Z. (Zherui) Yang

RSM - Rotterdam School of Management
Erasmus University Rotterdam
ERIM Doctoral Student
Field: Logistics & Information Systems
Affiliated since 2017

Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.

For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution. 

Doctoral Research in Business Analytics in Information Systems

Time frame
2017 -


Visiting address

Office: Mandeville Building T09-36
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Supervisory team

Zherui Yang
Professor of Information Management and Markets
Zherui Yang
Endowed Professor of Digital Business