M. (Martina) Pocchiari MSc
Martina Pocchiari is a Doctoral Candidate in Empirical Quantitative Marketing at the Rotterdam School of Management, Erasmus University.
Her research interests lie in the areas of brand community engagement and dynamics, information consumption and more broadly behavioral economics.
Martina holds a BSc degree in Business and Economics (2015, cum laude) from the University of Bologna. She also completed her MSc degree in Marketing Management at Rotterdam School of Management (2016, cum laude). During her master, Martina chose a specialization track in digital marketing and marketing analytics, and was a member of the Honours Programme cohort 2015-2016. Before starting her PhD in 2017, Martina was a marketing research consultant at Pointlogic, a Nielsen company.
PhD Track Co-occurring Activities, Inherent Community Characteristics and Brand Community Participation
- Time frame
- 2017 -
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