S.M.J. (Stijn) van Osselaer

Irregular Staff
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Affiliate Member ERIM
Field: Marketing
Affiliated since 2003

Stijn van Osselaer is a professor of marketing at the S.C. Johnson Graduate School of Management at Cornell University.

His main research interests are in branding and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in, among others, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Experimental Psychology: Learning, Memory, and Cognition. He is an associate editor at the Journal of Consumer Research and previously served as area editor at the International Journal of Research in Marketing.

Professor van Osselaer serves on the editorial review boards of the Journal of Marketing, the Journal of Consumer Psychology, and the International Journal of Research in Marketing. He also served on the executive board of the Association for Consumer Research and has co-chaired this organization's annual conference.

He has taught Marketing, Branding, Consumer Behavior, Behavioral Decision Theory, and Managerial Decision Making & Negotiation in undergraduate, MSc, MBA, Executive MBA, and PhD programs at Erasmus, Chicago Booth, and London Business School. He is also active in open enrollment and in-company executive education.

Stijn received his PhD from the University of Florida. He previously served as assistant and associate professor of marketing at the University of Chicago Booth School of Business and as professor of marketing at RSM. Stijn was a visiting professor at the University of Chicago Booth School of Business and at London Business School, as well as a visiting research scholar at the University of Colorado's Leeds School of Business.

Stijn is a recipient of the Ferber Award for best dissertation-based article in the Journal of Consumer Research and the Best Reviewer Award from the Journal of Marketing.

  • Dahl, D.W., Johar, G.V. & Osselaer, S.M.J. van (Eds.). (2012). Advances in Consumer Research, Vol. 38. Duluth, MN: Association for Consumer Research.
  • Osselaer, S.M.J. van (2008). Associative Learning and Consumer Decisions. In Haugtvedt & Herr (Eds.), Handbook of Consumer Psychology (pp. 699-729). New York: Psychology Press.
  • Osselaer, S.M.J. van (2000). Comparative Processes in Consumer Choice. In S.J. Hoch & R.J. Meyer (Eds.), Advances in Consumer Research (Advances in Consumer Research, 27) (pp. -251). Valdosta, GA: Association for Consumer Research.
  • Osselaer, S.M.J. van (1999). Learning and Recall of Brand Associations: The Role of Competition Between Associations. In European Advances in Consumer Research (European Advances in Consumer Research, 4) (pp. -286). Provo, UT: Association for Consumer Research.

Editorial positions

  • International Journal of Research in Marketing

    Editorial Board

  • International Journal of Research in Marketing

    Associate Editor

  • Journal of Consumer Research

    Editorial Board

  • Journal of Consumer Research

    Associate Editor

  • Journal of Marketing

    Editorial Board

Side positions

  • University of Chicago Graduate School of Business

    Visiting Professor of Marketing

  • University of Chicago Graduate School of Business

    Visiting Professor of Marketing

  • London Business School

    Visiting Professor of Marketing


Address

Visiting address

321 Sage Hall
NY 14853 Ithaca

Postal address

Day Hall Lobby Cornell University
NY 14853 Ithaca
United States of America

Latest publication

Tzioti, S.C., Wierenga, B. & Osselaer, S.M.J. van (2014). The effect of intuitive advice justification on advice taking. Journal of Behavioral Decision Making, 27(1), 66-77.[go to publisher's site]