Marketing in the Experience Economy
Speaker
Abstract
| Pine and Gilmore demonstrate in the Experience Economy how our economy in the 21st century will be determined by experiences. They point out that contemporarytheatre shows us interesting examples of what future experiences will look like. This observation is magnified by Dirk Noordman in his latest book, Cultuurmarketing (Cultural Marketing – Elsevier Overheid). He describes personal selling techniques such as ‘buzzing’ and publicity, which are used in the cultural sector and elaborates the powerful brand architecture that is customary there. We bring his theory into contact with visions from other faculties and marketing practice.With: dr. Dirk Noordman (FHKW, Arts Management), drs. Erik Braun (FEW, Applied Economics) (FEW, Regional and Port Economy), Willem Sodderland (Founder of Buzzer), Minke van Hooff (Strategy Director BVH Dienstencommunicatie) and panel chair: dr.ir. Peeter Verlegh (RSM, Marketing Management, Consumer Behaviour) |
| In cooperation with Marketing Association EUR |
