Z. (Zike) Cao
Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM since August 2016.
Zike's current research focuses on the effects of information technologies on consumer privacy and firms' marketing strategies. He is also interested in the implications of digital piracy on content provision and the society in general. His work has been published in well-reputed peer-reviewed journals, such as Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences, such as the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).
Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University, China (2011).
Cao, Z., Hui, K.L. & Hong Xu, H. (2017). An Economic Analysis of Peer-Disclosure in Online Social Communities. Information Systems Research.
Wang, Q.Z., Yang, S., Liu, ML, Cao, Z. & Ma, Q.G. (2014). An Eye-Tracking Study of Website Complexity from Cognitive Load Perspective. Decision Support Systems, 62 (June), 1-10. doi: https://doi.org/10.1016/j.dss.2014.02.007
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