A conversation with Prof. Dr. Braungart about how Cradle to Cradle relates to your field of expertise at RSM

Since the start of this academic year, Prof. Dr. Michael Braungart joined RSM, and holds the Academic Chair ‘Cradle to Cradle for Innovation and Quality’. This morning we would kindly like to invite you for an introduction speech by Prof. Dr. Michael Braungart himself, but most of all: to discuss how C2C relates to your field of expertise.

Some examples of topics that can be addressed:

Why do companies like Ahrend, AkzoNobel, Auping, Desso, DSM, Haskoning, Maersk, Mosa, Océ, Philips, Puma, Steelcase, Thermphos choose to develop products and processes according to C2C principles or even change their whole company into a  C2C company?

What is the C2C perspective on material flows?
What is a C2C product or building?
What is a C2C company?
What is a C2C community?
Who are part of C2C platforms?
How is C2C implemented in companies?
What’s the C2C business case?
Are there examples of innovative CC2 business concepts?
What is the difference between C2C and sustainability?
How does C2C relate to global market prices for resources?
Does C2C lead to new business models?

Please make sure you register for this meeting!
We have a relatively small room available, and we have invited C2C partner companies and other educational institutes (like van Gansewinkel, Unie van Waterschappen, Thermphos, Herman Miller, Agentschap NL, Tauw, AMFI, Haskoning and Hanzehogeschool Groningen) to add to the conversation. Please announce your presence so we can make sure you have a seat and the room is not overbooked!