Dr. J.M.T. (Jason) Roos

Jason Roos
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2012

My current research interests include

  • Internet and new media
  • Entertainment goods
  • Structural modeling
  • Bayesian econometrics

 

Please visit

www.jasonmtroos.com

for more information

Publications

Article (5)

  • Academic (5)

    • Daljord, Ø., Mela, C., Roos, J., Sprigg, J., & Yao, S. (2023). The Design and Targeting of Compliance Promotions. Marketing Science, 42(5), 866-891. https://doi.org/10.1287/mksc.2022.1420

    • Roos, J., Mela, CF., & Shachar, R. (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57(3), 395-421. https://doi.org/10.1177/0022243720913029

    • Roos, J., & Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60(7), 1617-1631. https://doi.org/10.1287/mnsc.2013.1834

    • Mela, CF., Roos, J., & Deng, Y. (2013). A Keyword History of Marketing Science. Marketing Science, 32(1), 8-18. https://doi.org/10.1287/mksc.1120.0764

    • Glickman, SW., Boulding, W., Roos, J., Staelin, R., Peterson, ED., & Schulman, K. (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47(10), 1062-1068. https://doi.org/10.1097/MLR.0b013e3181a7e54c

Doctoral Thesis (1)

  • External (1)

    • Roos, J. (2012). Hyper-Media Search and Consumption. [Doctoral Thesis, Duke University]. Duke University.

PhD Tracks (7)

Marketing Analytics for High-Dimensional Assortments
  • Role: Member Doctoral Committee
  • PhD Candidate: Bruno Jacobs
  • Time frame: 2012 - 2017
Managing Successful and Resilient Shared-Interest Communities: The role of digitization technologies and disruptive events
  • Role: Daily Supervisor, Co-promotor
  • PhD Candidate: Martina Pocchiari
  • Time frame: 2017 - 2022
The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms
  • Role: Member Doctoral Committee
  • PhD Candidate: Thomas Frick
  • Time frame: 2013 - 2018
Competition in the Retail Market of Consumer Packaged Goods
  • Role: Member Doctoral Committee
  • PhD Candidate: Wei Li
  • Time frame: 2009 - 2021
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Co-promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Role: Co-promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -
Asymmetric Information in Programmatic Advertising. Three studies on adverse selection, mechanism choices, and fee structures
  • Role: Member Doctoral Committee
  • PhD Candidate: Francesco Balocco
  • Time frame: 2016 - 2023

Course (1)

Past
  • Current Topics in Marketing Research (2021/2022)

Event (1)

2017
May
12
Workshop on Statistical Learning and Econometrics
Research Workshop
As: Speaker

Award (1)

  • Fellowship - ERIM early career talent programme (2012)

Address

Visiting address

Office: Mandeville Building T10-19
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Article

Daljord, Ø., Mela, C., Roos, J., Sprigg, J., & Yao, S. (2023). The Design and Targeting of Compliance Promotions. Marketing Science, 42(5), 866-891. https://doi.org/10.1287/mksc.2022.1420