M. (Maciej) Szymanowski

Associate Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2010

Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.

Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).

Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.

Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper

  • M. Szymanowski & E. Gijsbrechts (2017). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under review: .
  • M. Szymanowski & A. Stamos (2010). Virtual Product Placement. Working Paper: .

Editorial positions

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Ad Hoc Reviewer


Address

Visiting address

Office: Mandeville Building T10-11
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

M. Szymanowski & E. Gijsbrechts (2017). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under review: .
M. Szymanowski & A. Stamos (2010). Virtual Product Placement. Working Paper: .

Latest publication

M. Szymanowski (2013). The competitive advantage of private label branding in FMCG. RSM Insight, 13 (1), 14-15.