S.M.J. (Stijn) van Osselaer

Stijn van Osselaer is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

His main research interests are in branding and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in, among others, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Experimental Psychology: Learning, Memory, and Cognition. He is an associate editor at the Journal of Consumer Research and previously served as area editor at the International Journal of Research in Marketing.

Professor van Osselaer serves on the editorial review boards of the Journal of Marketing and the International Journal of Research in Marketing. He also serves on the executive board of the Association for Consumer Research and has co-chaired this organization's annual conference.

He has taught Marketing, Branding, Consumer Behavior, Behavioral Decision Theory, and Managerial Decision Making & Negotiation in undergraduate, MSc, MBA, Executive MBA, and PhD programs at Erasmus, Chicago Booth, and London Business School. He is also active in open enrollment and in-company executive education.

Stijn received his PhD from the University of Florida and previously served as assistant and associate professor at the University of Chicago Booth School of Business. He was also a visiting professor at the University of Chicago Booth School of Business and at London Business School. In 2012-2013, Stijn is a visiting research scholar at the University of Colorado's Leeds School of Business.

Stijn is a recipient of the Ferber Award for best dissertation-based article in the Journal of Consumer Research and the Best Reviewer Award from the Journal of Marketing.

• Articles (22)
  • Tzioti, S.C., Wierenga, B. & Osselaer, S.M.J. van (2013). The effect of intuitive advice justification on advice taking. Journal of Behavioral Decision Making, Accepted.
  • Langhe, B. de, Osselaer, S.M.J. van, Puntoni, S. & Fernandes, D. (2012). Can you feel it? Emoties adverteren en meten in een vreemde taal. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012(4), 59-74.
  • Melnyk, V. & Osselaer, S.M.J. van (2012). Make Me Special: Gender Differences in Consumers' Responses to Loyalty Programs. Marketing Letters, 23(3), 545-559.
  • Osselaer, S.M.J. van & Janiszewski, C. (2012). A Goal-Based Model of Product Evaluation and Choice. Journal of Consumer Research, 39(2), 260-292.
  • Langhe, B. de, Puntoni, S., Fernandes, D. & Osselaer, S.M.J. van (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48(2), 473-489.
  • Langhe, B. de, Osselaer, S.M.J. van & Wierenga, B. (2011). The Effects of Process and Outcome Accountability on Judgment Process and Performance. Organizational Behavior and Human Decision Processes, 115(2), 238-252.
  • Sweldens, S.T.L.R., Osselaer, S.M.J. van & Janiszewski, C. (2010). Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes. Journal of Consumer Research, 37(3), 473-489.
  • Sweldens, S.T.L.R. & Osselaer, S.M.J. van (2010). Evaluatieve conditionering 2.0: directe versus indirecte transfer van gevoel naar merken. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2010(3), 43-59.
  • Melnyk, V., Osselaer, S.M.J. van & Bijmolt, T.H.A. (2009). Are Women More Loyal Customers than Men? Gender Differences in Consumer Loyalty to Firms and Individual Service Providers. Journal of Marketing, 73(4), 82-96.
  • Puntoni, S., Langhe, B. de & Osselaer, S.M.J. van (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35(6), 1012-1025.
  • Vanhouche, W. & Osselaer, S.M.J. van (2009). The Accuracy Enhancing Effect of Biasing Cues. Journal of Consumer Research, 36(2), 317-327.
  • Carlson, K.A., Janiszewski, C., Keeney, R.L., Krantz, D.H., Kunreuther, H.C., Luce, M.F., Russo, J. E., Osselaer, S.M.J. van & Winterfeldt, D. von (2008). A Theoretical Framework for Goal-Based Choice and for Prescriptive Analysis. Marketing Letters, 19(3/4), 241-254.
  • Janiszewski, C. & Osselaer, S.M.J. van (2005). Behavior Activation is Not Enough. Journal of Consumer Psychology, 15(3), 218-224.
  • Osselaer, S.M.J. van, Ramanathan, S., Campbell, M. C., Cohen, J. B, Dale, J. K., Herr, P. M., Janiszewski, C., Kruglanski, A. W., Lee, A. Y., Read, S. J., Russo, J. E. & Tavassoli, N. T. (2005). Choice Based on Goals. Marketing Letters, 16(3/4), 335-346.
  • Warlop, L., Ratneshwar, S. & Osselaer, S.M.J. van (2005). Distinctive brand cues and memory for product consumption experiences. International Journal of Research in Marketing, 22(1), 27-44.
  • Osselaer, S.M.J. van, Alba, J.W. & Manchanda, P. (2004). Irrelevant Information and Mediated Intertemporal Choice. Journal of Consumer Psychology, 14(3), 257-270.
  • Osselaer, S.M.J. van, Janiszewski, C. & Cunha, M., Jr (2004). Stimulus Generalization in Two Associative Learning Processes. Journal of Experimental Psychology - Learning Memory and Cognition, 30(3), 626-638.
  • Osselaer, S.M.J. van (2004). Memory Accessibility in Product Judgment. In Advances in Consumer Research Vol. 31. Advances in Consumer Research (pp. 457-457).
  • Osselaer, S.M.J. van & Alba, J.W. (2003). Locus of Equity and Brand Extension. Journal of Consumer Research, 29(4), 539-550.
  • Osselaer, S.M.J. van & Janiszewski, C. (2001). Two Ways of Learning Brand Associations. Journal of Consumer Research, 28(2), 202-223.
  • Osselaer, S.M.J. van & Janiszewski, C. (2000). A Connectionist Model of Brand-Quality Associations. Journal of Marketing Research, 37(3), 331-350.
  • Osselaer, S.M.J. van & Alba, J.W. (2000). Consumer Learning and Brand Equity. Journal of Consumer Research, 27(1), 1-16.

• Book contributions (3)
  • Osselaer, S.M.J. van (2008). Associative Learning and Consumer Decisions. In Haugtvedt & Herr (Eds.), Handbook of Consumer Psychology (pp. 699-729). New York: Psychology Press.
  • Osselaer, S.M.J. van (2000). Comparative Processes in Consumer Choice. In S.J. Hoch & R.J. Meyer (Eds.), Advances in Consumer Research (Advances in Consumer Research, 27) (pp. -251). Valdosta, GA: Association for Consumer Research.
  • Osselaer, S.M.J. van (1999). Learning and Recall of Brand Associations: The Role of Competition Between Associations. In European Advances in Consumer Research (European Advances in Consumer Research, 4) (pp. -286). Provo, UT: Association for Consumer Research.

• Editorial position (5)

  Journal	Journal of Consumer Research
  Role	Associate Editor
  Start date	01-07-2008
  End date	30-06-2011
  Journal	Journal of Consumer Research
  Role	Editorial Board
  Start date	01-07-2011
  Additional information	also 2005-2008
  Journal	Journal of Marketing
  Role	Editorial Board
  Start date	01-07-2005
  Journal	International Journal of Research in Marketing
  Role	Associate Editor
  Start date	01-07-2007
  End date	30-06-2008
  Journal	International Journal of Research in Marketing
  Role	Editorial Board
  Start date	01-08-2009

• Side position (3)

  Name organisation	University of Chicago Graduate School of Business
  Role	Visiting Professor of Marketing
  Additional information	Summer 2008
  Wage earning	ja
  Name organisation	University of Chicago Graduate School of Business
  Role	Visiting Professor of Marketing
  Additional information	Summer 2005
  Wage earning	ja
  Name organisation	London Business School
  Role	Visiting Professor of Marketing
  Additional information	Summer 2007
  Wage earning	ja