dr. Z. (Zike) Cao
Zike Cao is an Assistant Professor in Business Information Management (BIM) at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University. He joined RSM on August 2016.
Zike holds a Ph.D. in Information Systems from Hong Kong University of Science and Technology (2016) and a BSc in Information Systems and Information Management from Zhejiang University (2011).
Zike's current research areas include:
- Online Privacy
- Online Marketing
- Social Media
- User-Generated Content
- Digital Piracy
His work has been published in well-reputed peer-reviewed journals including Information Systems Research and Decision Support Systems. He has also presented his work in leading Information Systems conferences including the Workshop on Information Systems and Economics (WISE) and the Conference on Information Systems and Technology (CIST).
Z. Cao, K.L. Hui & H. Xu (2018). An Economic Analysis of Peer-Disclosure in Online Social Communities. Information Systems Research, 29 (3), 546-566. doi: 10.1287/isre.2017.0744[go to publisher's site]
Z. Cao, K.L. Hui & H. Xu (2018). When Discounts Hurt Sales: The Case of Daily-Deal Markets. Information Systems Research, 29 (3), 567-591. doi: 10.1287/isre.2017.0772[go to publisher's site]
Q.Z. Wang, S. Yang, M. Liu, Z. Cao & Q.G. Ma (2014). An Eye-Tracking Study of Website Complexity from Cognitive Load Perspective. Decision Support Systems, 62 (June), 1-10. doi: https://doi.org/10.1016/j.dss.2014.02.007
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