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S. (Stefano) Puntoni

Associate Professor

Stefano Puntoni
Slide 1

Associate Professor of Marketing

Programme:
Marketing
ERIM Membership:
Member ERIM, affiliated since 2005
Profile

Stefano Puntoni is an Associate Professor of Marketing Management at Rotterdam School of Management, Erasmus University (RSM).



Professor Puntoni is the recipient of various grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Researcher.



His research investigates the social and emotional determinants of consumer behaviour. His work has appeared in prestigious international journals including the Journal of Consumer Research, the Journal of Marketing Research, and Organizational Behavior and Human Decision Processes. He is currently a member of the editorial review board of the International Journal of Research in Marketing.



His teaching expertise is brand management, marketing strategy, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. He is also active in open enrollment and customised executive education.



Professor Puntoni has held visiting professorships at Bocconi University and London Business School.



He joined RSM in 2005 after completing his PhD at London Business School.

Publications (26)
  • Book contributions
    • Ambler, T. & Puntoni, S. (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press.
Recognitions (2)
  • ERIM Awards (2)
    Name ERIM Award for 'Outstanding Performance by a Young Researcher'
    Year 2010
    Website http://www.erim.eur.nl/index.php?id=10026

    Name Fellowship - EUR
    Year 2007
    Website

PhD Projects (3)

Consumer decision-making

Wai Lun Leung
PhD Candidate: Wai Lun Leung Role: Supervisor, Daily Supervisor Timeframe: 2014 -
 

Addressing Consumers in Advertising

Anne-Sophie Lenoir
PhD Candidate: Anne-Sophie Lenoir Role: Co-supervisor Timeframe: 2011 -
 

The Functions and Dysfunctions of Memory Cues

Daniel Fernandes
PhD Candidate: Daniel Fernandes Role: Co-supervisor, Daily Supervisor Defended: 25 October 2013 Full text: Download this thesis
 
Doctoral courses (1)
2013/2014 Marketing Strategy
Code: BERM.SC.023
ECTS: 6
Course level: Specialisation

Events (57)
May 9, 2011 ERIM Research Clinic: Bilingualism and Emotional Intensity: Implications for Advertising and Marketing Research
  ERIM Research Clinic | Marketing

Jun 21, 2010 Advertising, Movies and Crime
  ERIM Research Seminar | Marketing

Jun 11, 2010 Viral Videos: The True Reach of Online Video Advertisements
  ERIM Research Seminar | Marketing

May 17, 2010 Evolution, Life History Theory, and Consumer Behavior: Influences of Current and Childhood Environment on Financial Risk
  ERIM Research Seminar | Marketing

Apr 19, 2010 Search and Choice in Online Consumer Auctions
  ERIM Research Seminar | Marketing

Apr 12, 2010 Network Effects and Personal Influences: The Diffusion of an Online Social Network
  ERIM Research Seminar | Marketing

Mar 30, 2010 Position Competition in Sponsored Search Advertising
  ERIM Research Seminar | Marketing

Mar 22, 2010 The Benefits of Prosocial Spending, for Individuals and Organizations
  ERIM Research Seminar | Marketing

Mar 15, 2010 Product Customization Decisions
  ERIM Research Seminar | Marketing

Mar 1, 2010 "Sticky Desires or Tricky Self-Control? Dynamics of Attentional Biases in Responses to Temptations"
  ERIM Research Seminar | Marketing

Feb 15, 2010 Customer-Base Analysis in a Discrete-Time Non-contractual Setting
  ERIM Research Seminar | Marketing

Feb 8, 2010 The Evolution of Brand Preferences: Evidence from Consumer Packaged Goods
  ERIM Research Seminar | Marketing

Jan 20, 2010 Preference Consistency, Emotion, and Cognition
  ERIM Research Seminar | Marketing

Dec 9, 2009 An Empirical Analysis of Individual Level Casino Gambling Behavior
  ERIM Research Seminar | Marketing

Dec 4, 2009 How Incumbent Retailers React and How This Affects Their Sales Outcomes
  ERIM Research Seminar | Marketing

Nov 26, 2009 Individually Adapted Sequential Conjoint-Choice Designs in the Presence of Consumer Heterogeneity
  ERIM Research Seminar | Marketing

Nov 23, 2009 Does a Broken Heart Lead to an Empty Wallet? The Effects of Social Exclusion on Personal Spending and Consumption
  ERIM Research Seminar | Marketing

Nov 16, 2009 The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
  ERIM Research Seminar | Marketing

Nov 9, 2009 Measuring the Impact of Mergers on Innovation with a Matching Model
  ERIM Research Seminar | Marketing

Nov 2, 2009 The Social Endocrinology of Dominance: Hormones, Brain, and Behavior
  ERIM Research Seminar | Marketing

Oct 22, 2009 Optimizing Service Productivity
  ERIM Research Seminar | Marketing

Oct 12, 2009 Punishing the Wrong and the Guiltless: An Investigation of Injustice-Inspired Consumer Deviance
  ERIM Research Seminar | Marketing

Oct 5, 2009 "The Intrinsic Benefits of Status"
  ERIM Research Seminar | Marketing

Oct 2, 2009 Understanding Optimism: The Antecedents and Consequences of Anticipatory Purchase
  ERIM Research Seminar | Marketing

Sep 28, 2009 An Interpretive Frame Model of State Dependent Learning: The Moderating Role of Content - State Association
  ERIM Research Seminar | Marketing

Aug 31, 2009 Subtle Reminders of Money Change People's Behavior
  ERIM Research Seminar | Marketing

Jun 29, 2009 From Individual Psychology to Cultural Trends: Virality and Abandonment in News and Names
  ERIM Research Seminar | Marketing

Jun 15, 2009 Unexpected Benefits of Being Less Rather Than More Similar: How Mindset and Brand Presentation Influence Copycat Evaluation
  ERIM Research Seminar | Marketing

May 25, 2009 When is Life Like a Box of Chocolates? Providing Multiple Units of a Good Attenuates the Endowment Effect
  ERIM Research Seminar | Marketing

May 18, 2009 Measuring the Mere Measurement Effect in Non-Experimental Field Settings
  ERIM Research Seminar | Marketing

May 8, 2009 European Directive on Consumer Rights and its Impact on B2C Sales and Marketing
  ERIM Research Seminar | Marketing

Apr 24, 2009 When Talk is "Free": An Analysis of Subscriber Behavior under Two- and Three-Part Tariffs
  ERIM Research Seminar | Marketing

Apr 20, 2009 Selling Your Product Through Competitors' Retail Outlets
  ERIM Research Seminar | Marketing

Apr 15, 2009 Inequality, Status, and Consumption
  ERIM Research Seminar | Marketing

Apr 6, 2009 Diffusion Forecasts Using Social Interactions Data
  ERIM Research Seminar | Marketing

Mar 30, 2009 Modeling Churn and Usage Behavior in Contractual Settings
  ERIM Research Seminar | Marketing

Mar 23, 2009 A Model of Image Advertising
  ERIM Research Seminar | Marketing

Mar 19, 2009 Signaling Identity Through Brands: The Role of Perceived Authenticity
  ERIM Research Seminar | Marketing

Mar 16, 2009 Forecasting, Censoring and Scalability for Social Networking Data
  ERIM Research Seminar | Marketing

Mar 13, 2009 Damned if you do, damned if you don't
  ERIM Research Seminar | Marketing

Mar 2, 2009 Decoding Market Disruption: New Framework, Model, and Findings
  ERIM Research Seminar | Marketing

Feb 23, 2009 Choice Models Based On Mixed Discrete/Continuous PDFs
  ERIM Research Seminar | Marketing

Feb 20, 2009 Customer Responses to Forced Channel Migration
  ERIM Research Seminar | Marketing

Feb 2, 2009 White Space Is More than Burning Money: Economic Signalling Meets Commercial Rhetoric
  ERIM Research Seminar | Marketing

Jan 26, 2009 A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete
  ERIM Research Seminar | Marketing

Jan 19, 2009 The Who and Why of Context Dependent Choice
  ERIM Research Seminar | Marketing

Jan 12, 2009 Gist in a Glance: Ad Processing in 100 ms or Less
  ERIM Research Seminar | Marketing

Nov 24, 2008 CAM: A Spreading Activation Network of Subcategory Positioning when Categorization Uncertainty is High
  ERIM Research Seminar | Marketing

Nov 10, 2008 The Illusion of Avoiding Bias: How Correcting for Perceived Influence Can Make a Recommendation More Effective
  ERIM Research Seminar | Marketing

Nov 3, 2008 Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting
  ERIM Research Seminar | Marketing

Oct 20, 2008 Customer Evolution in Sales Channel Migration
  ERIM Research Seminar | Marketing

Oct 6, 2008 Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice
  ERIM Research Seminar | Marketing

Sep 29, 2008 Conditioning as a Source of Liking: There is Nothing Simple about It
  ERIM Research Seminar | Marketing

Sep 22, 2008 Evaluative Conditioning 2.0: Direct and Indirect Transfer of Affect to Brands
  ERIM Research Seminar | Marketing

Sep 15, 2008 The Competitive Implications of A "No-Haggle" Pricing Policy: The Case of the Access Toyota Program
  ERIM Research Seminar | Marketing

Sep 12, 2008 Information Session about the ERIM Research Participation System (ERPS) (EBL Subject Pool)
  ERIM Institute Event |

Sep 8, 2008 Dynamic Market-Level Effects of Highly Regulated Advertising Messages
  ERIM Research Seminar | Marketing

Visiting address
Office: T10-21
Burgemeester Oudlaan 50
3062 PA, Rotterdam
Netherlands
Postal address
Postbus 1738
3000 DR, Rotterdam
Netherlands
 

Latest publication

Lenoir, A.S.I. & Puntoni, S. (2014). Consumer responses to ethnic targeted marketing. RSM Insight, 17(1), 16-17.

Latest news

Why homogenous approaches to ethnic marketing won’t work

How to successfully develop marketing strategies for ethnic minority groups

Course

Marketing Strategy


Course details and application

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