S. (Stefano) Puntoni

Full Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2005

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Professor Puntoni is a former MSI Young Scholar and the recipient of various grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Researcher.

His research has appeared in prestigious international journals including Management Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes.

His teaching expertise is in the areas of brand management, marketing strategy, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. He is also active in open enrollment and customised executive education. Professor Puntoni is currently a Visiting Professor at Lancaster University (UK) and has taught at London Business School, Bocconi University (Milan), and the American University in Cairo (Egypt). The Financial Times named him a ‘Professor to Watch’.

He joined RSM after completing his PhD at London Business School.

Key Publications (19)

  • T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press
  • S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
Gizem Yalcin

Doctoral Research in Consumer Behavior

Mengyu Ye

Doctoral Research in Consumer Behavior

  • Role: Promotor
  • PhD Candidate: Mengyu Ye
  • Time frame: 2016 -
Manissa Gunadi

PhD Project in Consumer Behavior

Jia Gai

Two essays on the application of dual-process theory

  • Role: Promotor
  • PhD Candidate: Jia Gai
  • Time frame: 2015 -
Elisa Maira

Consumer reactions to acquisitions

Daniel Fernandes

The Functions and Dysfunctions of Memory Cues

Side positions

  • Lancaster University

    Visiting Professor

2015
March
13
Inaugural Address
2010
June
21
2010
March
15
2010
January
20
2009
October
22
2009
October
05
2009
April
15
2009
March
23
2009
March
13
2009
February
20
2009
January
19
2008
October
20
  • ERIM Award for 'Outstanding Performance by a Young Researcher' (2010)

    Details

  • Fellowship - EUR (2007)

    Details


Address

Visiting address

Office: Mandeville Building T10-21
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: http://dx.doi.org/10.1509/jmr.13.0229