M. (Mengyu) Ye

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM Doctoral Student
Field: Marketing
Affiliated since 2016

PhD Project

Doctoral Research in Consumer Behavior

Consumer behavior is the study of the full range of human interactions with products, services, their providers, and the marketing activities associated with them. The Consumer Behavior research group of the Department of Marketing Management at Rotterdam School of Management (Erasmus University) is seeking a highly motivated PhD student who desires to pursue an academic career studying consumer behavior. A strong applicant is highly motivated to conduct novel research within the field of consumer behavior/psychology, has a background in psychology, business, statistics, or a related field, and desires to pursue an international career as a leading academic researcher. The project will enable the PhD student to develop new theories about consumer behavior/psychology and support those theories with quantitative research. The project will be defined by the student and the advisors together and thus requires creativity, self-direction, and passion for scientific research.

motivation, desire, intertemporal choice, choice under risk and uncertainty, self-control, social dilemmas, status, attitudes
Time frame
2016 -


Visiting address

Office: Mandeville Building T10-07
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Supervisory team

Mengyu Ye
Professor of Marketing
Mengyu Ye
Daily supervisor
Mengyu Ye
Endowed Professor of Consumer Behavior and Marketing and ERIM Director of Doctoral Education
Daily supervisor