Symposium on the Economic Value of Corporate Reputation


Michael Barnett
  • Speaker
Saïd Business School , University of Oxford
David Deephouse
David Deephouse
  • Speaker
Alberta School of Business , University of Alberta
Pursey Heugens
  • Speaker
Rotterdam School of Management (RSM), Erasmus University Rotterdam
Steef van de Velde
  • Speaker
Rotterdam School of Management (RSM), Erasmus University Rotterdam
Yijing Wang
Yijing Wang
  • Speaker
Erasmus School of History, Culture and Communication, Erasmus University Rotterdam

Event Information

Type
Research Seminar
Programme
Business-Society Management
Date
Wed. 19 Oct. 2011
Contact
Time
08:30-17:00 hours
E-mail
Location
Blijdorp Zaal, H17-01
Number


Abstract

The RSM Symposium on the Economic Value of Corporate Reputation is hosted by the Corporate Communication Centre at Rotterdam School of Management, Erasmus University Rotterdam. This symposium aims at uniting leading theorists and researchers focusing on the economic value of managing a good corporate reputation. We believe that conferences gathering small groups of experts add most value in the creation and dissemination of academic knowledge. That is why we have invited a limited number of senior scholars to present at this symposium for this year.
We have put together an exciting program at Erasmus University Rotterdam with the help of our sponsor, the Erasmus Research Institute of Management (ERIM). The symposium will take place on Wednesday, October 19th.
We are looking forward to welcoming you in Rotterdam!
 
Program
8:30-9:00am Arrival and welcome
9:00-9:15

Opening

Steef van de Velde, Dean, Rotterdam Schoof of Management, Erasmus University 

9:15-10:15 Session 1: The economic cost of reputation loss
Pursey Heugens, Erasmus University Rotterdam
10:15-10:45 Break 
10:45-11:45 Session 2: The values of reputation: Institutional, strategic and socioemotional
David Deephouse, University of Alberta
11:45-1:00pm Lunch (Faculty Club)
1:00-2:00 Session 3: Who gives a chit? Linking stakeholder perceptions to firm performance
Michael L. Barnett, University of Oxford
2:00-2:30 Break
2:30-3:30 Session 4: Being known or being appreciated? The economic value of corporate reputation for investors
Yijing Wang, Erasmus University Rotterdam
3:30-4:30 Discussion: research Agenda
4:30-5:00 Wrap-up and Adjournment
 
Download program
 
Contact information:
Joke van Oost
Email
Guido Berens
  • Coordinator
Cees van Riel
Professor of Corporate Communication
  • Coordinator