P.W.J. (Peeter) Verlegh

Dr. ir. Peeter Verlegh (1972) is Associate Professor in Marketing at RSM Erasmus University. He has an MSc in Food Science, and a PhD in Marketing from Wageningen University (2001). He teaches Consumer Behavior in RSM’s MBA and MScBA programs, and "Influencing People" in RSM' Bachelor program. He has also taught in several other professional and post-academic programs at RSM, and (guest)lectured at ESADE (Barcelona), Copenhagen Business School, and Prague School of Economics. In 2004, he was a visiting scholar at the University of Colorado in Boulder.

Together with collaborators from business and academics, Peeter is conducting research in the area of word of mouth and buzz marketing. In addition, he studies international branding and marketing communication. He has advised the Dutch Ministry of Foreign Affairs and other organizations on these issues. Peeter is on the editorial board of the International Marketing Review, and has published in several academic journals including Journal of Consumer Research, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of International Business Studies, European Journal of Social Psychology, Journal of Economic Psychology, Journal of Business Research, and Marketing Letters.

  • Verlegh, P.W.J., De Hooge, I.E. & Cabré-Verdiell, N. (2014). Advisor emotions in advice taking. Communication Research (print), to be subm.
  • De Hooge, I.E., Verlegh, P.W.J. & Tzioti, S.C. (2014). Emotions in advice taking: The roles of agency and valence. Journal of Behavioral Decision Making, 27, 246-258.[go to publisher's site]
  • Lenoir, A.S.I., Puntoni, S., Reed II, A. & Verlegh, P.W.J. (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30(4), 426-428.[go to publisher's site]
  • Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. (2013). Taalgebruik in mond-tot-mond communicatie: Concrete of abstracte taal geeft inzicht in klantverwachtingen en overtuigingskracht op ontvangers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 38, 21-35.
  • Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, 32(3), 291-310.[go to publisher's site]
  • Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap (print), 40(2), 191-201.
  • Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. (2010). Language Abstraction in Word of Mouth. Journal of Consumer Research, 37(2), 207-223.[go to publisher's site]
  • Rekom, J. van, Verlegh, P.W.J. & Slokkers, R. (2009). The owner's edge: brand ownership influences causalmaps. Journal of Business Research, 62(3), 339-344.[go to publisher's site]
  • Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.
  • Tuk, M.A., Verlegh, P.W.J., Smidts, A. & Wigboldus, D.H.J. (2009). The impact of social categorization on persuasion attempts. Advances in Consumer Research, 36, 596-597.
  • Tuk, M.A., Verlegh, P.W.J., Smidts, A. & Wigboldus, D.H.J. (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 119-132.
  • Tuk, M.A., Verlegh, P.W.J., Smidts, A. & Wigboldus, D.H.J. (2009). Interpersonal relationship moderate the effect of faces on person judgments. European Journal of Social Psychology, 39(5), 757-767.[go to publisher's site]
  • Tuk, M.A., Verlegh, P.W.J., Smidts, A. & Wigboldus, D.H.J. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38-47.[go to publisher's site]
  • Verlegh, P.W.J. (2007). Home country bias in product evaluation: The complementary roles of economic and socio-psychological motives. Journal of International Business Studies, 38(3), 361-373.[go to publisher's site]
  • Valck, K. de, Langerak, F., Verhoef, P.C. & Verlegh, P.W.J. (2007). Satisfaction with virtual communities of interest: Effect on members' visit frequency. British Journal of Management, 18(3), 241-256.
  • Verlegh, P.W.J., Smidts, A., Wigboldus, D.H.J. & Tuk, M.A. (2006). I don't trust you, but I buy what you're saying. In G.J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference. Athens: EMAC.
  • Campbell, M. C., Verlegh, P.W.J. & Slejko, G.E. (2006). Fortification or Trojan Horse? The Impact of Warnings on the Effectiveness of Product Placements. In - Vol. 33. Advances in Consumer Research (pp. 519).
  • Verlegh, P.W.J. (2006). the psychology of country-of-origin effects. Vezetestudomany (Budapest Management Review), 28(7-8), 102-108.
  • Rekom, J. van, Jacobs, G., Verlegh, P.W.J. & Podnar, K. (2006). Capturing the essence of a corporate brand personality: a western brand in eastern europe. Journal of Brand Management, 14, 114-124.
  • Rekom, J. van, Jacobs-Belschak, G. & Verlegh, P.W.J. (2006). Measuring and managing the essence of a brand personality. Marketing Letters, 17(3), 181-192.[go to publisher's site]
  • Rekom, J. van, Jacobs, G., Verlegh, P.W.J. & Steekelenburg, T.W.M. van (2005). Het meten en bewaken van de essentie van een merk. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2005, 101-116.
  • Verlegh, P.W.J., Steenkamp, J.B.E.M. & Meulenberg, M.T.G. (2005). Country-of-origin effects in consumer processing of advertising claims. International Journal of Research in Marketing, 22(2), 127-139.[go to publisher's site]
  • Tuk, M.A., Verlegh, P.W.J., Smidts, A. & Wigboldus, D.H.J. (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32(1), 256-257.
  • Verlegh, P.W.J., Smidts, A. & Tuk, M.A. (2005). The "who?", "how?", and "why?" of word of mouth. In C.P. Haugtvedt, D. Merunka & L. Warlop (Eds.), The La Londe seminar - 32nd International Research Seminar in Marketing (pp. 312-322).
  • Schuring, M. & Verlegh, P.W.J. (2005). Reclame voor Rotterdam? Markeur, 2005(1), 4-5.
  • Tuk, M.A., Smidts, A., Verlegh, P.W.J. & Wigboldus, D.H.J. (2005). An interesting study on persuasion:The role of source perception and ulterior motives in interpersonal influence. In Proceedings of the 34th EMAC conference. Milan: EMAC.
  • Godes, D., Mayzlin, D., Chen, Y., Das, S., Dellarocas, C., Pfeiffer, B., Libai, B., Sen, S., Shi, M. & Verlegh, P.W.J. (2005). The firm's management of social interactions. Marketing Letters, 16(3/4), 415-428.[go to publisher's site]
  • Verlegh, P.W.J. (2004). De herkomst van producten: een marketinginstrument? Markeur, 4-5.
  • Sweldens, S.T.L.R., Lerouge, D., Dewitte, S., Verlegh, P.W.J. & Warlop, L. (2004). Perceived Uniqueness as a moderator for Reciprocity. In Annual meeting of the Belgian Psychological Society. Brussels: BPS.
  • Langerak, F., Verhoef, P.C., Verlegh, P.W.J. & Valck, K. de (2004). Competitive Paper Session: Virtual Consumer Behavior. Advances in Consumer Research, 31(1), 56-57.
  • Verlegh, P.W.J. & Rekom, J. van (2004). Wat doen consumenten met eten? Het begrijpen van de consument. Markeur, 4-7.
  • Verlegh, P.W.J., Verkerk, C., Tuk, M.A. & Smidts, A. (2004). Consumers or sellers? The role of persuasion knowledge in customer referral. Advances in Consumer Research, 31(1), 304-305.
  • Kreukniet, J., Verkerk, C. & Verlegh, P.W.J. (2003). to buzz or not to buzz. Markeur, 2003(1), 8-9.
  • Verlegh, P.W.J., Peters, K.A. & Pruyn, A.Th.H. (2003). Turning shoppers into sellers: Two experimental studies on member-get-member campaigns. Advances in Consumer Research, 30(1), 364-365.
  • Buur, M., Peters, K.A., Verlegh, P.W.J. & Baars, E.M.C. (2003). Of fairness, friends and financial incentives: Experimental studies on member-get-member campaigns. In Proceedings of the 31st EMAC conference Vol. 31. Proceedings EMAC Conference. Braga.
  • Verlegh, P.W.J. (2003). Hollandse tomaten in Duitse winkels: Het afstemmen van imago en claimsterkte in advertenties. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2003, 193-207.
  • Nobel, S. & Verlegh, P.W.J. (2002). De psychologie van het merk: waarom je meer kunt met minder. Interface, 19(1), 20-23.
  • Verlegh, P.W.J., Schifferstein, H.N.J. & Wittink, D.R. (2002). Range and number-of-levels effects in derived and stated attribute importances. Marketing Letters, 13(1), 41-52.[go to publisher's site]
  • Verlegh, P.W.J. (2002). De rol van het land van herkomst in advertenties. Markeur, 2002(3), 7-9.
  • Verlegh, P.W.J., Steenkamp, J.B.E.M. & Meulenberg, M.T.G. (2002). Country-of-Origin Stereotypes and the Processing of Ads: A Tomato-Field Experiment. Advances in Consumer Research, 29, 166-167.
  • Verlegh, P.W.J. & Candel, M.J.J.M. (1999). The Consumption of Convenience Foods: Reference groups and eating situations. Food Quality and Preference, 10(6), 457-464.
  • Verlegh, P.W.J. & Steenkamp, J.B.E.M. (1999). A Review and Meta-Analysis of Country-of-Origin Research. Journal of Economic Psychology, 20(5), 521-546.
  • De Hooge, I.E., Verlegh, P.W.J. & Tzioti, S.C. (2012). Understanding emotions in advice-taking. In A. Chakravarti & A. Mukhopadhyay (Eds.), Society for Consumer Psychology Volume 15.
  • Rekom, J. van & Verlegh, P.W.J. (2011). Putting Greece on the map: the use of cognitive causal mapping for destinatin management. In F. Go & R. Govers (Eds.), International Place Branding Yearbook 2011 (pp. 155-164). Basingstoke: Pallgrave MacMillan.
  • Rekom, J. van, Verlegh, P.W.J. & Drakou, I. (2010). The cognitive causal mapping of destination brands: methodology development and validation for Greece. In G. Christodoulides, C Veloutsou, C Jevons, L de Chernatony & N Papadopoulos (Eds.), Contempory issues in brand research. Athens, Greece: Atiner.
  • Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. (2008). Heb ik je al verteld over m'n shirt? Vertekende Taalabstractie in Mond-tot-Mond Communicatie. In J. Karremans, B. Beersema, R. Custers, F. van Harreveld & W. van Rijswijk (Eds.), Jaarboek Sociale Psychologie (pp. 311-324). Groningen: ASPO.
  • Tuk, M.A., Smidts, A., Verlegh, P.W.J. & Wigboldus, D.H.J. (2005). Vriendelijke verkopers of verkopende vrienden. In E.H. Gordijn & R. Holland (Eds.), Jaarboek Sociale Psychologie (pp. 431-438). Groningen: ASPO Pers.
  • Verlegh, P.W.J. (2002). Consumer evaluations of product from developing countries. In e. van amerongen & c. van der harg (Eds.), the challenge of global chains (pp. 58-62). wageningen: wageningen academic publishers.
  • Verlegh, P.W.J., Meulenberg, M.T.G. & Steenkamp, J.B.E.M. (2001). Country-of-originstereotypes and the processing vs. product information as bases for consumers'product evaluations. In Proceedings of the INFORMS 2001 Marketing Science Conference [abstract].
  • Verlegh, P.W.J. & Ittersum, K. van (2001). The origin of spices: the impact of geographic product origin on consumer decision making. In L.J. Frewer, E. Risvik & H. Schifferstein (Eds.), Food, people and society: a European perspective of consumers' food choices. Berlin: Springer.
  • Verlegh, P.W.J. (2000). The Role of National Identification in the Evaluation of Countries and their Products. In B. - Wierenga, A. - Smidts & G. - Antonides (Eds.), Paper prepared for the 29th EMAC Conference, Rotterdam, [3.1.1] (pp. 1-6). Rotterdam: Erasmus University.
  • Verlegh, P.W.J. (2000). "Waarom nationale identificatie niet altijd leidt tot positieve ingroup bias". In C. Martijn (Ed.), Fundamentele Sociale Psychologie (14) (pp. 11-16). Delft: Eburon.
  • Verlegh, P.W.J. (2000). "National identification and consumer evaluation of countries and their products". In - - (Ed.), Proceedings of the 29th EMAC Conference (pp. ---). -: EMAC.
  • Verlegh, P.W.J. (2000). "National identification and consumer evaluation of countries and their products". In - - (Ed.), Proceedings of the Society for Consumer Pscyhology 2K Winter Conference (pp. 37-37). -: Society for Consumer Pscyhology 2K Winter.
  • Verlegh, P.W.J., Althuijzen, N.A.P. & Vroegh, T.P. (1999). Country Stereotypes: Cognition, Affect and Product Judgment. In L. Hildebrandt, D. Annacker & D. Klapper (Eds.), Papers presented at: 28th EMAC Conference, Berlin TRACK: Marketing and Competition in the Information Age (pp. 27-42). Berlin, Germany: Humboldt University.
  • Verlegh, P.W.J. (1999). Ingroups, Outgroups and Stereotyping: Consumer Behavior and Social Identity Theory. In E.J. Arnould & L.M. Scott (Eds.), Advances in Consumer Research (pp. 162-164). Provo, Utah USA: Association for Consumer Research.
  • Lans, I.A. van der, Verlegh, P.W.J. & Schifferstein, H.N.J. (1999). An Empirical Comparison of Various Individual-level Hybrid Conjoint Analysis Models. In L. Hildebrandt, D. Annacker & D. Kloppen (Eds.), Paper presented at: 28th EMAC Conference, Berlin, TRACK: Marketing and Competition in the Information Age (pp. 83-103). Berlin, Germany: Humboldt University.
  • Verlegh, P.W.J.. Country-of-Origin Effects: on consumer product evaluations. Wageningen Universiteit (136 pag.) (Wageningen: Wageningen Universiteit). Prom./coprom.: J.B.E.M. Steenkamp & M.T.G. Meulenberg.
  • Roza, L., Meijs, L.C.P.M. & Verlegh, P.W.J. (2011). The rewards of corporate giving. RSM Insight, 8(4), 10-11.
  • van Binsbergen, C. & Verlegh, P.W.J. (2006). Hoe win je een spelletje domino? Marketing Tribune, 23(25), 11-11.
  • Buijs, C. van den & Verlegh, P.W.J. (2005). Mission accomplished: het stiomuleren van mond-tot-mond reclame. Markeur, 12-13.
  • Rekom, J. van, Steekelenburg, T.W.M. van, Verlegh, P.W.J. & Jacobs, G. (2004). Establishing and preserving brand essence. In Proceedings of the 8th Reputation Institute Conference on Reputation, Image, Identity, & Competitiveness. Fort Lauderdale, FL.
  • Langerak, F., Verhoef, P.C., Verlegh, P.W.J. & Valck, K. de (2003). Creating Loyalty in Virtual Communities. In P. Neijens, C. Hess, W. van Maanen, B. van den Putte & E. Smit (Eds.), Proceedings of the Second International Conference on Research in Advertising. Amsterdam: ASCoR, University of Amsterdam.
  • Verlegh, P.W.J. & Rekom, J. van (2000). Voedingsmiddelen en Consumentengedrag. In - - (Ed.), Praktijkhandboek Voedselveiligheid (deel 310.01) (pp. ---). Amsterdam: WEKA.
Gaby Schellekens

Language Abstraction in Word of Mouth

Editorial positions

  • International Marketing Review

    Editorial Board

2007
October
18
2005
June
27
2005
March
09
2005
February
21

Address

Visiting address

Office: T10-14
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Work in progress

Verlegh, P.W.J., De Hooge, I.E. & Cabré-Verdiell, N. (2014). Advisor emotions in advice taking. Communication Research (print), to be subm.

Latest publication

De Hooge, I.E., Verlegh, P.W.J. & Tzioti, S.C. (2014). Emotions in advice taking: The roles of agency and valence. Journal of Behavioral Decision Making, 27, 246-258.[go to publisher's site]