F. (Florian) Deutzmann

Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2014

Florian Deutzmann is Assistant Professor of Marketing at the Department of Business Economics, Erasmus School of Economics (ESE).

 

His main research interests lie in strategic marketing decisions such as new product introductions and phenomena with potential for market-wide impact. To study related topics, Florian builds on modern econometric modelling approaches. He applies his research, among others, to entertainment products and pharmaceutical drugs.

  • F.A. Deutzmann (2014, juli 22). Essays on New Product Launch in System Markets. IESE Business School (University of Navarra) (126 pag.) Prom./coprom.: prof.dr. S. Stremersch.

Organization Membership

  • Institute for Operations Research and the Management Sciences

    Member

  • American Marketing Association

    Member


Address

Visiting address

Office: Tinbergen Building H15-15
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

F.A. Deutzmann (2014, juli 22). Essays on New Product Launch in System Markets. IESE Business School (University of Navarra) (126 pag.) Prom./coprom.: prof.dr. S. Stremersch.