J. (Jehoshua) Eliashberg

Visiting Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Visiting Member ERIM
Field: Marketing
Affiliated since 2002

Jehoshua Eliashberg is an honorary professor at the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).



Professor Eliashberg is also a professor of marketing at the Wharton School of the University of Pennsylvania.

  • Eliashberg, J., Hennig-Thureau, T., Weinberg, C. B. & Wierenga, B. (Eds.). (2016). The Entertainment Industry (International Journal of Research in Marketing, Specal Issue,, 33 (2), 241-448). Amsterdam: Elsevier.
  • Eliashberg, J. (2005). The films exhibition business: critical issues, practice, and research. In C.C. Moul (Ed.), A concise handbook of movie industry economics (pp. 138-162). Cambridge: Cambridge University Press.
  • Eliashberg, J., Swami, S., Weinberg, C.B & Wierenga, B. (2002). Movie scheduling on multiple theaters with multiple screens: Model extensions and implementation experience. In T..Elrod A. Finn P.T.L. Popkowski Leszczyc & P. Messinger (Eds.), Marketing Science Conference 2002. Edmonton Ca: INFORMS.
  • Jonker, J.J., Wierenga, B., Eliashberg, J. & Sawhney, M.S. (2001). MOVIEMOD: een beslissingsondersteunend systeem voor de introductie van nieuwe films. In A.E. Bronner (Ed.), Ontwikkelingen in het marktonderzoek: Jaarboek 2001 MarktOnderzoekAssociatie (pp. 123-135). Haarlem: De Vrieseborch.
  • Leenders, M.A.A.M. & Eliashberg, J. (2000). Explaining the International Performance of Movies. In - - (Ed.), Proceedings of the 29th EMAC Conference (pp. ---). Rotterdam: EMAC.
  • Swami, S., Eliashberg, J. & Weinberg, C.B (2000). Silverscreener: implementing a movie screen management system in a dynamic context. In R Bucklin & D Morrison (Eds.), Marketing for the new millenium, marketing science conference, Los Angeles, June 22-25, Book of abstracts (pp. 247-248). Los Angeles: -.
  • Swami, S., Eliashberg, J. & Weinberg, C.B (2000). Silverscreener: implementing a movie screen management system in a dynamic context. In R Bucklin & D Morrison (Eds.), Marketing for the new millenium, marketing science conference, Los Angeles, June 22-25, Book of abstracts (pp. 247-248). Los Angeles: -.
  • Lans, R.J.A. van der, Bruggen, G.H. van, Eliashberg, J. & Wierenga, B. (2012). Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth.
  • Lans, R.J.A. van der, Bruggen, G.H. van, Eliashberg, J. & Wierenga, B. (2012). Seeding a Message to Harvest Reach, Predicting and Optimizing the Spread of Electronic Word-of-Mouth. GfK Marketing Intelligence Review, 4 (1), 32-41.
  • Lans, R.J.A. van der, Bruggen, G.H. van, Eliashberg, J. & Wierenga, B. (2010). Viral Marketing Can Be a Safe Bet. RSM Insight, 3 (2), 12-14.

Address

Visiting address

Office: 700 Jon M. Huntsman Hall
3451 Walnut Street
19104-6340 Philadelphia

Postal address

3451 Walnut Street
PA 19104 Philadelphia
United States of America

Latest publication

Eliashberg, J., Hennig-Thureau, T., Weinberg, C. B. & Wierenga, B. (2016). Of video games,music,movies, and celebrities. International Journal of Research in Marketing, 33 (2), 241-245. doi: http://dx.doi.org/10.1016/j.ijresmar.2016.03.004