Authenticity and the Value of Objects


George Newman
George Newman
  • Speaker
Yale School of Management, Yale University

Event Information

Type
Research Seminar
Programme
Marketing
Date
Mon. 24 Apr. 2017
Contact
Xi Chen
Time
12:00 - 13:30
Location
T03-35


Abstract

Why do people value original artworks more than identical duplicates? What explains consumer demand for celebrity memorabilia or luxury products? This talk explores the psychological mechanisms underlying people’s preferences for authentic objects.  I will discuss the results of several empirical studies aimed at uncovering the key psychological factors, as well as broader questions surrounding the origins of this phenomenon. 

Xi Chen
  • Coordinator