Current Best Practices in Experimental Research


Zachary Estes
Zachary Estes
  • Speaker
SDA Bocconi School of Management, Bocconi University

Event Information

Type
Research Seminar
Programme
Strategy & Entrepreneurship
Date
Tue. 21 Mar. 2017
Contact
Magdalena Cholakova
Time
13:00 - 14:30
Location
T3-39


Abstract

Experimental research is increasing in prevalence and prominence across the social sciences. The aim of this seminar therefore is to provide a general overview of current practices in designing, conducting, and reporting experiments. Topics will include fundamental issues such as improving validity and reliability, and also more recently emerged issues such as online samples, p-hacking, pre-registration of studies, and internal meta-analyses. Questions about specific aspects of experimental research are also more than welcome.

Zachary Estes (PhD in Psychology, Princeton University) is Associate Professor of Marketing at Bocconi University in Milan, Italy. He has served as Associate Editor of the journal Cognitive Science, and has served on the editorial boards of other journals and on the program committees of academic organizations in both psychology and marketing. He has taught courses and workshops on Experimental Methods at several institutions across Europe and North America. He is also the proud winner of teaching awards at the University of Warwick (UK) and Bocconi University (Italy).

Magdalena Cholakova
Assistant Professor of Entrepreneurship
  • Coordinator