Customer-Centric Innovation: Learning from Resistance
The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.
This PhD project will be embedded in the Erasmus Center for Marketing and Innovation (www.ecmi.nl), which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.
- Marketing, innovation, behavioural decision theory, quantitative methods, econometrics
- Time frame
- 2014 -
Office: Tinbergen Building H08-25
Burgemeester Oudlaan 50
3062 PA Rotterdam
3000 DR Rotterdam