S. (Stefano) Puntoni

Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2005

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Professor Puntoni is the recipient of various grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Researcher.

His research investigates the social and emotional determinants of consumer behaviour. His work has appeared in prestigious international journals including Management Science, Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes. He currently serves as Associate Editor at the International Journal of Research in Marketing.

His teaching expertise is in the areas of brand management, marketing strategy, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. He is also active in open enrollment and customised executive education. Professor Puntoni is currently a Visiting Professor at Lancaster University (UK) and has taught at London Business School, Bocconi University (Milan), and the American University in Cairo (Egypt). The Financial Times named him a ‘Professor to Watch’.

He joined RSM after completing his PhD at London Business School.

  • Ambler, T. & Puntoni, S. (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press.
Wai Lun (Eugina) Leung

Consumer decision-making

Anne-Sophie Lenoir

Addressing Consumers in Advertising

Daniel Fernandes

The Functions and Dysfunctions of Memory Cues

Past courses
2010
June
21
ERIM Research Seminar
2010
April
19
2010
March
30
2010
March
15
ERIM Research Seminar
2010
January
20
2009
October
22
ERIM Research Seminar
2009
October
05
2009
August
31
2009
April
15
2009
April
06
2009
March
23
ERIM Research Seminar
2009
March
13
2009
February
23
2009
February
20
2009
January
19
2009
January
12
2008
October
20
  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2010)

    Details

  • Fellowship - EUR (2007)

    Details


Address

Visiting address

Office: T10-21
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Lenoir, A.S.I. & Puntoni, S. (2014). Consumer responses to ethnic targeted marketing. RSM Insight, 17(1), 16-17.