M. (Mira) Yoon MSc

This project focuses on the circular business model innovation process.  While scholars have ably identified a range of circular business model archetypes, little is known of how companies select or innovate the business model(s) to implement.

The core objective of this project is to identify and form a detailed understanding of the phases to the circular business model innovation process (i.e. ideation, selection, development etc) and provide insight to the challenges and facilitators from front-end innovation to the implementation of the business model. 

The project will identify key organisational practices of circular business model innovation and aims to form explanations of how firms manage the inherent complexity and uncertainty.  The research aims to explain how factors such as firm competencies, marketplace environments and product type restrictions are taken into consideration and what tools and (new) competencies are required by firms to lead to effective outcomes.