M. (Muhammad) Asim MSc

Muhammad Asim
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Marketing
Affiliated since 2015

PhD Track Collaborative Idea Selection

This project is concerned with the structure of open evaluation processes at the front end of new product development and examines how the various design elements of such processes interact with the traditional managerial decision making for the selection of innovative new product ideas.

new product development, innovation management, open innovation, crowd-sourcing, crowd-voting, group decision making, behavioral decision theory
Time frame
2015 -


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