M.P. (Manissa) Gunadi

RSM - Rotterdam School of Management
Erasmus University Rotterdam
ERIM Doctoral Student
Field: Marketing
Affiliated since 2013

Manissa Gunadi is a third-year doctoral candidate in Marketing at Rotterdam School of Management. She primarily investigates the drivers of consumer motivation. Additionally, she is also interested in understanding how different forms of numerical information influence consumers' perceptions and judgments. 

In the Fall of 2017, Manissa is a Visiting Graduate Researcher at UCLA Anderson. Manissa obtained her MPhil degree in Business (with a specialization in Marketing) from Erasmus Research Institute of Management (2015), MSc degree in Marketing Management from Rotterdam School of Management (2013), and BSc degree in Economics from Erasmus School of Economics (2012). 

PhD Project in Consumer Behavior

Consumer behavior is the study of human responses to products, services, and the marketing of products and services. The Consumer Behavior research group of the Department of Marketing Management at Rotterdam School of Management (Erasmus University) is seeking a highly motivated PhD student who desires to pursue an academic career studying consumer behavior. A strong applicant is highly motivated to conduct novel research within the field of consumer behavior/psychology, has a background in psychology, business, statistics, or a related field, and desires to pursue an international career as a leading academic. The project will enable the PhD student to develop new theories about consumer behavior/psychology and support those theories with quantitative research. The project will be defined by the student and the advisors together and thus requires creativity, self-direction, and passion for scientific research.

Keywords
motivation, desire, intertemporal choice, choice under risk and uncertainty, self-control, social dilemmas, status, consumption
Time frame
2015 -

Address

Visiting address

Office: Mandeville Building T10-07
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

N.L. Mead, V.M. Patrick, M.P. Gunadi & W. Hofmann (2016). Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life. Journal of the Association for Consumer Research, 1 (4), 527-539. doi: http://dx.doi.org/10.1086/688287

Supervisory team

Manissa Gunadi
Professor of Marketing
Promotor
Manissa Gunadi
Associate Professor of Marketing
Daily supervisor