K.I.M. (Kirsten) Rohde

Endowed Professor
Erasmus School of Economics
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2008

Kirsten I.M. Rohde is an endowed professor of Behavioural Economics with a focus on Intertemporal Choice. She has broad research interests in any topic involving behavioral economics, but mainly focuses on intertemporal choice, a field of decision theory which analyses the tradeoffs people make between the present and the future. She has been working on an often observed irrationality in such tradeoffs: procrastination. She has an interest in developing nudges to help people overcome such irrational behavior. She does both theoretical and experimental work. Other research areas of Kirsten Rohde include concerns for equality and social preferences, and decisions under risk.

  • Kronenberg, C., Kippersluis, J.L.W. van & Rohde, K.I.M. (2014). What drives the association between health and portfolio choice? (Preprints). Tilburg: Netspar Discussion Paper.
  • Rohde, K.I.M. (2014). Tussen denken & doen - de nobele taak van nudging. Tijdschrift voor Marketing, 2014 (9), 48-51.
Nick Benschop

Biases in Project Escalation: Names, Frames & Construal Levels

Zhihua Li

Irrationality: What, Why and How

  • Role: Promotor
  • PhD Candidate: Zhihua Li
  • Time frame: 2010 - 2014

Editorial positions

  • Journal of Economic Behavior and Organization

    Associate Editor

Nudging in inter-temporal choice to improve wellbeing

People make choices that are not always in their best interests. Examples are saving too little and eating too much. Such choices affect societal welfare negatively if they result in inadequate pensions and an increase in the prevalence of diseases like diabetes. Therefore, “nudging” choices in a desired direction currently receives much interest in policy. How nudging can be implemented is not evident, though. This project systematically studies nudging in decisions over time.

People’s plans for the future are often not carried out. Typical examples are planning to start saving tomorrow and planning to start exercising tomorrow. Tomorrow never comes in many of these cases. Welfare would increase if we could reduce such time-inconsistencies. Nudging is a minimally invasive tool, which directs people’s choices towards optimality without restricting their freedom. It can be used to close the gap between people’s intentions and actions. Yet, successfully implementing nudging for decisions over time is impossible as long as we do not know these intentions and actions.

Much research has been done about the actions people take in decisions over time. Little is known, though, about the degree of inconsistency of these actions and about intentions. This project will contribute to the existing literature, by searching for answers to the following three questions:

  • How do people make intertemporal decisions?
  • Do these decisions deviate from what people think would optimize their wellbeing? If yes, how?
  • How can we nudge decisions towards those leading to optimal wellbeing?
Read more
ERIM Research Seminar


Visiting address

Office: Tinbergen Building H12-13
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Work in progress

Kronenberg, C., Kippersluis, J.L.W. van & Rohde, K.I.M. (2014). What drives the association between health and portfolio choice? (Preprints). Tilburg: Netspar Discussion Paper.

Latest publication

Bleichrodt, H., Gao, Y. & Rohde, K.I.M. (2016). Decreasing Impatience for Health and Money. Journal of Risk and Uncertainty, in press.