Z. (Zherui) Yang
Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.
For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution.
Doctoral Research in Business Analytics in Information Systems
- Time frame
- 2017 -
Office: Mandeville Building T09-36
Burgemeester Oudlaan 50
3062 PA Rotterdam
3000 DR Rotterdam