J. (Johan) van Rekom

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2005

Johan van Rekom is Assistant Professor in Marketing Research at the Department of Marketing Management Rotterdam School of Management at Erasmus University, Rotterdam, the Netherlands, where he also received his PhD. His research interests include organizational identity, the effects of organizational identity on the motivation of organization members, cognitive structures at the individual and at the organizational level, and the essence of brands.

  • Rekom, J. van (2015). The Netherlands, Tourism. In J. Jafari & H. Xiao (Eds.), Encyclopedia of Tourism. Springer.
  • Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Organizational Identity in Practice. London: Routledge.
  • Rekom, J. van & Sinai, G. (2013). Successfully establishing a green image for an established detergent brand. In J.M.T. Balmer, L. Illia & A. Gonzalez del Valle Brena (Eds.), Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century (Routledge interpretive marketing research, 17) (pp. 119-129). London and New York: Routledge.
  • Rekom, J. van & Verlegh, P.W.J. (2011). Putting Greece on the map: the use of cognitive causal mapping for destinatin management. In F. Go & R. Govers (Eds.), International Place Branding Yearbook 2011 (pp. 155-164). Basingstoke: Pallgrave MacMillan.
  • Rekom, J. van, Verlegh, P.W.J. & Drakou, I. (2010). The cognitive causal mapping of destination brands: methodology development and validation for Greece. In G. Christodoulides, C Veloutsou, C Jevons, L de Chernatony & N Papadopoulos (Eds.), Contempory issues in brand research. Athens, Greece: Atiner.
  • Hietbrink, J.J.C., Berens, G.A.J.M. & Rekom, J. van (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J.M.T. Balmer & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge.
  • Berens, G.A.J.M. & Rekom, J. van (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T.C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). London: Routledge.
  • Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Analyzing organizational identities: some guidelines for practice. In Lin Lerpold, Davide Ravasi, Johan van Rekom & Guillaume Soenen (Eds.), Organizational Identity in Practice (pp. 235-244). London: Routledge.
  • Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Identity, strategy and the environment. In Lin Lerpold, Davide Ravasi, Johan van Rekom & Guillaume Soenen (Eds.), Organizational identity in practice (pp. 1-11). London: Routledge.
  • Sarason, Y. & Rekom, J. van (2007). Organizational identity and formulating strategy. The breaking and remaking of AT&T. In Lin Lerpold, Davide Ravasi, Johan van Rekom & Guillaume Soenen (Eds.), Organizational Identity in Practice (pp. 50-62). London: Routledge.
  • Rekom, J. van & Go, F.M. (2006). Cultural identities in a globalizing world: conditions for sustainability of intercultural tourism. In Peter Burns & Marina Novelli (Eds.), Tourism and social identities: global frameworks and local realities (Advances in Tourism Research) (pp. 79-90). Oxford: Elsevier.
  • Rekom, J. van (2002). Manifestations in behavior versus perceptions of identity: convergence or not? In Corporate and Organizational Identities; integrating strategy, marketing, communication and organizational perspectives (pp. 91-114). London: Routledge.
  • Rekom, J. van & Brero, E.M. van (2000). Structural Measures of Means-End Networks and Perceived Importance: Exploring the Relationship. In B. - Wierenga, A. - Smidts & G. - Antonides (Eds.), Paper prepared for the 29th EMAC Conference, Rotterdam [Session 3.2.1] (pp. ---). Rotterdam: Erasmus University.
  • Rekom, J. van (1999). Meetmethoden voor Corporate Identity. In A.E. Bronner, P. Dekker, A.J. Olivier, W.F. van Raaij, M. Wedel & B. Wierenga (Eds.), Recente ontwikkelingen in het Marktonderzoek: Jaarboek 1999 van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 189-206). Haarlem: De Vrieseborch.
  • Rekom, J. van, Wierenga, B. & Riel, C.B.M. van (1998). Exploring network measures of means-end structures. Work-in-progress. In Per Andersson et al (Ed.), Marketing Management: Strategy and Organization (pp. 441-451). Stockholm: Stockholm School of Economics.
  • Rekom, J. van (1995). The postmodernist heart of successful logical positivism. In T. Elfring, J.S. Jensen & A. Money (Eds.), European Research Paradigms in Business Studies (pp. 121-133). Copenhagen: Handelshojskolens Forlag.
  • Rekom, J. van (1994). An Exploratory Study into the meaning of Laddering Results. In J. Bloemers, J. Lemmink & H. Kasper (Eds.), Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (pp. 859-878). Maastricht: University of Limburg.
  • Rekom, J. van (1993). Measuring corporate identity. Its measurement and use in coporate communication. In J. Chías & J. Sureda (Eds.), Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, 1993 (pp. 1497-1514). Barcelona: ESADE.
  • Rekom, J. van (1992). Corporate identity: ontwikkeling van concept en meetinstrument en de betekenis ervan voor concern-positionering. In C.B.M. van Riel & W.H. Nijhof (Eds.), Handboek Corporate Communication, Afl. 7, hoofdstuk 1.3 (pp. 1.3-1-1.3-36). Houten: Bohn, Stafleu van Loghum.
  • Rekom, J. van (1992). Corporate identity: concept en meetinstrument. In W.G.M.M. Rutten, J. van Rekom & A.W.V. Breukel (Eds.), 2e landelijk AIO onderzoeksdag bedrijfskunde 1992 (pp. 13-19). Enschede: Universiteit Twente, NOBO.
  • Rekom, J. van (1998, Januari 09). Corporate Indentity : Development of the Concept and a Measurement Instrument. Erasmus Universiteit Rotterdam (290 pag.) (?: ?). Prom./coprom.: prof.dr.ir. B. Wierenga & Prof.Dr. C.B.M. van Riel.
  • Rekom, J. van, Steekelenburg, T.W.M. van, Verlegh, P.W.J. & Jacobs, G. (2004). Establishing and preserving brand essence. In Proceedings of the 8th Reputation Institute Conference on Reputation, Image, Identity, & Competitiveness. Fort Lauderdale, FL.
  • Smit, R., Muijen, H. & Rekom, J. van (2001). Using metaphors to influence organization members'view of the own organization: simulating the dynamics of the animal metaphor. In Presentatie gehouden op het EGOS Congres, Lyon, France, July 5-8, 2001. Lyon, France: EGOS.
  • Rekom, J. van & Wierenga, B. (2001). How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations. In O. Heil (Ed.), Proceedings Marketing Science Conference, Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8. Wiesbaden, Germany.
  • Rekom, J. van (2000). Succesvol communiceren naar binnen en buiten; De zorgvuldige voorbereiding van de interne communicatie van een nieuwe positionering (heruitgave). In O Scholten (Ed.), Het beste uit het Handboek Interne Communicatie (pp. 413-436). Alphen a/d Rijn: Samson.
  • Rekom, J. van (2000). Museumpositionering- en profilering. In Th.B.J. Noordman (Ed.), Museum-marketing (pp. 111-123). Den Haag: Elsevier Bedrijfsinformatie.
  • Rekom, J. van (2000). Motieven van mueseumbezoekers. In Th.B.J. Noordman (Ed.), Museum-marketing (pp. 81-90). Den Haag: Elsevier Bedrijfsinformatie.
  • Verlegh, P.W.J. & Rekom, J. van (2000). Voedingsmiddelen en Consumentengedrag. In - - (Ed.), Praktijkhandboek Voedselveiligheid (deel 310.01) (pp. ---). Amsterdam: WEKA.
  • Rekom, J. van (1999). Het potentieel van een onderbenut medium: de handtekening als logo. Identity Matters, 40-46.
  • Rekom, J. van (1997). Over Schouwen-Duiveland naar de Oosterscheldedam. Guidor, 9-14.
  • Rekom, J. van (1996). Nederland gezien door een Tsjech: het reisverslag van Karel Capek. Guidor, 16-18.
  • Rekom, J. van & Verbeke, M. (1995). Museumbezoekers doorgelicht. (research paper). EUR, Rotterdam: Centrum voor Toerisme Management, Faculteit Bedrijfskunde.
  • Crotts, J.C. & Rekom, J. van (1994). Adding psychological value to visitor attractions. Parks and Recreation, 29(9), 98-105.
  • Rekom, J. van (1993). Corporate idendity: The operationalization of a broad concept. Tinbergen Institute Research Bulletin, 5(1, april), 49-56.
  • Rekom, J. van, Riel, C.B.M. van & Adema, R.L.A. (1993). Onderzoek naar de identiteit en het imago van C.M.G. (External Report). Rotterdam: Department Marketing Management.
  • Rekom, J. van (1992). Van ruwe interviewtekst naar uitgewerkte hierarchical value maps: een handleiding voor de analyse van betekenisstructuurinterviews toegespitst op de problematiek van Corporate Identity Meting. (Department Report). : .
  • Rekom, J. van (1992). De rol van kwaliteit in bedrijfsidentiteit en image. (Department Report). : .
  • Rekom, J. van, Riel, C.B.M. van & Wierenga, B. (1991). Corporate identity, van vaag concept naar hard feitenmateriaal. : .

Address

Visiting address

Office: T10-18
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

Rekom, J. van (2015). The Netherlands, Tourism. In J. Jafari & H. Xiao (Eds.), Encyclopedia of Tourism. Springer.

Latest publication

Rekom, J. van (2015). The Netherlands, Tourism. In J. Jafari & H. Xiao (Eds.), Encyclopedia of Tourism. Springer.