G.J. (Gert Jan) Prevo

Erasmus School of Economics
Erasmus University Rotterdam
ERIM Doctoral Student
Field: Marketing
Affiliated since 2014

PhD Project

Customer-Centric Innovation: Learning from Resistance

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Center for Marketing and Innovation (www.ecmi.nl), which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.

Marketing, innovation, behavioural decision theory, quantitative methods, econometrics
Time frame
2014 -


Visiting address

Office: Tinbergen Building H08-25
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Supervisory team

Gert Jan Prevo
Professor of Marketing
Gert Jan Prevo
Daily supervisor