M. (Martina) Pocchiari

RSM - Rotterdam School of Management
Erasmus University Rotterdam
ERIM Doctoral Student
Field: Marketing
Affiliated since 2017

PhD Project

Doctoral Research in Empirical Quantitative Marketing

Researchers in the field of empirical quantitative marketing combine data and quantitative models of consumer or managerial decision processes in order to generate new scientific knowledge. The empirical quantitative marketing group in the Department of Marketing Management at Rotterdam School of Management (Erasmus University) is seeking a highly motivated PhD student who desires to pursue an academic research career in this field.

Applicants must have strong quantitative training, with preference given to candidates who have earned an MSc, MPhil or Research Master in econometrics, statistics, or microeconomics, and who have proficiency with R, SQL, python, or other data-oriented programming languages.

The PhD student will gain the training and experience necessary to conduct independent research through course work and seminars in economics and quantitative marketing; workshops and research seminars; and through applied and theoretical research conducted in concert with the marketing faculty. The PhD thesis will be defined by the student with input from the supervisory group, and thus requires creativity, self-direction, and a passion for scientific inquiry.

Keywords
Empirical marketing, quantitative marketing, marketing models, Bayesian statistics, econometrics, structural models
Time frame
2017 -

Address

Visiting address

Office: Mandeville Building T10-24
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Supervisory team

Martina Pocchiari
Professor of Marketing
Promotor
Martina Pocchiari
Associate Professor of Marketing Management
Co-Promotor, Daily supervisor