S. (Stefano) Puntoni

Stefano Puntoni is an associate professor of marketing management at Rotterdam School of Management, Erasmus University (RSM).

Professor Puntoni is the recipient of numerous grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Research.

His research investigates the social and emotional determinants of consumer behaviour.

His work has appeared in prestigious international journals including the Journal of Consumer Research, the Journal of Marketing Research, and Organizational Behavior and Human Decision Processes. He is currently a member of the editorial review board of the International Journal of Research in Marketing.

His teaching expertise is brand management, marketing strategy, international business, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. HE is also active in open enrollment and customised executive education.

Professor Puntoni has held visiting professorships at Bocconi University and London Business School.

He joined RSM in 2005 after completing his PhD at London Business School.

• Articles (15)
  • Langhe, B. de, Osselaer, S.M.J. van, Puntoni, S. & Fernandes, D. (2012). Can you feel it? Emoties adverteren en meten in een vreemde taal. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012(4), 59-74.
  • Reed, A., Forehand, M., Puntoni, S. & Warlop, L. (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29(4), 310-321.
  • Warlop, L. & Puntoni, S. (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29(4), 307-309.
  • Langhe, B. de, Puntoni, S., Fernandes, D. & Osselaer, S.M.J. van (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48(2), 473-489.
  • Puntoni, S. (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89(7/8), 30-31.
  • Puntoni, S., Sweldens, S.T.L.R. & Tavassoli, N.T. (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48(3), 413-424.
  • Puntoni, S., Vanhamme, J. & Visscher, R. (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40(1), 25-41.
  • Hamilton, R.W., Puntoni, S. & Tavassoli, N.T. (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112(1), 70-81.
  • Puntoni, S., Schroeder, J.E. & Ritson, M. (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39(2), 51-64.
  • Puntoni, S., Langhe, B. de & Osselaer, S.M.J. van (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35(6), 1012-1025.
  • Puntoni, S. & Tavassoli, N. T. (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44(2), 284-296.
  • Puntoni, S. & Tavassoli, N. T. (2005). Motivational Influences of Social Context on Consumer Behavior. In Advances in Consumer Research (pp. 280-282).
  • Ambler, T., Kokkinaki, F. & Puntoni, S. (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20(2), 94-110.
  • Puntoni, S. (2002). Towards a Framework for Understanding Consumer Acceptance of Pricing Systems in an Online Shopping Environment. Finanza Marketing e Produzione, 20(2), 94-110.
  • Puntoni, S. (2001). Self-Identity and Purchase Intention: An Extension of the Theory of Planned Behavior. In European Advances in Consumer Research (pp. 130-134).

• Book contributions
  • Ambler, T. & Puntoni, S. (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press.

• ERIM Awards (2)

  Name	ERIM Award for 'Outstanding Performance by a Young Researcher'
  Year	2010
  Website	http://www.erim.eur.nl/index.php?id=10026
  Name	Fellowship - EUR
  Year	2007
  Website