MOOC: Innovation Management


Jan van den Ende
  • Speaker
Rotterdam School of Management (RSM), Erasmus University Rotterdam

Event Information

Type
Journeys with Erasmus Lecture
Programme
Information Management
Date
Tue. 29 Mar. 2016
Contact
Time
E-mail
Location
Online event
Number


Abstract

Go on a free, nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in Rotterdam School of Management, Erasmus University’s new MOOC in Innovation Management. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. With a study load of two to four hours per week, business professionals, entrepreneurs and students will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. Professionals can implement their new knowledge into their organisation immediately. You will explore how firms bring in new business models and get new products and services to the market. The syllabus also includes sessions about innovation strategy, idea management and social networks. The instructors of the MOOC are top ERIM researchers: Professor Jan van den Ende, Professor Serge Rijsdijk; Professor Daan Stam; Professor Dirk Deichmann; Professor Murat Tarakci; Professor Stefano Tasselli and Sandra Langeveld, MSc.

For more information – click here.

Course sign up is open now and runs through May 2016. Register here.