Symposium on the Economic Value of Corporate Reputation
Wed. 19 Oct. 2011
Blijdorp Zaal, H17-01
|The RSM Symposium on the Economic Value of Corporate Reputation is hosted by the Corporate Communication Centre at Rotterdam School of Management, Erasmus University Rotterdam. This symposium aims at uniting leading theorists and researchers focusing on the economic value of managing a good corporate reputation. We believe that conferences gathering small groups of experts add most value in the creation and dissemination of academic knowledge. That is why we have invited a limited number of senior scholars to present at this symposium for this year.
We have put together an exciting program at Erasmus University Rotterdam with the help of our sponsor, the Erasmus Research Institute of Management (ERIM). The symposium will take place on Wednesday, October 19th.
We are looking forward to welcoming you in Rotterdam!
|8:30-9:00am||Arrival and welcome|
Steef van de Velde, Dean, Rotterdam Schoof of Management, Erasmus University
|9:15-10:15||Session 1: The economic cost of reputation loss
Pursey Heugens, Erasmus University Rotterdam
|10:45-11:45||Session 2: The values of reputation: Institutional, strategic and socioemotional
David Deephouse, University of Alberta
|11:45-1:00pm||Lunch (Faculty Club)|
|1:00-2:00||Session 3: Who gives a chit? Linking stakeholder perceptions to firm performance
Michael L. Barnett, University of Oxford
|2:30-3:30||Session 4: Being known or being appreciated? The economic value of corporate reputation for investors
Yijing Wang, Erasmus University Rotterdam
|3:30-4:30||Discussion: research Agenda|
|4:30-5:00||Wrap-up and Adjournment|
|Joke van Oost|