Combining efficiency and innovation: Ambidextrous managers or ambidextrous firms

How do firms reconcile the conflicting forces for change and stability? How do they promote order and control among their different units, while having to respond and learn? Expanding world-wide competition, fragmenting markets, and emerging technologies force established firms to create new sources of wealth through new combinations of resources. On the other hand, these pressures for change are countered by short-term competitive forces that require organizations to maximally exploit the capabilities of existing units.