V.G. (Vijay Ganesh) Hariharan

Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2010

Vijay Ganesh Hariharan is an Associate Professor of Marketing at Erasmus School of Economics, Erasmus University. His primary research interests lie in empirical modeling of issues related to new product introductions and retail brand management. He is also interested in modeling endogeneity and dynamics in various marketing phenomenon. He holds a Ph.D. in Marketing and M.A. in Economics from the State University of New York at Buffalo.

Editorial positions

  • Marketing Science

    Ad Hoc Reviewer

  • Journal of Consumer Research

    Ad Hoc Reviewer

  • MIS Quarterly

    Ad Hoc Reviewer

Organization Membership

2016
November
08

Address

Visiting address

Office: Tinbergen Building H15-13
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

V.G. Hariharan, K.K. Desai, D. Talukdar & J.J. Inman (2018). Shopper Marketing Moderators of the Brand Equity - Behavioral Loyalty Relationship. Journal of Business Research. doi: forthcoming