-1-1.1-42). Houten: Bohn Stafleu Van Loghum.
  • Riel, C.B.M. van, Smidts, A. & Pruyn, A.Th.H. (1994). Organisational Identification and Corporate Identity: an Empirical Approach. In J. Balmer & S. Greyser (Eds.), Proceedings Conference on Corporate Identity Management: towards the Millenium. Glasgow, Scotland, U.K.: Department of Marketing of the University of Strathclyde.
  • Adema, R.L.A., Riel, C.B.M. van & Wierenga, B. (1994). Empirische studie naar kritische-succesfactoren bij het 'managen' van corporate communication. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication, afl. 14 (pp. 2.2.1.1.-29). Houten: Bohn Stafleu van Loghum.
  • Riel, C.B.M. van (2014). Future trends in reputation management. RSM Discovery - Management Knowledge, 19(3), 5-7.
  • Riel, C.B.M. van (2012). Het einde van het Zwitserleven gevoel: wat nu? In K Koedijk (Ed.), De pensioenproblematiek in Nederland. E-book (in press).
  • Gertsen, H.F.M., Riel, C.B.M. van & Berens, G.A.J.M. (2009). Avoiding reputation damage in financial restatements. RSM Insight, 1(1), 7-11.
  • Wiedman, K-P., Riel, C.B.M. van & Fombrun, C. (2005). Reputation messen und vergleichen: Der Reputation Quotient deutscher Unternehmen im internationalen Vergleich. In J. Pfannenberg & A. Zerfass (Eds.), Wertschopfung durch Kommunikation (pp. 48-59). Frankfurt am Main: Frankfurter Allgemeine Buch.
  • Fombrun, C. & Riel, C.B.M. van (2004). Managing Your Company's Most Valuable Asset: Its Reputation.
  • Riel, C.B.M. van (2003). Retrospectief: Interdisciplinair onderzoek naar Tandheelkundige Gezondheidsvoorlichting en Opvoeding. Rotterdam: Liber Amicorum prof.dr. M.A.J. Eijkman.
  • Smidts, A., Pruyn, A.Th.H. & Riel, C.B.M. van (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. In Handboek Interne Communicatie (pp. 3-27).
  • Riel, C.B.M. van, Smidts, A. & Pruyn, A.Th.H. (2001). Organisatie-identificatie en interne communicatie. In C.B.M. van Riel (Ed.), Corporate Communication - Het managen van reputatie. Alphen aan den Rijn: Adfo.
  • Heugens, P.P.M.A.R., Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (2001). Stakeholder integratie: werken aan wederzijds versterkende relaties. M en O, 55(4), 5-26.
  • Fombrun, C. & Riel, C.B.M. van (2001). Organisatiereputatie: een literatuuroverzicht. In C.B.M. van Riel (Ed.), Corporate Communication: het managen van reputatie. Alphen aan den Rijn: Adfo.
  • Riel, C.B.M. van (2001). Het vakgebied corporate communication: de theorie. In C.B.M. van Riel (Ed.), Corporate Communicaten: het managen van reputatie. Alphen aan den Rijn: Adfo.
  • Riel, C.B.M. van, Stroeker, N.E. & Maathuis, O.J.M. (2001). Organisatiereputatie: meetmethoden. In C.B.M. van Riel (Ed.), Corporate Communication: het managen van reputatie. Alphen aan den Rijn: Adfo.
  • Riel, C.B.M. van (2001). Corporate Branding Management. Thexis, 18(4), 12-17.
  • Riel, C.B.M. van (Ed.). (2001). Corporate Communication: het managen van reputatie. Alphen aan den Rijn: Adfo.
  • Van Den Bosch, Frans, A.J., Heugens, P.P.M.A.R. & Riel, C.B.M. van (1998). De introductie van GMO-soja in Nederland. Beschrijving en analyse van de communicatie en de strategie van het margarine-, vetten- en oliën-cluster in de periode 1992-1998. Rotterdam: Corporate Communication Centre.
  • Riel, C.B.M. van (1998). Corporate communication. In ? redacteur? (Ed.), NIMA Marketing Lexicon (niet naspeurbaar!) (serie?, reeks?) (pp. pag?-pag?). Groningen: Wolters-Noordhoff.
  • Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (1997). Strategie en communicatie bij besluitvorming over strategische investeringsprojecten. Tijdschrift voor Strategische Bedrijfscommunicatie, 3(4), 80-90.
  • Van Den Bosch, Frans, A.J. & Riel, C.B.M. van (1996). Buffering and bridging as stakeholder strategies of firms: a managerial perspective. (Management Report 287). : .
  • Riel, C.B.M. van (1996). Identiteit en Imago: Grondslagen van Corporate Communication (2e editie). Schoonhoven: Academic Service.
  • Riel, C.B.M. van & Balmer, J. (1995). Corporate Identity: evaluating the Concept and Measurement Techniques in academic Literature. Glasgow: Strathclyde University, Department of Marketing.
  • Riel, C.B.M. van (1995). Parenting Advantage in Corporate Communication Policy of Dutch based Financial Conglomorates. (Management Report Series 224). : .
  • Riel, C.B.M. van, Wierenga, B. & Adema, R.L.A. (1995). Critical Success Factors in Management of Corporate Communication Campaigns: an Empirical Study. (Management Report Series 223). : .
  • Dijk, R. van & Riel, C.B.M. van (1995). Communicatie Planning Systeem: geautomatiseerd hulpmiddel bij planmatig werken in communicatieprojecten. In C.B.M. va Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication (pp. 2.2.2.1-33). Houten: Bohn Stafleu Van Loghum.
  • Riel, C.B.M. van & Oskam, D.J. (1993). Disclosing Strategic Information by Corporate Communication. (Department Report). : .
  • Riel, C.B.M. van & Raaf, D.I. de (1993). The Value of Customized Corporate Communication. (Department Report). : .
  • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1993). De Rotterdamse Organisatie Identificatie Test (ROIT): een onderzoek naar de communicatie binnen en identificatie met de Sociale Verzekeringsbank. Rotterdam: Faculteit der Bedrijfskunde, Department Marketing Management.
  • Riel, C.B.M. van, Adema, R.L.A. & Wierenga, B. (1993). Increasing Communication Success by Efficient Management in Corporate Communication. (Department Report). : .
  • Rekom, J. van, Riel, C.B.M. van & Adema, R.L.A. (1993). Onderzoek naar de identiteit en het imago van C.M.G. (External Report). Rotterdam: Department Marketing Management.
  • Adema, R.L.A. & Riel, C.B.M. van (1992). Management van communicatie bij Nederlandse ondernemingen: eindproject. (Department Report). : .
  • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1992). ROIT bij Gemeente Rotterdam. (External Report). Rotterdam: Department Marketing Managememt.
  • Pruyn, A.Th.H., Riel, C.B.M. van & Smidts, A. (1992). ROIT bij AKZO. (External Report). Rotterdam: Department Marketing Management.
  • Riel, C.B.M. van (1991). Bouwstenen voor een effectief corporate identity-beleidsprogramma. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication (@, 5) (pp. 2.6-1-2.6-39). Deventer: Van Loghum Slaterus.
  • Rekom, J. van, Riel, C.B.M. van & Wierenga, B. (1991). Corporate identity, van vaag concept naar hard feitenmateriaal. : .
  • Riel, C.B.M. van & Klopman, E. (1991). Van positionering naar profilering, een literatuurstudie naar methoden en technieken op het gebied van positionering en profilering. (Working Paper 101). : .
Sarita Koendjbiharie

The Information-Based View on Business Network Performance

Editorial positions

  • Corporate Reputation Review

    Editor in Chief

Past courses
2011
October
19

Address

Visiting address

Office: T11-56
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

Halderen, M.D. van, Riel, C.B.M. van & Brown, T.J. (2014). The Interplay of Enterpreneurs, Resistors, and the Institutional Environment on Evolving Institutional Logics: A Comparative Case Study in the Oil Industry (1997 ¿ 2009). Journal of Management Studies.

Latest publication

Riel, C.B.M. van (2014). Future trends in reputation management. RSM Discovery - Management Knowledge, 19(3), 5-7.