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J. (Johan) van Rekom

Assistant Professor

Johan van Rekom
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Programme:
Marketing
ERIM Membership:
Member ERIM, affiliated since 2005
Profile

Johan van Rekom is Assistant Professor in Marketing Research at the Department of Marketing Management Rotterdam School of Management at Erasmus University, Rotterdam, the Netherlands, where he also received his PhD. His research interests include organizational identity, the effects of organizational identity on the motivation of organization members, cognitive structures at the individual and at the organizational level, and the essence of brands.

Publications (68)
  • Articles (31)
    • Rekom, J. van, Go, F.M. & Calter, D.M. (2014). Communicating a company's positive impact on society - can plausible explanations secure authenticity? Journal of Business Research, 67(9), 1831-1838.
    • Rekom, J. van, Berens, G.A.J.M. & Halderen, M.D. van (2013). Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities. Journal of Brand Management, 20(9), 800-814.
    • Illia, L. & Rekom, J. van (2012). Identity concerns or functional concerns? Customers' atttitudes to potential brand identity changes. Corporate Reputation Review, 15(1), 52-67.
    • Gent, J.G.C.A.A. van, Vries, H.J. de, Rekom, J. van & Jansen, L. (2011). Front of Pack Nutrition Labels - When do consumers use them and does this influence purchase intention? In V.V. Fomin & K. Jakobs (Eds.), EURAS Proceedings 2011 - Standards for Development (pp. 331-349). Aachen: Wissenschaftsverlag Mainz.
    • Illia, L., Bonaiuto, M., Pugliese, E. & Rekom, J. van (2011). Managing Membership Threats through Collective Efficacy. Journal of Business Research, 64(6), 631-639.
    • Hietbrink, J.J.C., Berens, G.A.J.M. & Rekom, J. van (2010). Corporate social responsibility in a business purchasing context: the role of CSR type and supplier product share size. Corporate Reputation Review, 13(4), 284-300.
    • Rekom, J. van, Verlegh, P.W.J. & Slokkers, R. (2009). The owner's edge: brand ownership influences causalmaps. Journal of Business Research, 62(3), 339-344.
    • Klooster, E. van t, Wijk, J.C.A.C. van, Go, F.M. & Rekom, J. van (2008). Educational travel, the overseas internship. Annals of Tourism Research, 35(3), 690-711.
    • Rekom, J. van, Corley, K.G. & Ravasi, D. (2008). Extending and Advancing Theories of Organizational Identity. Corporate Reputation Review, 11(3), 183-188.
    • Berens, G.A.J.M., Riel, C.B.M. van & Rekom, J. van (2007). The CSR-Quality Trade-off: When Can Corporate Social Responsibility and Corporate Ability Compensate Each Other? Journal of Business Ethics, 74(3), 233-252.[go to publisher's site]
    • Rekom, J. van & Wierenga, B. (2007). On the hierarchical nature of means-end relationships in laddering data. Journal of Business Research, 60(4), 401-410.
    • Rekom, J. van, Riel, C.B.M. van & Wierenga, B. (2006). A Methodology for Assessing Organizational Core Values. Journal of Management Studies, 43(2), 175-201.
    • Rekom, J. van, Jacobs, G., Verlegh, P.W.J. & Podnar, K. (2006). Capturing the essence of a corporate brand personality: a western brand in eastern europe. Journal of Brand Management, 14, 114-124.
    • Rekom, J. van, Jacobs-Belschak, G. & Verlegh, P.W.J. (2006). Measuring and managing the essence of a brand personality. Marketing Letters, 17(3), 181-192.
    • Rekom, J. van & Go, F.M. (2006). Being discovered - a blessing to local identities? Annals of Tourism Research, 33(3), 767-784.
    • Rekom, J. van, Jacobs, G., Verlegh, P.W.J. & Steekelenburg, T.W.M. van (2005). Het meten en bewaken van de essentie van een merk. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2005, 101-116.
    • Verlegh, P.W.J. & Rekom, J. van (2004). Wat doen consumenten met eten? Het begrijpen van de consument. Markeur, 4-7.
    • Ravasi, D. & Rekom, J. van (2003). Key issues in organizational identity and identification theory. Corporate Reputation Review, 6(2), 118-132.
    • Rekom, J. van (2002). Aan plooibare identiteiten heb je meer. Terugkomen op een op identiteit gebaseerde visie op concurrentievoordeel. Tijdschrift voor Strategische Bedrijfscommunicatie, 8(3), 14-15.
    • Rekom, J. van (2001). Methoden om organisatie-identiteit te meten, een overzicht. Tijdschrift voor Communicatiewetenschap (print), 29(4), 309-328.
    • van Venetien, M. & Rekom, J. van (2001). Commercie en maatschappelijke verantwoordelijkheid: een paradox? Tijdschrift voor Marketing, 7, 7-7.
    • Rekom, J. van & Riel, C.B.M. van (2000). Operational measures of organzational identity: a review of existing methods. Corporate Reputation Review, 3(4), ---.
    • Rekom, J. van, Teunissen, M. & Go, F.M. (1999). Improving the position of Business Travel Agencies: coping with the information challenge. Information Technology and Tourism, 2, 15-29.
    • Rekom, J. van (1999). Een alternatieve toepassing van laddering-techniek: Meten van corporate identity. Onderzoek, 17-19.
    • Rekom, J. van (1999). De identiteit van het bedrijf: De belangrijkste troef van de eigen organisatie meetbaar gemaakt. Vrijetijdstudies, 16(1), 5-17.
    • Crotts, J.C. & Rekom, J. van (1998). Exploring and enhancing the psychological value of a fine arts museum (ISSN: 1092-3128). Journal of International Hospitality, Leisure and Tourism Management, 1(4), 37-48.
    • Rekom, J. van (1997). Deriving an operational measure of corporate identity. European Journal of Marketing, 31(5/6), 410-422.
    • Verbeke, M. & Rekom, J. van (1996). Scanning museum visitors: urban tourism marketing. Annals of Tourism Research, 23(2), 364-375.
    • Rekom, J. van (1994). Adding psychological value to tourism products. The Journal of Travel and Tourism Marketing, 3(3), 21-36.
    • Rekom, J. van & Riel, C.B.M. van (1993). Corporate communication: van geïntegreerde communicatie naar integrerende communicatie. Bedrijfskunde, 65(2), 157-172.
    • Rekom, J. van (1993). Corporate identity: definitie van het concept en ontwerpen van een meetinstrument. Interface, 9(5), 30-31.
  • Books
    • Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Organizational Identity in Practice. London: Routledge.
  • Book contributions (18)
    • Rekom, J. van & Sinai, G. (2013). Successfully establishing a green image for an established detergent brand. In J.M.T. Balmer, L. Illia & A. Gonzalez del Valle Brena (Eds.), Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century (Routledge interpretive marketing research, 17) (pp. 119-129). London and New York: Routledge.
    • Rekom, J. van & Verlegh, P.W.J. (2011). Putting Greece on the map: the use of cognitive causal mapping for destinatin management. In F. Go & R. Govers (Eds.), International Place Branding Yearbook 2011 (pp. 155-164). Basingstoke: Pallgrave MacMillan.
    • Hietbrink, J.J.C., Berens, G.A.J.M. & Rekom, J. van (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J.M.T. Balmer & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge.
    • Rekom, J. van, Verlegh, P.W.J. & Drakou, I. (2010). The cognitive causal mapping of destination brands: methodology development and validation for Greece. In G. Christodoulides, C Veloutsou, C Jevons, L de Chernatony & N Papadopoulos (Eds.), Contempory issues in brand research. Athens, Greece: Atiner.
    • Berens, G.A.J.M. & Rekom, J. van (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T.C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). London: Routledge.
    • Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Analyzing organizational identities: some guidelines for practice. In Lin Lerpold, Davide Ravasi, Johan van Rekom & Guillaume Soenen (Eds.), Organizational Identity in Practice (pp. 235-244). London: Routledge.
    • Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Identity, strategy and the environment. In Lin Lerpold, Davide Ravasi, Johan van Rekom & Guillaume Soenen (Eds.), Organizational identity in practice (pp. 1-11). London: Routledge.
    • Sarason, Y. & Rekom, J. van (2007). Organizational identity and formulating strategy. The breaking and remaking of AT&T. In Lin Lerpold, Davide Ravasi, Johan van Rekom & Guillaume Soenen (Eds.), Organizational Identity in Practice (pp. 50-62). London: Routledge.
    • Rekom, J. van & Go, F.M. (2006). Cultural identities in a globalizing world: conditions for sustainability of intercultural tourism. In Peter Burns & Marina Novelli (Eds.), Tourism and social identities: global frameworks and local realities (Advances in Tourism Research) (pp. 79-90). Oxford: Elsevier.
    • Rekom, J. van (2002). Manifestations in behavior versus perceptions of identity: convergence or not? In Corporate and Organizational Identities; integrating strategy, marketing, communication and organizational perspectives (pp. 91-114). London: Routledge.
    • Rekom, J. van & Brero, E.M. van (2000). Structural Measures of Means-End Networks and Perceived Importance: Exploring the Relationship. In B. - Wierenga, A. - Smidts & G. - Antonides (Eds.), Paper prepared for the 29th EMAC Conference, Rotterdam [Session 3.2.1] (pp. ---). Rotterdam: Erasmus University.
    • Rekom, J. van (1999). Meetmethoden voor Corporate Identity. In A.E. Bronner, P. Dekker, A.J. Olivier, W.F. van Raaij, M. Wedel & B. Wierenga (Eds.), Recente ontwikkelingen in het Marktonderzoek: Jaarboek 1999 van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 189-206). Haarlem: De Vrieseborch.
    • Rekom, J. van, Wierenga, B. & Riel, C.B.M. van (1998). Exploring network measures of means-end structures. Work-in-progress. In Per Andersson et al (Ed.), Marketing Management: Strategy and Organization (pp. 441-451). Stockholm: Stockholm School of Economics.
    • Rekom, J. van (1995). The postmodernist heart of successful logical positivism. In T. Elfring, J.S. Jensen & A. Money (Eds.), European Research Paradigms in Business Studies (pp. 121-133). Copenhagen: Handelshojskolens Forlag.
    • Rekom, J. van (1994). An Exploratory Study into the meaning of Laddering Results. In J. Bloemers, J. Lemmink & H. Kasper (Eds.), Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (pp. 859-878). Maastricht: University of Limburg.
    • Rekom, J. van (1993). Measuring corporate identity. Its measurement and use in coporate communication. In J. Chías & J. Sureda (Eds.), Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, 1993 (pp. 1497-1514). Barcelona: ESADE.
    • Rekom, J. van (1992). Corporate identity: concept en meetinstrument. In W.G.M.M. Rutten, J. van Rekom & A.W.V. Breukel (Eds.), 2e landelijk AIO onderzoeksdag bedrijfskunde 1992 (pp. 13-19). Enschede: Universiteit Twente, NOBO.
    • Rekom, J. van (1992). Corporate identity: ontwikkeling van concept en meetinstrument en de betekenis ervan voor concern-positionering. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication, Afl. 7, hoofdstuk 1.3 (pp. 1.3-1-1.3-36). Houten: Bohn, Stafleu van Loghum.
  • Professional publications (17)
    • Rekom, J. van, Steekelenburg, T.W.M. van, Verlegh, P.W.J. & Jacobs, G. (2004). Establishing and preserving brand essence. In Proceedings of the 8th Reputation Institute Conference on Reputation, Image, Identity, & Competitiveness. Fort Lauderdale, FL.
    • Smit, R., Muijen, H. & Rekom, J. van (2001). Using metaphors to influence organization members'view of the own organization: simulating the dynamics of the animal metaphor. In Presentatie gehouden op het EGOS Congres, Lyon, France, July 5-8, 2001. Lyon, France: EGOS.
    • Rekom, J. van & Wierenga, B. (2001). How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations. In O. Heil (Ed.), Proceedings Marketing Science Conference, Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8. Wiesbaden, Germany.
    • Rekom, J. van (2000). Succesvol communiceren naar binnen en buiten; De zorgvuldige voorbereiding van de interne communicatie van een nieuwe positionering (heruitgave). In O Scholten (Ed.), Het beste uit het Handboek Interne Communicatie (pp. 413-436). Alphen a/d Rijn: Samson.
    • Rekom, J. van (2000). Museumpositionering- en profilering. In Th.B.J. Noordman (Ed.), Museum-marketing (pp. 111-123). Den Haag: Elsevier Bedrijfsinformatie.
    • Rekom, J. van (2000). Motieven van mueseumbezoekers. In Th.B.J. Noordman (Ed.), Museum-marketing (pp. 81-90). Den Haag: Elsevier Bedrijfsinformatie.
    • Verlegh, P.W.J. & Rekom, J. van (2000). Voedingsmiddelen en Consumentengedrag. In - - (Ed.), Praktijkhandboek Voedselveiligheid (deel 310.01) (pp. ---). Amsterdam: WEKA.
    • Rekom, J. van (1999). Het potentieel van een onderbenut medium: de handtekening als logo. Identity Matters, 40-46.
    • Rekom, J. van (1997). Over Schouwen-Duiveland naar de Oosterscheldedam. Guidor, 9-14.
    • Rekom, J. van (1996). Nederland gezien door een Tsjech: het reisverslag van Karel Capek. Guidor, 16-18.
    • Rekom, J. van & Verbeke, M. (1995). Museumbezoekers doorgelicht. (research paper). EUR, Rotterdam: Centrum voor Toerisme Management, Faculteit Bedrijfskunde.
    • Crotts, J.C. & Rekom, J. van (1994). Adding psychological value to visitor attractions. Parks and Recreation, 29(9), 98-105.
    • Rekom, J. van (1993). Corporate idendity: The operationalization of a broad concept. Tinbergen Institute Research Bulletin, 5(1, april), 49-56.
    • Rekom, J. van, Riel, C.B.M. van & Adema, R.L.A. (1993). Onderzoek naar de identiteit en het imago van C.M.G. (External Report). Rotterdam: Department Marketing Management.
    • Rekom, J. van (1992). Van ruwe interviewtekst naar uitgewerkte hierarchical value maps: een handleiding voor de analyse van betekenisstructuurinterviews toegespitst op de problematiek van Corporate Identity Meting. (Department Report). : .
    • Rekom, J. van (1992). De rol van kwaliteit in bedrijfsidentiteit en image. (Department Report). : .
    • Rekom, J. van, Riel, C.B.M. van & Wierenga, B. (1991). Corporate identity, van vaag concept naar hard feitenmateriaal. : .
  • Doctoral thesis
    • Rekom, J. van (1998, Januari 09). Corporate Indentity : Development of the Concept and a Measurement Instrument. Erasmus Universiteit Rotterdam (290 pag.) (?: ?). Prom./coprom.: prof.dr.ir. B. Wierenga & Prof.Dr. C.B.M. van Riel.
Visiting address
Office: T10-18
Burgemeester Oudlaan 50
3062 PA, Rotterdam
Netherlands
Postal address
Postbus 1738
3000 DR, Rotterdam
Netherlands
 

Latest publication

Rekom, J. van, Go, F.M. & Calter, D.M. (2014). Communicating a company's positive impact on society - can plausible explanations secure authenticity? Journal of Business Research, 67(9), 1831-1838.

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