Z. (Zike) Cao

RSM - Rotterdam School of Management
Erasmus University Rotterdam
Associate Member ERIM
Field: Logistics & Information Systems
Affiliated since 2016

Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM since August 2016.

Zike's current research focuses on the effects of information technologies on consumer privacy and firms' marketing strategies. He is also interested in the implications of digital piracy on content provision and the society in general. His work has been published in well-reputed peer-reviewed journals, such as Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences, such as the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).

Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University, China (2011).

  • Cao, Z., Hui, K.L. & Hong Xu, H. (2017). An Economic Analysis of Peer-Disclosure in Online Social Communities. Information Systems Research.
  • Wang, Q.Z., Yang, S., Liu, ML, Cao, Z. & Ma, Q.G. (2014). An Eye-Tracking Study of Website Complexity from Cognitive Load Perspective. Decision Support Systems, 62 (June), 1-10. doi: https://doi.org/10.1016/j.dss.2014.02.007

Address

Visiting address

Office: Mandeville Building T09-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

Cao, Z., Hui, K.L. & Hong Xu, H. (2017). An Economic Analysis of Peer-Disclosure in Online Social Communities. Information Systems Research.