Prof. dr. S. (Stefan) Stremersch

Full Professor
Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2002

Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing,  Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.

  • S. Stremersch & E.B. Tindemans (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum
  • V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry. In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models (pp. 385-430). -: Springer International Publishing
  • V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry . New York Heidelberg Dordrecht London: Springer
  • U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies . Springer
  • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
  • S. Stremersch, H.R. Commandeur & R.T. Frambach (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie
  • S. Stremersch (2001, december 7). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant) Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.
  • S. Stremersch, R.T. Frambach, H.R. Commandeur & P. Matthijssens (1997). Integrale dienstverlening. Tijdschrift voor Marketing , 27-32.
  • S. Stremersch, R. Frambach, H.R. Commandeur & P.M.H.M. Matthyssens (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing , 27-32.
  • Role: Promotor
  • PhD Candidate: Nuno Almeida Camacho
  • Time frame: 2005 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Merel van Diepen
  • Time frame: 2004 - 2009
  • Role: Promotor
  • PhD Candidate: Jeroen Binken
  • Time frame: 2003 - 2010
  • Role: Member Doctoral Committee
  • PhD Candidate: Remco Prins
  • Time frame: 2003 - 2008
  • Role: Promotor
  • PhD Candidate: Eelco Kappe
  • Time frame: 2006 - 2011
  • Role: Member Doctoral Committee
  • PhD Candidate: Yuri Peers
  • Time frame: 2007 - 2011
  • Role: Promotor
  • PhD Candidate: Adnan Tula
  • Time frame: 2010 -
  • Role: Promotor
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
  • Role: Promotor
  • PhD Candidate: Gert Jan Prevo
  • Time frame: 2014 -
  • Role: Promotor
  • PhD Candidate: Muhammad Asim
  • Time frame: 2015 -
  • Role: Promotor
  • PhD Candidate: Yuk Shouw/Brian Chung
  • Time frame: 2015 -
  • Role: Promotor
  • PhD Candidate: Yadi Yang
  • Time frame: 2019 -

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Center for Marketing and Innovation, which is the research center of the department. The topic of the PhD project will be aligned with one or more of ECMI’s main research areas in close cooperation with the candidate.

Members of ECMI are involved in a wide range of research projects including, among many others: launch of innovations (pharmaceuticals, video games), innovative category formation, financial services innovations, large scale recommendation systems, consumer information search, machine learning, cross-country survey research and innovation metrics. This gives candidates a wide range of possible topics to work on within ECMI.

You will find short statements of interest of the researchers in ECMI who search for strong incoming PhD candidates, but cooperation is expected to extend beyond this group.

Benedict Dellaert’s focus in research and education is on consumer decision-making and consumer-firm interaction. In his research he applies a mix of lab and field experiments to study consumer decisions and develop new behavioural models. He often conducts research in the context of online environments, for example in financial services, healthcare or travel. He is particularly interested in how new information technologies can empower consumers to make better decisions in complex tasks involving many alternatives and risky outcomes.

Bas Donkers research interests lie at the intersection of quantitative analyses (econometrics and machine learning) and marketing, focusing on a model based approach towards understanding customer behaviour. 

Sample research projects are on the role of complexity in decision making, the impact of product recommendations on choice, and behavioural influences in products search and quality learning. Another line of research is on the development of model-based recommendation systems for large scale applications.

The main research interests of Stefan Stremersch at present are innovation, marketing spending and pharmaceutical marketing. In “innovation”, he examines topics such as optimal organization of innovation processes through global survey research, crowdsourcing of innovation ideas, financial assessment of innovation proposals (intersection marketing and accounting), the development of new optimization engines, and the launch of new and sequeled video games. In “marketing spending”, he examines topics such as impact of new media through prospective meta-analysis, methods how to cut spending on marketing, optimal controlling of marketing spending, and impact of advertising and F1 spending on automotive sales. In “pharmaceutical marketing”, he examines drug companies’ life cycle strategies, international new drug launch strategies, withdrawal strategies for drugs, drug pioneering effects and the international substitution of branded in generic drugs.

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Valedictory symposium
As: Speaker


Visiting address

Office: Tinbergen Building H15-01
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam