Erasmus Centre for Emerging Markets (ECEM)
Start-up Workshop to be held on 10 June 2010
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| The Erasmus Centre for Emerging Markets (ECEM), is an initiative of Rotterdam School of Management in collaboration with Institute of Housing Studies and the International Institute of Social Studies, all at Erasmus University Rotterdam. |
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| Prof. dr. George Yip, Dean of Rotterdam School of Management and Chairperson of the ECEM has the honour of inviting you to an exclusive meeting on: |
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"Successfully Managing Subsidiaries into and out of Emerging Economies"
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| The event focuses on managing subsidiaries across the boundaries between developed and emerging economies such as Brazil, China and India. |
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| The quality of relationships between subsidiaries and corporate HQ’s is vital for achieving good performance. Managing subsidiaries into and out of emerging economies is a challenge due to fundamental differences in business practice. Corporations from developed economies wrestle with issues of risk, uncertainty, governance, alignment, regulatory framework and cost-structure and human resource management when setting up subsidiaries in emerging economies. Emerging economy companies face challenges of consolidating the company identity and image in foreign markets, compliance and alignment of acquired companies from developed countries, and developing sustainable project in foreign markets. |
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| You are invited to discuss these issues with a group of peers and scholars in the field of strategy and international business. At this start-up meeting with the Erasmus Centre for Emerging Markets, there will be a discussion on the focus areas and the future activities of the Centre. |
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| Should you wish to attend, please register with deansoffice@rsm.nl or tel: 010-4081893. |
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| Program |
| 14:45-15:00: |
Registration and refreshments |
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| 15:00-15:10: |
Address by Prof. dr. George Yip |
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Dean and Professor, Rotterdam School of Management |
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| 15:10-15:20: |
Address by Prof. dr. Frans van den Bosch |
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Department of Strategic Management and Business Environment, Rotterdam School of Management |
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| 15:20-16:00: |
Panel discussion 1 on Brazil led by Prof. dr. Suzana Rodrigues, Academic Director, Erasmus Centre for Emerging Markets |
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Mr. Samir Awad, Director General of Petrobras, The Netherlands |
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Mr. Jose Antonioni, Executive Director, Softsul (to be confirmed) |
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| 16:00-16:40: |
Panel discussion 2 on India led by Vidhya Sampath, Executive Director, Erasmus Centre for Emerging Markets |
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Mr. Shankar Narayanan, Director and Head Benelux Region, Tata Consultancy Services, The Netherlands |
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Mr. Gopal Ramanathan, Partner and Chairman, High Growth Markets Practice, KPMG Advisory, The Netherlands |
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| 16:40-17:00: |
Break |
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| 17:00-17:40: |
Panel discussion 3 on China led by Prof. dr. Barbara Krug, Head China Business Centre of the Erasmus Research Institute of Management |
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George Yip, Dean and Professor RSM, The Netherlands |
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Mr. Dongkui Fang, General Manager, Bank of China, The Netherlands |
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Mr. Peter Staal, Member of the Bank Management Team, Head of Banking Asia, Americas and UK, ING, The Netherlands |
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| 17:40-18:15: |
Discussion |
| 18:15-18:40: |
Introduction to the Erasmus Centre for Emerging Markets |
| 18:40-19:30: |
Networking and cocktails |
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| Contact information: |
| Suzana Rodrigues |
| Email |
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