S. (Stefan) Stremersch

Full Professor
Erasmus School of Economics
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2002

Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE).

Professor Stremersch's research is in the areas of innovation diffusion, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing.

His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science.

Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008.

He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.

  • S. Stremersch & E.B. Tindemans (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum
  • V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry (forthcoming). In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models. -: Springer International Publishing
  • V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
  • U.A.K. Betz, N.M. Almeida Camacho, M. Gerards & S. Stremersch (2013). Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer
  • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
  • S. Stremersch, H.R. Commandeur & R.T. Frambach (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie
  • S. Stremersch (2001, december 7). Essays on marketing strategy in technology-intensive markets. Katholieke Universiteit Brabant (163 pag.) (Tilburg: Katholieke Universiteit Brabant) Prom./coprom.: prof.dr. R.T. Frambach & prof.dr. G.J. Tellis.
  • S. Stremersch, R. Frambach, H.R. Commandeur & P.M.H.M. Matthyssens (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
  • S. Stremersch, R.T. Frambach, H.R. Commandeur & P. Matthijssens (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.
Muhammad Asim

Collaborative Idea Selection

Yuk Shouw/Brian Chung

Open Marketing PHD Project ESE

Gert Jan Prevo

Customer-Centric Innovation: Learning from Resistance

Elio Keko

Essays on Innovation Generation in Incumbent Firms

  • Role: Promotor
  • PhD Candidate: Elio Keko
  • Time frame: 2012 - 2017
Eelco Kappe

The Effectiveness of Pharmaceutical Marketing

  • Role: Promotor
  • PhD Candidate: Eelco Kappe
  • Time frame: 2006 - 2011
Jeroen Binken

System Markets: Indirect Network Effects in Action, or Inaction?

PhD project in the marketing department at the Erasmus School of Economics

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Centre for Marketing and Innovation (www.ecmi.nl), which is the research centre of the department. The topic of the PhD project will be aligned with one or more of ECMI's main research areas in close cooperation with the candidate.

Read more
  • ERIM Impact Award (2015)


  • ERIM Top Article Award (2010)


  • ERIM Top Article Award (2005)


  • ERIM Impact Award (2004)


  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2003)


  • Fellowship - ERIM postdoc programme (2001)



Visiting address

Office: Tinbergen Building H15-01
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

S. Stremersch, E. Kappe & S. Venkataraman (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions. Journal of Marketing Research, 54 (5), 720-736. doi: http://dx.doi.org/10.1509/jmr.15.0498