Does Doing Good Lead to Doing Better? Insights and Challenges



In recent years, few notions have so fully captured the corporate imagination as that of corporate social responsibility (CSR); its relevance, role and returns are at the forefront of corporate consciousness today. In this presentation, I will provide an overview of my research on CSR, which takes a strategic, stakeholder (e.g., consumers, employees, investors) approach to understand its short and long-term outcomes. The presentation will also highlight some of the challenges facing the optimal formulation, implementation and evaluation of CSR strategies, pointing to key areas of future investigation.
Contact information:
Guido Berens