V. (Vardit) Landsman-Schwartz

Associate Professor
Erasmus School of Economics
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2007

Vardit Landsman-Schwartz is an Assistant Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.

  • V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry (forthcoming). In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models. -: Springer International Publishing
  • V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
  • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
2016
November
08

Address

Visiting address

Office: Tinbergen Building H15-13
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry (forthcoming). In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models. -: Springer International Publishing